This document discusses how Instagram can be used for marketing. It provides tips for businesses and individuals on using Instagram effectively. Some of the key points covered include posting high quality photos, regularly engaging with followers through comments and likes, telling a story through your Instagram profile, using hashtags to increase reach, and utilizing Instagram insights and analytics to improve performance. The document also warns against inauthentic practices like using fake engagement or stolen photos.

1. Instagram in marketing
@igslovenia
mag. Zoran Leban Trojar
@zokus_gf
@igslovenia
KHARISMA D.O.O.

2.  4 years of every day unpaid work of two
people
 organic growth
 community of Slovenia lovers
 only UGC, posting 2x per day
 after two years pther channels added
 additional informations about places
 not only obvious places (Bled, Piran)
 different photographers
Instagram in marketing @igslovenia

3. Instagram in marketing @igslovenia

4. Instagram in marketing @igslovenia

5. Instagram in marketing @igslovenia

6. Instagram in marketing
@igslovenia

7. Instagram in marketing @igslovenia

8.  unofficial, unpaid
 inspiring
 memories
 tagging each other
 connecting with influencers
 organizing events (#instameet)
 workshops
 writing about IG
 www.igslovenia.si
Instagram in marketing @igslovenia

9. Instagram in marketing @igslovenia

10. Instagram in marketing @igslovenia

11. Instagram in marketing @igslovenia

12. Instagram in marketing @igslovenia

13. Instagram in marketing @igslovenia

14. Instagram in marketing @igslovenia

15. About
Instagram in marketing @igslovenia

16. Instagram in marketing @igslovenia

17.  500 mio users
 300 mio daily users
 20 minutes daily average (FB 43)
 growing adults segments
 second most popular app in youth segments
 equaly popular among all segments by income
Source: mediakix
Instagram in marketing @igslovenia

18.  More than 60% users login daily
 30% interneta users on IG
 50% users follow brand
 Brand involvement 10x higher than FB
 Average involvement 4 times higher than 2 yrs
ago
 National Geographic – 48 m.
Source: brandwatch
Instagram in marketing @igslovenia

19. Instagram in marketing @igslovenia

20. Instagram in marketing @igslovenia

21. Instagram in marketing @igslovenia

22. Instagram in marketing @igslovenia

23. Rules which are really just recommendations
Instagram in marketing @igslovenia

24.  Quality before quantity
 What photo is good enough to post?
 Good photo – stands out, has something
extraordinary, something that causes emotions,
laugh, admiration, inspiration.
 Sharpness, composition, symmetry, style
 Story
 Quality + pop-out moment
Instagram in marketing @igslovenia

25. Instagram in marketing @igslovenia

26.  10% rule
 Regular posting but let the photo “breath”
 3 times daily max
 Posting time – according to target audience(9 -
12, 7+ Igslo)
Instagram in marketing @igslovenia

27. Instagram in marketing @igslovenia

28.  Really needed?
 Why not if correct usage
 Apps filters
 Snapseed (even by pro)
 Use what you mastered
Instagram in marketing @igslovenia

29.  Communicate!
 Communicate!
 Communicate!
 Answer
 Like, Follow, Comment
 Proactive
 Patience
Instagram in marketing @igslovenia

30.  Always use @ones_name when answering or
comment with reference
Instagram in marketing @igslovenia

31. Instagram in marketing @igslovenia

32.  Tell your own story – which would interest
others
 Probably the hardest part
 Wjy am I here? What do I have to say?
 What would interest followers – wrong
approach
 First impression (as always)
 Instagram wants story! (Recommended
Instagram users – learn from them)
Instagram in marketing @igslovenia

33.  Instagram map
 Coordinates for finding and to be find
 Interests and interest groups
 Searching
 Connecting groups
 No # No reach
Instagram in marketing @igslovenia

34.  Which is mine?
 Do I need one?
 Not too generic, not too specific
 Not too long
 Can I support it?
 @igslovenia - #igslovenia
 At posting
 Up to 30
 #never #in #caption #please
Instagram in marketing @igslovenia

35.  Real vs fake
 Search by # (interest, location...)
 Interaction
 Like, comment
 Instagram is social!
Instagram in marketing @igslovenia

36.  IG punishes over engagement!
 Blocking liking and repeated comments
(BOOT!)
 Forbidden apps (Followers for Instagram)
 Stolen photos
 Problematic content
Instagram in marketing @igslovenia

37.  Photo editing: Layout (IG APP) Snapseed,
Image blender, Enlight ...
 Data analysing/ statistika; Iconosquare,
CrowdFire, Social Insight, Followers+,
Followers for Instagram
 Managing apps: Buffer, Later.com
(latergram.me), Hootsuite ...
 Reposting apps: repost (if you must)
 Facebook Power Editor (sponzored)
Instagram in marketing @igslovenia

38.  Generally a lot lower interaction
 Growing
 Boomerang.
 Don’t just collage
 Use for expanding content
Instagram in marketing @igslovenia

39.  Additional channel with great rich
 Three times more views than likes on photo
 But – IG does not show views of a photo
 Still followers needed first
 Intimacy
 Behind the scenes approach.
 Here collages work
 Great for events
Instagram in marketing @igslovenia

40.  Important distinctions
 Statystics (views, impressions, reach, profile
visits, top posts, followers – by time and
location)
 Contact options > location, phobe (call, sms),
direct mail.
 Advertising.
 Must: Connected to Facebook (business)
profile / Facebook fan page
Instagram in marketing @igslovenia

41.  Target market (slo, eng, xxx, bi-more lingual)
 Target audience
 Casual
 Not patronising
 Supporting identity/story/brand
Instagram in marketing @igslovenia

42. Contact us for more information and workshops!
www.igslovenia.si
info@igslovenia.si
info@kharisma.si
041 703 600 Zoran
Instagram in marketing @igslovenia