The document outlines a marketing plan for Udacity's Digital Marketing Nanodegree (DMND) program. It includes the following key points:
- The objective is to enroll 100 new students in the DMND program with a $50,000 marketing budget.
- The target persona is a 35-year-old male sales assistant interested in career growth and digital marketing skills.
- The marketing plan outlines the customer journey process and proposes tactics and budgets for the awareness, interest, and desire stages.
- Budget is allocated across Facebook, Google AdWords, YouTube, and other channels. The plan estimates 190 total enrollments.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
Digital Marketing | My Portfolio | Udacity NanodegreeSamsuzzaman Riton
This portfolio contains a summary of projects completed under Digital Marketing Nanodegree Program by Udacity. It includes, among others, projects on Digital Marketing Framework, SEO, SEM, Facebook Marketing, AdWords, Email Marketing etc.
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
Digital Marketing | My Portfolio | Udacity NanodegreeSamsuzzaman Riton
This portfolio contains a summary of projects completed under Digital Marketing Nanodegree Program by Udacity. It includes, among others, projects on Digital Marketing Framework, SEO, SEM, Facebook Marketing, AdWords, Email Marketing etc.
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Portfolio of digital marketing projects related to content creation, social media marketing, social media advertising, email marketing, and marketing analytics.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Digital Marketing Executive Training material - Onlineinfatuation.pdfonlineinfatuation
OnlineInfatuation is a New Delhi based company that specializes in targetedandcustomized Digital Marketing and training programs for professionals of anylevel of experience. Our approach to training is based on our trainers’ cumulative years of experience.
Digital marketing is the process of promoting a product or service using digital channels. It includes various components such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. A digital marketing course typically focuses on teaching students the fundamentals of digital marketing and how to effectively use different
tactics to achieve business objectives.
www.docstainstitute.com
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result oriented and measurable, which make it very different from traditional marketing.
The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, billboards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting.
However, traditional promoting approaches had constrained client reachability and extent of driving clients’ purchasing conduct. In addition, traditional marketing methods were not quantifiable too. Let us understand noticeable difference between Traditional Marketing & Digital Marketing.
Learn how to integrate and make the most of modern digital media for marketing strategies, sales, advertising and brand communication.
The Advanced Program in Digital Marketing will show you how to maximise the potential of digital media for your brand’s marketing and advertising strategies. You will learn
how to create and position a successful website and how to design a contact and communication plan for your clients and prospects using all digital media and new
forms of communication (social networks, blogs, etc.).
This course will teach you how to elaborate advertising and marketing strategies to
communicate and engage with your clients in order to maximise sales through the Internet. You will also learn the keys to creating and developing an online store.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
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Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Easiest PPT format to know the about the basics of digitial marketing.Digital marketing, (also called online marketing) is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. Display advertising is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
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Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
4. Marketing Objective: DMND
PRODUCT: Digital Marketing Nanodegree Program (DMND)
GOAL: I aim to create a Customer Journey based marketing plan with the goal of signing up 100 new customers to Udacity’s Digital
Marketing Nanodegree program (DMND) in one quarter.
MARKETING BUDGET: $50,000
PROFIT: For the purpose of this assignment, the cost of the Nanodegree is $999. So, assuming a profit margin of 30%, Udacity makes
$299 in profit per student that signs up.
5. Value Proposition: DMND
For enterprising professionals, career-shifters and digital enthusiasts
Who are interested in Digital Marketing and want to gain relevant real-world experience
Our Digital Marketing Nanodegree (DMND) is one-of-a-kind, premium offering
That is designed in partnership with industry leaders, to provide a thorough understanding of the Digital Marketing
landscape and
Unlike Coursera’s digital marketing specialization, DMND is extremely hands-on
Our Offer is a blend of bite-sized videos for effective learning, mentoring & career support
8. Target Persona
Target Persona
Background & Demographics
▪ 35 year old male
▪ Living in United Kingdom
▪ Single
▪ Bachelor’s degree
▪ Sales assistant at a private
company
▪ Annual Income: ~£30,000/-
Hobbies
▪ Travelling
▪ Working out
▪ Spending time with friends & on
Social media: FB, Twitter,
Instagram
Barriers
▪ Willing to spend up to $100 per
month on learning through MOOCs
▪ Limited time for learning due to
work & social commitments
▪ Lack of motivation to finish things
Needs
▪ Better Work/life balance
▪ Enhance professional skills for
career growth
▪ May want to change career path
Goals
▪ Learn about Digital Marketing
▪ Read blogs to educate herself
▪ Find friends who will take the
course with him to stay motivated
and on task
MARK MASTERS
11. Phases of the Customer Journey
▪ Traditional Marketing models reference the Marketing funnel to capture various steps involved in
acquiring a customer.
