Live Nation Social Network Road Map 2011


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Why we need to focus on Social Media & Cloud

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  • Human behavior after receiving information through Facebook or Twitter will tend to research the brand through Google to look at the product. Google tracks all searches, resulting to why everyone now is focus on Search Engine Optimization (SEO). This is why Social Media adds value because it stimulates the behavior to research the product. We want to get Live Nation pages on search result, but in order to optimize, you will want other contents of our pages to be included – blogs, artist videos, artist interviews, forum… What want to generate all these contents to the search result, crowding out our competitors and increase the chances that Live Nation pages will come out of those search keywords.
  • Live Nation Social Network Road Map 2011

    1. 1. CRM / Social Media ROADMAP
    2. 2. Live Nation’s Vision Into the future Our Objective Rapid Innovation Listen, Learn, Engage Build our Brand
    3. 3. Tap on 2009 Growth 5.06% Growth 146 Million Unique Visitors 121.41% Growth 132 Million Unique Visitors 413.92% Growth 23 Million Unique Visitors
    4. 4. Tap on 2011 Growth -3.16% Decline 144 Million Unique Visitors 13.10% Growth 134 Million Unique Visitors 14.31% Growth 27 Million Unique Visitors
    5. 5. Tap on Behavior Change YouTube used to be a viral video media. In 2009, it has more search hits than Yahoo. SEO 20% increase on brand through Social Media. Another 20% increase using “Paid Search Results”.
    6. 6. Impacts of Social Media <ul><li>Improve Customer Relationship </li></ul><ul><li>Increase Marketing Productivity </li></ul><ul><li>Improve SEO Strategy </li></ul><ul><li>Generate Target Market </li></ul><ul><li>Gain Customer Insight </li></ul><ul><li>Drive Public Relations </li></ul><ul><li>Identify your Strategy </li></ul><ul><li>Once you have identified your strategy, identify your BRAND! </li></ul>
    7. 7. Build Our Brand <ul><li>What is our “Elevator Speech”? </li></ul><ul><ul><li>In 40 Seconds or less, tell me What is Live Nation? What is our Marketing Strategy? </li></ul></ul><ul><li>Live Nation's mission is to maximize the live concert experience and make sure fans come first. This means, through and online communities, you'll never miss another show, get real-time information, and have access to great tickets. Whether you're at one of our world-famous venues or interacting with friends online, we want all music fans to feel part of a larger community and share their stories and experiences. </li></ul>
    8. 8. Build Our Brand <ul><li>Be an early Adopter & Innovator. </li></ul><ul><ul><li>We want to lead not only Online Community but Offline as well. </li></ul></ul><ul><ul><li>According to Forrester Evolution of Social Commerce: </li></ul></ul><ul><ul><ul><li>Social Relationships – Users find each other </li></ul></ul></ul><ul><ul><ul><li>Social Functionality – Users interact in new ways </li></ul></ul></ul><ul><ul><ul><li>Social Colonization – Social “NOT LIMITED” to social sites </li></ul></ul></ul>
    9. 9. Listen, Learn, Engage <ul><li>Forum (, </li></ul><ul><ul><li>You cannot Learn if you don’t Listen. </li></ul></ul><ul><ul><li>Watch forum – a place to interact with your customer. </li></ul></ul><ul><ul><li>What are your customers looking for? What are their complains? </li></ul></ul><ul><ul><li>Did we provide Blogs? Are they easily accessible? Do we understand what they are saying? </li></ul></ul><ul><li>Monitor conversations, learn from experience </li></ul><ul><ul><li>Understand user experience – reply immediately </li></ul></ul><ul><ul><li>If they say something nice – Thank them </li></ul></ul><ul><li>Reach out, and draw people in your circle </li></ul><ul><ul><li>Build your homebase ( </li></ul></ul><ul><ul><li>Get Facebook, Twitter, MySpace – draw them back to our site </li></ul></ul>
    10. 10. Rapid Innovation BlogNation IdeaNation SocialNation ResearchNation MyNation TicketNation