Major innovations are happening thanks to smartphones and the gig economy. Learn how thinking outside the box sparked the idea for a next-generation lawn care format.

1. DISRUPTING AN INDUSTRY
Dan Lopez, Executive Director of Business
Development of Plowz and Mowz

3. WHAT IS PLOWZ & MOWZ?
-It started as the “Uber of” residential Snow
Plowing...quick story
-Plowz quickly grew into Mowz …

4. WHAT IS PLOWZ & MOWZ
-Then grew into Leavz ( Fall and Spring Cleanup )
-Currently we offer the 3 services and plan to expand
-Get a quote in less than 60 seconds and order right over
your smartphone

5. WHO AM I?
-I am the sales guy
-I am the Public Relation guy
-I am someone who cares as if the business was my own
-I am someone who speaks his mind…... not sorry if it
offends you

6. WHO AM I?
-I am a tech
-I am a customer
-I am a provider
-I am all the things needed in the work day to make sure we
get things done

7. WHY SHOULD YOU LISTEN
We have a cool outside the box story. Created this app on a
small budget and are now a semi national company...so we
have a little street cred
I want to introduce a new way of thinking. We’re Outside the
Box

8. WHY SHOULD YOU LISTEN
Its great to hear what others are doing especially if it's
working
We have a track record of success!
Again keep in mind, I am going to talk about the successes
of the business so try to see if anything is applicable to
yours. If you have questions i can answer them now or write
them down for later. I also drink Miller lites

9. FUN FACTS ABOUT ME
I love helping people
I only think outside the box.
Problem solving is my world
I love helping people see the other side of the coin.

10. FUN FACTS ABOUT ME
I enjoy gunsmithing & firearms, I turned 10k miles on my
Harley on Christmas Day (6 months), I make my own
Moonshine, I have two pits who have made me grow up
faster than I wanted and prepared me for my newborn.

11. MAIN TOPICS

12. HOW WE BECAME DISRUPTIVE
-Internet effectiveness
-Importance of Social Media ( sigh ) FB, Twitter, Instagram,
Pinterest, Linkedin,
-Content- What you're putting out there

13. HOW WE BECAME DISRUPTIVE
-Tools to help the business
-Knowing as much as you can about your demo
-EMAILS
To name a few

14. WEBSITE
You need to have a clean polished working website
-FB doesn't count here. It has to be a clean website. Look at
ours if you like
-Make sure it works 100% ( we are still working on ours )

15. WEBSITE
Have a section in the website that can gather info from a
potential customer
Formstack (www.formstack.com ) it gathers and formats the
info that you need

16. WEBSITE
Mobile friendly page. Google punishes those who don't have
mobile friendly websites. Which means on a generic search you
won't even show up. Or you'll be on the 6th page
Wouldn't hurt to budget in a blog
( even if you have to pay someone )
Local school and universities are great for this.

17. PROBABLY THE MOST IMPORTANT
ITEM IN MY OPINION
Email capture (with Mailchimp.com)
Why is it important?
-It's the fastest growing tool to engage with your customer
base and it’s free
-It keeps the line of communication open

18. PROBABLY THE MOST IMPORTANT
ITEM IN MY OPINION
Subject lines are incredibly important. A good subject line is the
first step
Create a path in your email to accomplish your Call to Action.
Add a Hyperlink
GRAB EVERY EMAIL POSSIBLE

19. FACEBOOK, TWITTER, INSTAGRAM,
PINTEREST, ETC
All of these formats have one main purpose
-Engagement and Customer acquisition
-It shows you have a presence (positive or negative). Its
validation
-People will scroll through and look at how you handle adversity

20. FACEBOOK, TWITTER, INSTAGRAM,
PINTEREST, ETC
-If you need help with mean customers get
somebody else to handle it
-If you are negative with a customer it will live
online forever and can be reposted

21. FACEBOOK, TWITTER, INSTAGRAM,
PINTEREST, ETC
-Again- College kids are great for this. Get a professor to create
a living portfolio which the students can work on and use as an
internship or life lessons
-Be responsive- FB tracks and shows response times and that
can help someone on the fence
-Hashtags- Instagram, Twitter, & FB. You can track all of the
views. Boosting on FB

22. TECH/ANALYSIS
-Website efficiency
-Run reports on all that you do. Google Analytics /
contently.com
-If something doesn't work FIX IT
-This info will help you become more efficient

23. TECH/ANALYSIS
-Formstack again
-Funnel all that you can and let it breath on its own. From
website, to analysis, to email capture. Set up the machine, then
walk away and collect data
-Example of Pricing page on app. Placement of services

24. KNOWING YOUR TARGET AUDIENCE
-Who will use your service…….find out!
-What do they all have in common
-Who is the decision maker
-How do you stimulate the decision maker

25. KNOWING YOUR TARGET AUDIENCE
-Exploit your findings
-GET ON THE NEWS!
-FB all the news stations and bug the heck out of the reporters
till one of them pics up the story. Sell an idea not just your
service.

26. KNOW YOUR COMPETITION
-Look at their online presence
-Be better than them
-If they are doing something you're not…….DO IT
-Friend them on social media to keep tabs on what they are
doing

27. Let’s sum things up.
CONCLUSION

28. CONCLUSION/RECAP
Take aways
-Website construction ( with social media influences ) Must
Have
-Email Capture - Figure out a solution and let it live
-Once a week Analyze your business. What working & whats not

29. CONCLUSION/RECAP
-Social Media (sigh ) Just do it. It’s not the norm even though
you hate it
-Know your Competition & be better than them
-Know your Audience (potential Customers) and figure out how
to get them to purchase one time. Then utilize emails for future

30. QUESTIONS?
Don’t be shy.

31. DISRUPTING AN INDUSTRY
Dan Lopez, Executive Director of Business Development
Plowz and Mowz
Dan@plowz.com
linkedin.com/in/dan-lopez-
ab13278b
@plowzapp