▪ In the digital era, customer journey is a more accurate representation of the steps taken to reach a
customer and convince him/her to buy our products/services. This journey, consisting of six stages,
may not necessarily be linear.
▪ As a result, for an effective Marketing strategy, all stages of the customer journey need to be addressed.
14. When+How+Where = Marketing Tactics
Customer
Journey
Awareness Interest Desire Action Post Action
Message
- Describe the product
- Describe what it can do
for your target persona
- Further educate the
customer about your
product/service to get
them interested
- Encourage visitors to
share in social media
channels to create a
ripple effect
- Differentiate your
product/service in the
eyes of the customer to
help them make a
selection
- Remarket through
different channels to
activate a sale
- Send transaction
confirmation
email to customer
- Offer coupons
and deals for
recurring sales
Channel
- Content marketing (e.g.
blog)
- Informative landing
page
- Social media
display and video ads
(YouTube, BuzzFeed, FB
Ads)
- Content marketing
(detailed blog post)
- Targeted Social media
ads (Twitter, FB)
- Other social media
channels (Instagram,
Pinterest)
- Search Ad campaign
(Google, Bing, Yahoo
search Ads)
- Targeted Social
media ads (FB,
LinkedIn, Twitter )
- Email marketing
- Targeted Search Ad
campaigns (Google,
Bing, Yahoo search
Ads)
- Targeted Social
media ads (FB,
LinkedIn, Twitter )
- 1:1 email
marketing
16. For the purpose of this marketing campaign, the budgeting focus will solely be on the cost and
return on media
Marketing Costs
COST HEADS
CREATIVE MEDIA TIME & RESOURCES
▪ Ad copy
▪ Images
▪ Videos
▪ Cost incurred for
showing Ads or
content in different
channels
▪ Man-hours & effort
spent towards organic
social media
marketing
18. Channels
Planned
Spend
Cost Per Click
Number of
Site Visits
Average
Conversion Rate
Total Sales
Facebook 5000 $1.25 4000 0.05% 2
AdWords
Search
2000 $1.40 1429
0.05%
1
Display
Adwords
1000 $5.00 200
0.05%
0
Video 2000 $3.50 571
0.05%
0
Total Spend 10,000
Total #
Visitors
6200
Number of new
Students
3
Budget Allocation: Awareness Stage
19. Channels
Planned
Spend
Cost Per Click
Number of
Site Visits
Average
Conversion Rate
Total Sales
Facebook 7,500 $0.50 15,000 0.1% 15
AdWords
Search
2000 $1.50 1333 0.1% 1
Display
Adwords
1000 $3.00 333 0.1% 0
Video 1500 $2.75 545 0.1% 1
Total Spend 12,000
Total #
Visitors
17,212
Number of new
Students
17
Budget Allocation: Interest Stage
20. Channels
Planned
Spend
Cost Per Click
Number of
Site Visits
Average
Conversion Rate
Total Sales
Facebook 15,000 $0.30 50,000 0.3% 150
AdWords
Search
7000 $1.50 4667 0.3% 14
Display
Adwords
3000 $3.00 1000 0.3% 3
Video 3000 $2.75 1091 0.3% 3
Total Spend 28,000
Total #
Visitors
56,758
Number of new
Students
170
Budget Allocation: Desire Stage
21. Phase Total Spend
Total
Number of
Site Visits
Total
Number of
Sales
Profit Per
Sale
Total Profit ROI
Aware-
ness
10,000 6200 3 $299 897 -9,103
Interest 12,000 17,212 17 $299 5,083 -6,917
Desire 28,000 56,758 170 $299 50,830 +22,830
Total 50,000 80,170 190 56,810 +6,810
Marketing ROI Analysis
24. Blog Post
URL: https://bit.ly/2sXJpBn
The blog post highlights my professional struggles
after moving to a new country soon after marriage
and the turning point that led me to seek a new path
forward.
25. Platform 1: Medium
Why I chose Medium?
