The document outlines the top 50 crucial elements for optimizing a website for search engine optimization (SEO). It discusses various aspects like keyword research, URL structure, content relevance, image optimization, and the importance of internal and external linking. The main goal is to improve the visibility and ranking of web pages in search engine results through effective optimization techniques.

1. DIGITAL MARKETING, SEO, SEO & PPC
Top 50 Elements to Consider While Optimizing Your
Website
ADMIN - MAY 12, 2016
Estimated Time : 20 minutes
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of humanizing the volume or worth of tra c to a web
site from search engines via natural or un-paid way. SEO may target di erent kinds of search as well as
image search, local search, video search. We have compiled the Top 5o important tasks to consider while
optimizing your website. These are proven methods of ranking higher on search engines.
Main objective of SEO is
In this article we have listed the very crucial aspects to consider while optimizing your web page. We have
combined our experience and research and come up with top 50 elements.
Table of Content
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Designing and developing a website to rank well in search engine results
Improving volume and quality of tra c to the website from search engines.
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2. 1. Title of Page
2. Title Tag Length
3. Meta Description
4. Heading Tags
5. URL Structure
6. URL Length
7. Keyword Research
8. Keyword Density
9. Long Tail Keywords
10. Keyword Competition
11. No Keyword Stu ng
12. Keyword in Title Tag
13. Keyword in H1 Tag
14. Keyword in Meta Description
15. LSI Keywords in Title and Description Tags
16. Domain Age
17. Optimizing Content
18. Body Content Relevance
19. Site Speed
20. Image Optimization
21. Alt Tags
22. Internal Linking
23. Fresh Content
24. External Linking
25. Number of dofollow vs. nofollow Links

3. 26. Blogging
27. Community Creation in Social Networking Sites
28. Link Baiting
29. Canonicalization
30. Page Rank of Linking Page
31. Site Map
32. Robot.txt
33. Bounce Rate
34. Quality Links
35. Readability Level
36. Press Releases
37. Authority of Linking Domain
38. Word Count Per Post
39. Mobile Optimized Site
40. Article Submission
41. Manual Social Bookmarking
42. Classi eds Submission
43. Blog Commenting
44. Forum Posting
45. Video Submission
46. Rich Snippets
47. Schema.org
48. Redirection
49. Broken Links
50. Breadcrumbs Navigation

4.
1. Title of Page(title tag): A Title tag is the main text that describes document. Title of the page is
very important part of SEO and well worth. The page title is also often used by Google as
the title of a search snippets link which will be displayed in search engine results pages.
Keywords in page titles often end up as links to your web page. Page title example: <title>Best
title of your website</title>
Title Tag Length: Google typically displays the rst 50-60 characters of a title tag, or as many
characters as will t into a 512-pixel display. Keep your titles under 55 characters; you can expect at
least 95% of your titles to display properly. If the title is too long, engines will show an ellipsis, “…”
to indicate that a title tag has been cut o and also use h1 tag for title.

5.
Meta Description: The Meta description is the most important feature for improving click–
through rate from search results pages. Meta descriptions are commonly used on search engine
result pages (SERPs) to display preview snippets for a given page so make it welcoming and always
write for the user rst not for the search engines. Meta description should have roughly 155
character and descriptive, make it speci c and relevant.
Heading Tags: Heading tags, as their name suggests, are used to di erentiate the headings and sub-
headings of a web page from the rest of the content. Heading tag is most important element for
search engine rankings, in html we have 6 types of heading but for SEO we mainly concentrate on
only rst 3 heading tags such as h1,h2,h3. The H1 is the title. The H2 for subtitles. The H3 would be
for any sub-subtitles and also we should use only one h1 tag for each post or page. when focusing on
on-page optimization in 2016, it is absolutely still valuable to spend some time and attention on the
H1 tag.

