Competition makes us faster. Collaboration makes us better.
Young Slovenian fashion designer Nina Šušnjara will talk about her creative partnerships with prominent brands.
SEMPL20 - ATANAS RAYKOV, Head of Global Telecom Partnerships & Director Busin...Sempl 21
The Next Stage for Personal Messaging
Messaging is about having more immediate, secure and personal communication with larger groups formed by common interest, belief or need.
SEMPL20 - PETER HINSSEN, Serial entrepreneur, advisor, keynote speaker, authorSempl 21
The day after Tomorrow
And then there is the ‘Day After Tomorrow’, the place where new ideas, business models, radically new technologies or concepts could change our business canvas forever.
SEMPL20 - ATANAS RAYKOV, Head of Global Telecom Partnerships & Director Busin...Sempl 21
The Next Stage for Personal Messaging
Messaging is about having more immediate, secure and personal communication with larger groups formed by common interest, belief or need.
SEMPL20 - PETER HINSSEN, Serial entrepreneur, advisor, keynote speaker, authorSempl 21
The day after Tomorrow
And then there is the ‘Day After Tomorrow’, the place where new ideas, business models, radically new technologies or concepts could change our business canvas forever.
SEMPL20 - ANDRAŽ ZORKO, Partner and Director, Valicon ALEKSANDER BRATINA, D...Sempl 21
Media is dead. Long live the media!
A new Readership and readers survey clearly demonstrates that the reach of various media is quite different from the advertisers' opinion.
SEMPL20 - Barbara Krajnc: Experienced Public Affairs Consultant/Certified Fac...Sempl 21
Serious or Play? It’s time for both. It’s time for LEGO® SERIOUS PLAY®
LEGO® SERIOUS PLAY® teaches us a 100 % collaboration, open communications, creative thinking, respect of others and their knowledge, skills and expertise.
SEMPL20 - Robert Čoban: owner and CEO, Color Press GroupSempl 21
We Are Not in Kansas Anymore: New Business Models in the Region
What are the new business models that have enabled the media to survive in a completely new environment.
SEMPL20 - David Basset: Director of Analytics, Lumen Research, UKSempl 21
Paying (for) attention: how eye tracking reveals the reality of attention to advertising across media
Insights from eye tracking show the reality of online advertising: 80% of it is ignored.
SEMPL 19: ANDREAS SCHWABE, CEO, Blackwood Seven GermanySempl 21
The future media agency is not an agency
20 years ago, an average media plan took around 50 decisions to make. Today, it is more like 5.000. Without an artificial intelligence, you cannot longer keep up. Let's face the truth, the game is changing, transparency counts more than trust and media agencies must re-think their business. Andreas will show you how A.I. can already be successfully integrated into the strategic media planning and how it can allow as to make smarter, data driven decisions in order to maximize ROI across our marketing mix.
SEMPL 19: NICK BICANIC, Founder of RVLVR USASempl 21
OK. So there are no more screens. Now what?
What happens when media moves beyond the "frame" - be it a television, movie-screen, tablet or phone? What do stories become? How do brands engage with them? Is this the end of mass media or just another beginning? If you think screens are going to disappear what can you do today to prepare? Or should you just cross your fingers and hope that your existing business model will still be there in 3 to 5 years? Nick Bicanic will talk about the future of frameless media.
SEMPL 19: SUSIE DENT, TV Presenter and Lexicographer UKSempl 21
Words at Work (And Words that Don’t Work at Work)
The words we choose matter. In the space of one sentence, an audience can decide whether to tune in or tune out, just as a single slogan can change our perception of a product forever. Susie would like to try to illuminate the areas where marketers can get things spectacularly wrong, and suggest how they can make them dramatically right, all thanks to the vocabulary they choose. Electing the right form of language costs nothing but can pay remarkable dividends.
She’ll also be discussing jargon and how, contrary to all expectations, it can be a force for the good, providing it’s used in the right way!
Throughout, Susie will be drawing on examples from various industries of language that worked, and the kind that really didn’t, and examining some case studies in which the addition of a simple phrase, to a request, dramatically changed the result. Each will, she hopes, demonstrate the saying that ‘words are free - it’s how you use them that may cost you’.
SEMPL 19: JAN JILEK, CEO, Dotmetrics CroatiaSempl 21
Trust, transparency and new normal
Viewability, relevant metrics, fake news, ad fraud… while counting conversions, likes and impressions, there are some major issues to be adressed.
SEMPL 19: BORSI ROGAN, Managing Director, Luna\TBWA Zagreb CroatiaSempl 21
Trust, transparency and new normal
Viewability, relevant metrics, fake news, ad fraud… while counting conversions, likes and impressions, there are some major issues to be adressed.