1. Medium has wide readership & audience outreach
2. It has a comfortable publishing interface
3. It is connected to Twitter and allows for simultaneous
publishing on both platforms
4. It has a comprehensive analytics dashboard
Post title:
Cracking the career tailspin – Can Udacity come to
rescue?
26. Platform 2: Twitter
Why I chose Twitter?
Twitter has extremely wide readership and enables me to
reach millions of individuals, who may be interested in links
related to certain hashtag terms such as Career change,
DMND etc.
Post title:
Cracking the career tailspin #CareerChange #
DMND. My take on the Udacity Nanodegree
program: https://bit.ly/2sXJpBn
27. Platform 3: LinkedIn
Why I chose LinkedIn?
LinkedIn allows me to market to a different audience
segment, namely professionals who may be interested in
enhancing their professional skills specifically digital
marketing, and have the financial means to do so.
Post title:
Digital Marketing Specialization - Leading the next
generation-enterprise
35. On-site SEO: Keywords
Keywords to target in order to drive users to the Udacity DMND landing page (https://dmnd.udacity.com)
Head Keywords Tail Keywords
1 DMND Udacity Digital Marketing program
2 Udacity Nanodegree Digital Marketing Course
3 SEO Digital Marketing training
4 Digital Marketing Launch a career in digital marketing
5 Content Marketing Master search engine marketing
36. On-site SEO: Keyword with the Greatest Potential
Which Head Keyword has the greatest potential? Udacity Nanodegree | Priority score = 54
Which Tail Keyword has the greatest potential? Digital Marketing training | Priority score = 60
37. On-site SEO: Technical Audit - Metadata
Technical audit on the metadata:
DMND URL: https://dmnd.udacity.com/
Current Revision
Title Tag Udacity Digital Marketing Nanodegree
Program website
Udacity Digital Marketing Nanodegree Program
Meta-
Description
Blank Launch your digital marketing career by learning
from top experts and running live campaigns.
Alt-Tag 1. Blank (Image 1 – Large image with text
overlay)
2. Blank (Image strip with partner logos)
3. Blank (Image with laptop)
4. Blank (Image with instructor)
1. Two people talking about digital marketing and
looking at a tablet
2. Udacity course partners: Facebook, Google,
Hootsuite, Moz and others
3. Laptop open to a DMND course module
4. An instructor explaining DMND’s 360 degree
approach
38. On-site SEO: Technical Audit - Metadata
Technical audit on the metadata:
DMND URL: https://dmnd.udacity.com/
Current Revision
Alt-Tag 5. Blank (Image for real world projects)
6. Blank (Image stating $70 billion spend on
digital marketing)
5. Laptop open to DMND projects
6. $70 billion spent on digital marketing in US
39. On-site SEO: Blog topics
Three blog topics for the DMND website that incorporate the highest potential keywords:
1. The 5 best Digital Marketing Courses for the modern day marketer
2. Top 3 reasons why Udacity can help you launch a career in Digital Marketing
3. Learn digital marketing skills with Udacity’s DMND Nanodegree
40. On-site SEO: Blog Topic 1
Title: The 5 best Digital Marketing Courses for the modern-day marketer
Summary:
The blog post has a catchy title and is targeted at a specific audience namely the “modern-day marketer”. It
is written in a bulleted-list format that makes it easier for the reader to assimilate and remember the
information. Finally, it covers an informative topic that would interest a large portion of the marketing
community as well students and entrepreneurs. In this blog post, I would compare and contrast the top 5
digital marketing courses offered by online platforms such as Udacity, Coursera, Google Square,
MarketMotive etc.
41. On-site SEO: Blog Topic 2
Title: Top 3 reasons why Udacity can help you launch a career in Digital Marketing
Summary:
The blog post is targeted at professionals interested in launching a career in Digital Marketing or making a
transition into Digital Marketing. Additionally, it will help people understand the specific advantages of
the Udacity course and whether it will be the right fit for their needs. The use of a bulleted list helps the
readers remember the information better. In this blog post, I would cover the reasons why Udacity is a top
choice for launching a career in digital marketing. The reasons will be as follows:
▪ The course has been built in partnership with the best industry leaders such as Facebook, Google,
Hootsuite, Moz, HubSpot, and Mail Chimp
▪ The course allows you to get hands-on experience by running live digital campaigns, building your
own portfolio along the way
▪ Complementary career support services such as best practise, resume screening and other tips
42. On-site SEO: Blog Topic 3
Title:Learn digital marketing skills with Udacity’s DMND Nanodegree
Summary:
This blog topic will list out the details of the DMND Nanodegree program, mentioning various modules
and topics covered, and the corresponding projects that’ll help consolidate participants understanding of
the subject. It will highlight in brief the benefits of learning digital marketing skills, sharing the market
size, industry demand for digital marketing professionals, and salary insights. Finally, through the blog
post, I will share a testimonial video by a DMND student who’s graduated from the program.