6. URL Structure: URL, or Uniform Resource Locator, is a subset of the Uniform Resource Identi er
(URI) that speci es where an identi ed resource is available and the mechanism for retrieving it. URLs
describe a site or page to visitors and search engines. Keeping them relevant, compelling, and
accurate is the key to ranking well.
Use hyphens to separate words when necessary for readability. They should not use underscores,
spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as
spammy, so it’s best to use caution and limit hyphen use in URLs when possible. Never be longer
than 2,048 characters; otherwise Internet Explorer won’t be able to load the page. Avoid the use of
parameters, if possible. If parameters need to be used, they should be limited to two or less.
URL Length: Research shows content with shorter URLs has a higher click-through-rate than
content with long URLs, so try to keep them as short as naturally possible. Generally speaking, keep
URLs below 100 characters and avoid stop words in url.

7. Keyword Research: Keyword is the word or phrases that users enter in search engine. Keyword
research is one of the most important, valuable and high return activities in the search engine
marketing eld. To achieve best seo results it is important to pick the most relevant keywords.
Keyword research is the process of identifying a group of keywords that have handsome amount of
monthly search volume. There are many SEO tools for researching the keywords such as Google
keyword planner, ubersugest, SEmrush, keyword tool.io, buzzsumo,etc.
Keyword Density: Keyword density is the percentage of times a keyword or phrase appears on a
web page compared to the total number of words on the page. In the context of search engine

8. optimization keyword density can be used as a factor in determining whether a web page is relevant
to a speci ed keyword or keyword phrase. Try to keep your keyword density to optimum 1-3% along
with semantic keywords and LSI keywords.
Including relevant keywords throughout your content is very important, as it helps search engines to
work out what your content is about. However, try not to excessively repeat and overuse keywords
just for search engine robots.
Long Tail Keywords: Long tail keywords are those three,four keyword phrases which are very, very
speci c to whatever you are selling. You see, whenever a customer uses a highly speci c search
phrase, they tend to be looking for exactly what they are actually going to buy. Search engines aren’t
the only source of targeted visitors, but e ectively targeting long-tail keywords in your content can
greatly increase your monthly search visitors. Your long-tail keywords may not rank in Google’s top
10 results, and it’s true that 60% of all organic clicks go to the top 3 search results, but that still leaves
40% up for grabs.

9. Keyword Competition: Keyword competition is the measure of how di cult it will be to rank for a
particular keyword. The competition for a keyword can vary depending on how popular the keyword
is and industry competition. Keyword competition is one more important factor to be considered in
search engine optimization.
Prefer to choose low competition and high search volume keywords because when you choose high
competition keyword the chances of ranking on the rst page may decrease because of competition
of similar keyword is more.
No Keyword Stu ng: One of the most obvious and unfortunate spamming techniques, Keyword
stu ng is black hat technique used by web designer to overload keyword onto web page (meta tags
or in content of web page) so that search engines will read the pages as relevant in a web search. We
should not go with the keyword stu ng why because you may get page ranking but it’s not
permanent ranking, this may lead to a website being banned or penalized in search ranking on major
search engines either temporarily or permanently.

10. Keyword in Title Tag: The title Meta tag is one of the strongest relevancy signals for a search
engine. The tag itself is meant to give the accurate description of the pages content. Search engines
use it to display the main title of a search result. Including a keyword in it will indicate to search
engine what to rank the page for ideally, the keyword should be placed at the start of the title tag.
Pages optimized this way will rank better than those with keyword closer to the title’s tag end.
Example: primary keywords | secondary keywords |
Keyword in H1 Tag: H1 tag is yet another relevance factor, serving as a description of the pages
content. In spite of an on-going discussion it is still a good practice to include your unique keyword in
a H1 tag on a page.
Keyword in Meta Description: It is good practice to include your targeted keywords to description
part. The importance of the Meta description tag today is often discussed in SEO circles. It is
nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages.
Including keyword in it makes it more relevant to a search engine and a searcher.