SEMPL 19: ROBERT SCHMITZER, Director of Digital Development, Delo Slovenia Sempl 21
Trust, transparency and new normal
Viewability, relevant metrics, fake news, ad fraud… while counting conversions, likes and impressions, there are some major issues to be adressed.
SEMPL 19: JOHN DALTON, Director of LSPR UK and LSPR Worldwide UKSempl 21
Why Modern Leadership Fails: Biology has the answer
Modern leadership is the most talked and written about topic in business - yet despite millions of articles and thousands of books and academic studies, there are still so many examples of failure in leadership in both commerce and politics - why? It is the most talked about and least understood academic topic. John's rationale is simple - business and management education has focused on outcomes and used military leadership as its base - this is outdated and now less useful. Few people have looked at evolutionary biology and neuroscience to provide a proper explanation of why we think as we do and why mismatches occur all the time. This talk is about putting the biology back into management and leadership.
SEMPL 19: DAVE BIRSS, Speaker, Author, Creative Thinker, UKSempl 21
Everything I thought about creativity is wrong
After 20 years as an advertising creative - and creative director roles at some of London’s most respected agencies - Dave thought he understood creativity. Eight years after he left the industry, he realises most of that was completely wrong. He’s spent the last few years studying, experimenting and questioning everything he assumed to be true. And he’s ready to share some of his latest thinking on idea-generation and how to get better at it.
SEMPL 19: MARIUS IVANOVAS, Head of Performance & Biga Data Division, Httpool ...Sempl 21
Leveraging Big Data and Predictive Models to outperform in digital marketing
Marius will present how the advertisers are drastically improving overall marketing performance by leveraging Big Data, implementing visualisations of all results in real time and using predictive models, artificial intelligence to automatize campaign management.
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UKSempl 21
Closing the gap between technology and us – key future developments that await us
Humans and technology are getting closer to each other every day. We are wittnesing developments in the tech market that are surpassing all the predictions, especially in the field of cognitive technology. Sneha will lead you through the changes that awaits us, reveal some of the developments coming our way and tell you what we have to do today to prepare for tomorrow.
SEMPL 19: ČRT PODLOGAR, Digital Strategist, Red Orbit SloveniaSempl 21
Building Purchase Intent on Mobile
Since the beginning, TV has been used to build awareness and drive purchase intent. Entire companies and industries were built on that. But as users are now shifting to mobile, advertisers will need to learn how to build awareness and intent there. This has been a challenge for many advertisers and online media for some time. All the big players (from Google to Facebook) are now heavily investing in developing new solutions for advertisers to reach users at the top of the funnel (TOFU). While many new solutions already exist, advertisers and agencies have yet to find the perfect mix that will actually have an impact on the bottom of the funnel (BOFU) as well. The first companies to master the digital TOFU and MOFU (middle of the funnel) will be tomorrow's winners.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEMPL20 - ANDRAŽ ZORKO, Partner and Director, Valicon ALEKSANDER BRATINA, D...Sempl 21
Media is dead. Long live the media!
A new Readership and readers survey clearly demonstrates that the reach of various media is quite different from the advertisers' opinion.
SEMPL20 - Barbara Krajnc: Experienced Public Affairs Consultant/Certified Fac...Sempl 21
Serious or Play? It’s time for both. It’s time for LEGO® SERIOUS PLAY®
LEGO® SERIOUS PLAY® teaches us a 100 % collaboration, open communications, creative thinking, respect of others and their knowledge, skills and expertise.
SEMPL20 - Robert Čoban: owner and CEO, Color Press GroupSempl 21
We Are Not in Kansas Anymore: New Business Models in the Region
What are the new business models that have enabled the media to survive in a completely new environment.
SEMPL20 - David Basset: Director of Analytics, Lumen Research, UKSempl 21
Paying (for) attention: how eye tracking reveals the reality of attention to advertising across media
Insights from eye tracking show the reality of online advertising: 80% of it is ignored.
SEMPL 19: ANDREAS SCHWABE, CEO, Blackwood Seven GermanySempl 21
The future media agency is not an agency
20 years ago, an average media plan took around 50 decisions to make. Today, it is more like 5.000. Without an artificial intelligence, you cannot longer keep up. Let's face the truth, the game is changing, transparency counts more than trust and media agencies must re-think their business. Andreas will show you how A.I. can already be successfully integrated into the strategic media planning and how it can allow as to make smarter, data driven decisions in order to maximize ROI across our marketing mix.
SEMPL 19: NICK BICANIC, Founder of RVLVR USASempl 21
OK. So there are no more screens. Now what?