44. Off-site SEO: Technical Audit-Backlink Audit
Backlink audit of the website Udacity.com and the top three backlink URLs along with domain authority:
Backlink Domain Authority (DA)
1 http://twitter.com/i/moments/986532567678619649 100
2 http://twitter.com/i/moments/100865658236274688
0
100
3 http://plus.google.com/101416274833608453021 99
45. Off-site SEO: Link-Building
Top three relevant, high traffic web sites to target for gaining backlinks and drive more traffic to
dmnd.udacity.com:
Site Name Site URL Organic Search Traffic
1 Entrepreneur Europe https://www.entrepreneur.com/ 57.8M
2 SkillsYouNeed https://www.skillsyouneed.com/ 2.05M
3 Inside HigherEd https://www.insidehighered.com/ 496K
47. Performance testing: Page Index
DMND’s website pages that are indexed by Google:
URL Google Indexed pages
https://dmnd.udacity.com/ n/a
https://eu.udacity.com/ 326
48. Performance testing: Page Speed
Speed test of dmnd.udacity.com’s mobile presence:
Why is evaluating the Page Speed important for SEO?
As per Google, site speed is used as a ranking factor in search engine results. Hence, improving the site’s speed
contributes to:
a) better ranking in organic search results
b) improved user experience
The page speed for the DMND landing
page is unavailable.
49. Performance testing: Mobile-Friendly Evaluation
Mobile-friendliness of the dmnd.udacity.com website:
Why is having a mobile-optimized website important for SEO?
As per a Google announcement, mobile-optimization is also used as a ranking factor in search engine results.
Moreover, with a large majority of consumers today using their mobiles to review content, it’s important to
consider a mobile-optimized site, as priority.
50. Recommendations
Recommendations to improve the DMND website from an SEO perspective.
1. For improving on-site SEO, though the Udacity site is indexed by the Google search engine, the DMND landing page isn’t
currently indexed. Hence, for indexing it and to improve its search ranking, it may be linked to the Udacity website.
2. The landing page’s source code is missing any content for the meta-description tag and the various alt-tags. So, for better
on-site SEO, these may be changed through adding an appropriate meta-description for the page and by changing the alt-tags.
This may be done by labelling all images on the website and by using descriptive URLs for all the images.
3. The DMND Udacity landing page can also add a video testimonial link on the page to help with indexing and page-search
rank.
4. For improving off-site SEO, it’ll be helpful to establish back-links to some of the higher education blogs such as Inside
HigherEd and SkillsYouNeed, as well as Business blogs such as Entrepreneur. Most of these sites have readers and
followers running in millions, which will help immensely in reaching out to a broader audience base.
5. Finally, the DMND landing page’s mobile speed data is unavailable and its loading time is 7s. These may be improved for a
better mobile-optimized experience as well as search ranking.
52. AdWords Campaign for Firebase Analytics: Ad Groups
FBase_Analytics (Awareness)
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53. AdWords Campaign: Headlines & Description
SET 1: FBase_Analytics (Awareness)
Headline 1: Learn free Mobile Analytics with
Firebase
Headline 2: Grow your user base multi-fold
Display path:
www.udacity.com/Analytics/Firebase
Description: Sign up for a free Analytics course to
gain deep insights.
SET 1: FBase_Analytics (Interest)
Headline 1: Master Firebase Analytics
Headline 2: Sign up for a free course.
Display path: www.udacity.com/Analytics/Firebase
Description: Learn the benefits of this free analytics
solution to grow your user base
SET 2: FBase_Analytics (Awareness)
Headline 1: Free analytics course
Headline 2: Udacity
Display path:
www.udacity.com/Analytics/Firebase
Description:Sign up for a free Analytics course to
gain deep insights.
SET 2: FBase_Analytics (Interest)
Headline 1: Free Firebase analytics course
Headline 2: Udacity
Display path: www.udacity.com/Analytics/Firebase
Description: Learn the benefits of this free analytics
solution to grow your user base
54. AdWords Campaign: Results summary
Ad Group
Max.