11. LSI Keywords in Title and Description Tags: LSI stands for Latent Semantic Indexing. These are
keywords that are similar to synonyms and related keywords, but not entirely so. They are the words
a normal human would use when talking about the keyword topic. Most common words and
phrases are collated and identi ed as the keywords for the page. As with webpage content, LSI
keywords in page Meta tags probably help Google discern between synonyms, May also act as a
relevancy signal. LSI is the part of Google algorithm.
Domain Age: This is one factor that is somewhat di cult to pull o inorganically. When it comes to
age, older is better. You can’t trick Google with a fake ID. If your web site’s domain age is older than
your competitors, your site will probably show up higher in the search engines. If your domain name
was purchased last week and your site is brand new, it will take a little more time to get great
rankings.

12. Optimizing Content: Knowing how to optimize content for search engines is essential. When people
talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO
best practices” and “relevant keywords.” Optimizing content is less a matter of keyword presence
and metadata and more an issue of trust, intent, quality, and authority. The content on your site
should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site
nd other related content easily. (The longer they stay on your site, the better.)
Body Content Relevance: Body content signi cance doesn’t consist of pictures on the internet
page of the web site. It is additionally referred to as non-image text that provides the description and
associates it to the title, description and key words.The body content assists you having the higher
position in the online search engine and permits excellent marketing of the websites and web pages.
Body content permits the use of numerous statements and components to be made use of to
display it on the web front. Body content is utilized to have the relevance of using the tags that
concentrates on more on raising the popularity

13. Site Speed: Site speed is very essential for ranking. Slow loading pages su er from low user
engagement (increased bounce rates, low average time on page). The faster a site loads the better it
is for SEO. Google even stated that it takes page load speeds into consideration as part of its ranking
algorithm. Slow loading pages frustrate users and o er poor on-site experiences. Search engines do
NOT want to promote those kinds of sites. In addition, with the proliferation of mobile devices, it’s
more important than ever to make your site as zippy as possible to prevent your webpage from
taking 5 minutes to load on your mobile device.
Image Optimization: Image optimization is an important SEO practice that can help search engines
nd and correctly index your site, producing listings of your site in search results relevant to your
material. Using images on your website enhances user experience, and if done correctly, can also be a
great way to increase search tra c to your site. Image relevancy is important when it comes to image
optimization for SEO and also don’t use default image le name it will a ect the ranking.

14. Alt Tags: The Alt tag is probably the most important image optimization factor Alt tags are a text
alternative to images when a browser can’t properly render them. Even when the image is rendered,
if you hover it with your mouse pointer, you can see the alt tag text created for that image
(depending on your browser settings).
The alt attribute also adds SEO value to your website. Adding appropriate alt tags to the images on
your website can help your website achieve better rankings in the search engines by associating
keywords with images.
Internal Linking: Internal links are links that go from one page on a domain to a di erent page on
the same domain. it’s one of the few methods site owners can use to tell Google (and visitors) that a
particular page that content is important.
They are commonly used in main navigation.These type of links are useful for three reasons:
They allow users to easily navigate website.
They help establish information hierarchy for the given website.
They help spread link juice (ranking power) around websites.

15. Fresh Content: Content is king and important to achieve very good ranking. Always we need to
write the content for users not for search engines, search engines like Google always expects the user
friendly and fresh content from the websites and also make sure that your content is relevant. The
biggest tips for SEO is not only optimizing your site with proper or targeted keywords but also
consistently adding fresh, high quality content. If content is not meaningful and fresh then the site
bounce rate will increase because visitor will not stay for longer time on your website, this is the most
important factor in SEO ranking.
External Linking: An external link is a link that points at an external domain. This external linking
factor will increase your website authority and page ranking.

