SEMPL 19: NICK BICANIC, Founder of RVLVR USA
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OK. So there are no more screens. Now what? What happens when media moves beyond the "frame" - be it a television, movie-screen, tablet or phone? What do stories become? How do brands engage with them? Is this the end of mass media or just another beginning? If you think screens are going to disappear what can you do today to prepare? Or should you just cross your fingers and hope that your existing business model will still be there in 3 to 5 years? Nick Bicanic will talk about the future of frameless media.
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SEMPL 19: NICK BICANIC, Founder of RVLVR USA
- 1. NASLOV POGLAVJA 1 OK. So there are no more screens. Now what? Nick Bićanić
- 3. NASLOV POGLAVJA 3 Is this our future?
- 5. NASLOV POGLAVJA 5 I hope not.
- 7. NASLOV POGLAVJA 7 The future is the absence of technology not the presence.
- 8. NASLOV POGLAVJA 8 Let’s talk about why.
- 10. NASLOV POGLAVJA 10 This is a media inflection point unlike any we’ve seen in our lifetime.
- 12. NASLOV POGLAVJA 12 What can you do today?
- 14. NASLOV POGLAVJA 14 360 Video No scale in VR
- 15. NASLOV POGLAVJA 15 Don’t confuse people Don’t bore people
Editor's Notes
- What the fuck is this guy talking about – there are plenty of screens here. One behind him, and each of us has one in our pockets.
- ODG R9 – Sony patent contact lens
- Voice control, intent signaling, prediction. Korea reference
- Story about NY times commissioning editor.
- Not spatial (pottery and architecture is also spatial) – not a unique enough differentiator Not immersive (a good book is immersive)
- Anything is a screen – content is not just content – it becomes an experience.
- No need to fear - you already know what this is – because this is real life. You know what it feels like, smells like, tastes like. What hurts, what makes you smile. And all of this is coming – but it’s not here yet.
- Even if you accept this is the future – how do you prepare yourself and your organization for it? Playstation VR – Samsung VR, Daydream
- The panacea we’re all searching for
- 360 video has scale/engagement/retention/emotion
- Just because you have 360 degrees doesn’t mean you have to use it. VR is not an easter egg hunt
- Even if you accept this is the future – how do you prepare your organization for it?