CPC Bid
Impr. Clicks CTR
Avg. Cost
per Click
Conv. CR
Cost per
Conv.
Cost
Fbase_Analytics
(Interest)
$0.20 5054 271 5.36% $0.20 35 12.92% $1.54 $54.04
Fbase_Analytics
(Awareness)
$0.20 0 0 _ _ 0 0 0 0
Total 271 5.36% $0.20 $54.04
57. AdWords Campaign: Recommendations for future
campaigns
1. In this campaign, the Awareness Ad group did not receive any clicks at all. I would dig deeper
into reasons for the same, and perhaps target a different set of keywords and/or change my CPC
bid to measure its impact on the Ad group results.
2. Additionally, I would run the Ad campaign for a minimum of two weeks. In this completed Ad
campaign, I A/B tested the Ad sets ( Kept the description text same while varying the heading)
and upon completion, tested the statistical difference for the Interest Ad group. The results
revealed no statistical difference. My hope is that a longer running campaign may reveal some
interesting statistical trends.
59. Display Image Campaign: Ad Results
A
B
Overall Ad results for Creative A and B are shown below:
60. Display Image Campaign: Creative A versus Creative B
Creative Clicks
Impressi
ons
CTR Avg CPC Cost
Conversi
on
Rate
# of New
Students
CPA ROI +/-
Creative - A 1531 216,199 0.71% $0.45 $686.27
.2%
3 $228.75 +210.75
Creative - B 442 65,867 0.67% $0.42 $186.24
.2%
1 $186.24 +112.76
Based on Return on Investment (ROI), it is clear that Creative A has done better than Creative B.
61. Display Image Campaign: Optimization suggestions
Suggestion 1: Change images in the Ad campaign to align with accompanying text, and to illustrate digital
marketing through powerful visuals.
Suggestion 2: Use more relevant keyword phrases that have a high to moderate monthly search volume.
This will ensure better click through rates and ROI.
Suggestion 3: Make the Ad text more succinct so as to a) avoid it being cut-off in the final Ad display and b)
enhance audience attention.
62. Display Video Campaign: Ad Results
B
A
Campaign A - Short Keyword List
Campaign B - Large Keyword List
Overall Ad Results of the Display Video Campaign are shown below:
63. Display Video Campaign: Creative A versus Creative B
Based on the Return on investment (ROI) for the two video campaigns, it’s clear that Campaign B did much
better than Campaign A.
Creative Clicks
Impressi
ons
CTR Avg CPC Cost
Conversi
on
Rate
# New
Students
CPA ROI +/-
Campaign A 453 54,312 0.83% $0.64 $290.21
.2%
1 $290.21 +8.79
Campaign B 1439 103,205 1.39% $0.37 $535.40
.2%
3 $178.46 +361.62
64. Display Video Campaign: Optimization suggestions
Provide at least three suggestions to improve this campaign. (Answers might include things like: A/B
testing, different creative, adding or removing keywords, etc…)
Suggestion 1: The video Ad is missing a call to action button or a link at the end of the video. To optimize
student conversions, a call-to-action link may be added to the Ad.
Suggestion 2: The large keyword list is too wide with a total of 935 keywords. It may be optimized based
on Google keyword search results.
Suggestion 3: The video campaign uses In-stream Ad targeting but it’s not clear if there is any
demographic or behavioural targeting included. In order to get higher conversions at a lower cost, these
two criteria may be included.
66. Email Campaign: Calendar
Week 1 Week 2 Week 3 Week 4 Week 5
M T W Th F M T W Th F M T W Th F M T W Th F M T
Email
#1
Email
#2
Email
#3
Planning Tests Send Analyze
KEY PHASES
68. Email Campaign Analysis : Email #1
Results and Analysis
Sent Delivered Opened Opened Rate Bounced
2500 2250 495 22% 225
Results and Analysis
Clicked CTR Take Action Conversion Unsubscribed
180 8% 75 3.33% 30
69. Final Recommendations
1. Body of emails should be coherent with the subject-line, to ensure better conversion
2. Use powerful visuals in all email versions to encourage higher click-through rates
3. A/B test the emails considering factors such as subject line, CTA, visuals, time of sending, day of sending
4. Allow customers to unsubscribe from the email list. For those customers who choose to opt-out, remove
them from the list within 10 days.