16. Number of dofollow vs. nofollow Links: Google o cially stated that they don’t count nofollow
links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should
a ect your rankings too.
Blogging: This is one of the most powerful ways to promote your company/website online. Write a
blog of your own for your company/website and add lots of unique content. Be precise in what
you’re trying to convey for the users in your blog entry and promote your blog in blog directories
and blog search engines. You can also promote your blog/website by posting comments in other
service-related blogs which allow links in the comments section that are crawl able by the search
engines (these blogs are commonly identi ed as Do-Follow Blogs). If you’re not very good at writing

17. content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique
content so that your blog can gain more credit from a search engine point of view.
Community Creation in Social Networking Sites: Also known as online reputation management,
this is the rst and foremost step with which you have to initiate your process. Try to become a
member of the most popular social networking sites like Facebook, twitter, Linked In, Google+ etc.,
and create a pro le of your own. By doing this you can extend your network online, get connect with
your friends, share things with each other, and promote your company/website to build an online
reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to
show your active participation on a regular basis.

18. Link Baiting: Suppose you have copied/published another website’s news or content in your
blog/website. Don’t forget to place their website link as a reference. Do it for others and, if your
content is trustworthy, let others do it for you. This is another way to increase your link popularity.
Canonicalization: Otherwise known as the dreaded “duplicate content” problem, xing
canonicalization or redundancy errors in your site can streamline how the search engines crawl your
site. This problem arises when two pages of your site have identical or nearly identical content.
When this happens, the search engines gure, “Hey, why do I need two identical copies of this page
in my database. What a waste! I’ll just keep one copy and drop the other.” The problem is, you don’t
get to decide which page Google keeps and which it drops unless you speci cally tell the search
engine what you’d like to do. This can be done with canonical tags in the code or by setting up 301
redirects. It’s an important “housekeeping” item that goes on behind the scenes, which clients rarely
know about or understand.

19. Page Rank of Linking Page: Not all pages are equal. Links on pages with higher PageRank will be a
bigger factor than those on low PR pages. Most submission links sit on pages with PR0 or PR n/a. In
fact, some are so buried that they don’t even get indexed by search engines. These are known as
“orphan pages” because they don’t have any internal or external links pointing to them. In general,
links on low PR pages don’t have much value because they pass little authority to your site.
Site Map: According to Google webmaster guidelines – a sitemap for users still has some value:
O er a site map to your users with links that point to the important parts of your site. For SEO
purposes – it still can have some advantages, from the user standpoint; it can help users understand
the structure of your site more, if they click to it. From the SEO standpoint, it can help a bit with
moving search and link equity through your site, but it’s not a huge factor.
A sitemap helps search engine to index all pages on your site. It is the simplest and most e ective
way to tell Google what pages your website includes.
Robot.txt: Robots.txt is a text (not html) le you put on your site to tell search robots which pages
you would like them not to visit. Your Robots.txt le is what tells the search engines which pages to
access and index on your website on which pages not to.

20. There are some reasons why you might want to block a page using the Robots.txt le. First, if you
have a page on your site which is a duplicate of another page, you don’t want the robots to index it
because that would result in duplicate content which can hurt your SEO.
Bounce Rate: Bounce rate is the percentage of visitors that open a website and leave before
spending an amount of time that is deemed signi cant by the search engine. A back button click
immediately after landing on your site by a visitor is considered by Google as disinterest for your site
and therefore a bad search result.
The Google Analytics (GA) tracking software keeps track of this bounce rate for you. Time and time
again, Matt Cutts, Google’s head of Web spam, has adamantly denied that Google uses bounce rates,
or any other GA derived metric, in their ranking algorithms.
Bounce rate is very big factor, In my thinking, but many just don’t look towards factors like this,
which can hugely e ect a website. A very high Bounce rate means, Visitors are not getting what they
want (not always, but in most cases) and are leaving website to nd more content, which also be
called as Pogo sticking, if those visitors click on other search results in Google. Indirectly, We may lose
our authority as Google will consider our content as worthless and will take down ranking.