in this project, I had to create two types of ads i.e. search and display for my website by using google ads. I ran these two ad campaigns for five days. The main objective of this campaign was to drive quality traffic to my website.

1. Module 7
SEM: Live Project
SEM & Display
Name : AMAN BANDHU
Student id: 1109147

2. Q1.
*Campaign Problem Statement : Run two types of campaign Search and Display to drive traffic on my blog .
*Budget Provided : Search campaign – 500
Display campaign – 1200
* Campaign Objective - To get quality traffic on my blog.
* Blog - Blogforcricketlover
* Blog’s Link – http:// www.blogforcricketlover.in

3. Q2.
cricket websites
cricket blogs
cricket sites list
top 10 cricket websites
top 10 cricket blogs
sports news
top cricket blogs
best cricket blogs
best blogs related to cricket
top cricket blogs of 2020
Sports updates
news related to cricket
best cricket blogs of 2020
top 10 websites related to
cricket blogs
cricket
most popular sports blogs
indian cricket blogs
top cricket websites
blogs related to indian cricket
cricket blogger
List of keywords
Match type : Broad Match

4. Q2.
Reasons
1. Relevance: I chose 20 keywords with the help of keyword planner. I found these keywords relevant to my blog. My blog is
based on cricket and these keywords are related to cricket.
2. Search volume: I chose these keywords after seeing the search volume of each keywords.
3. Expected clicks. I chose these keywords after seeing the expected clicks. It means how many clicks I can get in a day if I
choose these keywords.
4. Biddding Price.- I didn’t include those keywords whose bidding price is higher than the default bid i.e. 10. I chose only
those keywords whose bidding price is upto 10.

5. Q3.
1 ) Add negative keywords.
2) Use those keywords which are relevant to ad.

6. Q4.

7. Q4. AD COPY-1
AD COPY-2

8. Q5.

9. Q6.
CRICKET
CRICKET NEWS
LATEST CRICKET
*REASONS
1. RELEVANCE- All three keywords that I have choosen are relevant and contextual to my blog. With the help of keyword
planner I choose these three keywords. I choose these keywords after seeing their relevance score .
2. Estimated impression – I choose these keywords after seeing the estimated impressions. It means how many impression my
ad can get if I use these keywords.

10. Q7.

11. Q7

12. Q8.

13. Q9.

14. Q10.
1. Target those locations where ad can get more clicks means choosing specific location rather than selecting whole country.
2. Choose the correct schedule to run ad. Ad can get more clicks if they run on right time.

15. Q11
1.Espncricinfo.com – My blog is related to cricket and espncricinfo.com is best cricket website . I think this is the best website
where I can run my display ad of my blog.
2.www.dream11.com- Nowadays people loves to play fantasy cricket. Dream 11 is a platform where people can make
money by creating their own cricket team . My ad is likely to be seen by more people If I run ad of my blog on dream 11
website or on its mobile app, Afterall my blog is related to cricket and the presence of cricket fans are likely to be higher on
its website.
3.hotstar.com – Hotstar is an online platform where people watchs live cricket , cricket videos , even highlights. Due to large
number of subscribers I would to like show my display ad of my blog on hotstar. I think their subscribers are mostly cricket
lovers which is why they telecast live cricket matches and my ad is likely to get more clicks by cricket lovers .

16. Q12.
1.The blog that I have chosen for the assignment is –www.blogforcricketlover.in.
*Objective- To drive traffic on my blog
2.Target audience- My target audience of my blog were on awarenesss stage. I wanted to make them aware of my blog
through ad.
• Search ad - I targeted my audience using keywords with the help of keyword planner, keeping in my mind keywords
related to my blog.
• Display ad- I target those audience who have interest in cricket because my blog is related to cricket. With the help of
content targeting I showed my ad where on those webpages,apps where content related to cricket found.
3.Location Targeting
• Search Ad – PAN INDIA
• DISPLAY AD- PAN INDIA

17. Q12.
4.AD STRUCTURE : As per guidelines mentioned in the project.
*Search Ad-
1.Ad group-1
2.No.of Ads- 2
3.Daily budget- 100 inr
4. Max Cpc- 10 rupee
5.Bid strategy- Manual CPC
*Display ad
1. Ad group- 1
2. No.of Ads- 1
3. Daily budget -240 INR
4. MAX CPC – 50 Rupee
5. Bid strategy – Manual CPC
5. AD COPY
• SEARCH AD- Headlines , Descriptions , final url.
• DisplayAd- long headlines, headlines, Descriptions, singleimage, website’s logo, Business name, CTA- Visit site, final url.