What happens when media moves beyond the "frame" - be it a television, movie-screen, tablet or phone? What do stories become? How do brands engage with them? Is this the end of mass media or just another beginning? If you think screens are going to disappear what can you do today to prepare? Or should you just cross your fingers and hope that your existing business model will still be there in 3 to 5 years? Nick Bicanic will talk about the future of frameless media.
SEMPL 19: SUSIE DENT, TV Presenter and Lexicographer UKSempl 21
Words at Work (And Words that Don’t Work at Work)
The words we choose matter. In the space of one sentence, an audience can decide whether to tune in or tune out, just as a single slogan can change our perception of a product forever. Susie would like to try to illuminate the areas where marketers can get things spectacularly wrong, and suggest how they can make them dramatically right, all thanks to the vocabulary they choose. Electing the right form of language costs nothing but can pay remarkable dividends.
She’ll also be discussing jargon and how, contrary to all expectations, it can be a force for the good, providing it’s used in the right way!
Throughout, Susie will be drawing on examples from various industries of language that worked, and the kind that really didn’t, and examining some case studies in which the addition of a simple phrase, to a request, dramatically changed the result. Each will, she hopes, demonstrate the saying that ‘words are free - it’s how you use them that may cost you’.
SEMPL 19: JAN JILEK, CEO, Dotmetrics CroatiaSempl 21
Trust, transparency and new normal
Viewability, relevant metrics, fake news, ad fraud… while counting conversions, likes and impressions, there are some major issues to be adressed.
SEMPL 19: BORSI ROGAN, Managing Director, Luna\TBWA Zagreb CroatiaSempl 21
Trust, transparency and new normal
Viewability, relevant metrics, fake news, ad fraud… while counting conversions, likes and impressions, there are some major issues to be adressed.
SEMPL 19: ROBERT SCHMITZER, Director of Digital Development, Delo Slovenia Sempl 21
Trust, transparency and new normal
Viewability, relevant metrics, fake news, ad fraud… while counting conversions, likes and impressions, there are some major issues to be adressed.
SEMPL 19: JOHN DALTON, Director of LSPR UK and LSPR Worldwide UKSempl 21
Why Modern Leadership Fails: Biology has the answer
Modern leadership is the most talked and written about topic in business - yet despite millions of articles and thousands of books and academic studies, there are still so many examples of failure in leadership in both commerce and politics - why? It is the most talked about and least understood academic topic. John's rationale is simple - business and management education has focused on outcomes and used military leadership as its base - this is outdated and now less useful. Few people have looked at evolutionary biology and neuroscience to provide a proper explanation of why we think as we do and why mismatches occur all the time. This talk is about putting the biology back into management and leadership.
SEMPL 19: DAVE BIRSS, Speaker, Author, Creative Thinker, UKSempl 21
Everything I thought about creativity is wrong
After 20 years as an advertising creative - and creative director roles at some of London’s most respected agencies - Dave thought he understood creativity. Eight years after he left the industry, he realises most of that was completely wrong. He’s spent the last few years studying, experimenting and questioning everything he assumed to be true. And he’s ready to share some of his latest thinking on idea-generation and how to get better at it.
SEMPL 19: MARIUS IVANOVAS, Head of Performance & Biga Data Division, Httpool ...Sempl 21
Leveraging Big Data and Predictive Models to outperform in digital marketing
Marius will present how the advertisers are drastically improving overall marketing performance by leveraging Big Data, implementing visualisations of all results in real time and using predictive models, artificial intelligence to automatize campaign management.
SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UKSempl 21
Closing the gap between technology and us – key future developments that await us
Humans and technology are getting closer to each other every day. We are wittnesing developments in the tech market that are surpassing all the predictions, especially in the field of cognitive technology. Sneha will lead you through the changes that awaits us, reveal some of the developments coming our way and tell you what we have to do today to prepare for tomorrow.
SEMPL 19: ČRT PODLOGAR, Digital Strategist, Red Orbit SloveniaSempl 21
Building Purchase Intent on Mobile
Since the beginning, TV has been used to build awareness and drive purchase intent. Entire companies and industries were built on that. But as users are now shifting to mobile, advertisers will need to learn how to build awareness and intent there. This has been a challenge for many advertisers and online media for some time. All the big players (from Google to Facebook) are now heavily investing in developing new solutions for advertisers to reach users at the top of the funnel (TOFU). While many new solutions already exist, advertisers and agencies have yet to find the perfect mix that will actually have an impact on the bottom of the funnel (BOFU) as well. The first companies to master the digital TOFU and MOFU (middle of the funnel) will be tomorrow's winners.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover