SlideShare a Scribd company logo
9Instagram
Businesses
tips for
Oct.‘10
<100
1
10 80
130
Dec.‘10 2011 2012 2013
Is one of the
fastest
Instagram
growing
social networks.
mil
milmilmil
130million
Gaining
in two years.users
Photos are uploaded
Instantlyvia mobile devices
## #hashtags,
with
 the
 ability
 to
 add
geotags,
“captions.
Other users can then
view those photos
and share, like, or
comment!
45 millionphotos uploaded a day,
With over
Instagram represents a
powerful network!
So how can you
tap intothis visual community?
story
1. Tell a
The genesis of your business
is a great place to start.
Reinforce your brand
by posting
relevant
photos.
Use this avenue to expose a more
intimateside.(to your company of course)
Showing
employees
and their
workplace
puts a...
face,and...
place,behind the name.
fresh
variedand
2. Keep content
The same images get
BORING!
Keep a general theme,
while still including
variation.
The occasional
random
post is also welcome.
quality
original,
3. Post
photos
this guy
It
 may
 be
 okay
 for
 
to
 post
 grainy
 photos,
company.But
 you
 are
 a
Be criticalabout what you post.
lighting
Like a seasoned photographer,
takes
compositioninto account.
and
about
selling
4. Instagram is
not
conversation.
community
Instagram is a
Sell your company’s
communitynot your products!
popularity
5. Use existing
networks to draw
Make it known
you are
activeon Instagram
via your blog,
Facebook,
Tumblr, etc.
Share photos
to other networks to
popularize your Instagram.
Having the same
user name across
networks makes it
easier for followers
to
find you.
follow
6. Connect with
and
Observewhat other
companies do well
and emulate what
works for you.
Don’t be afraid to
comment or like
Their followers will see
how active you are.
their posts.
hastags
7. Utilize
exposure.
hashtags to gain
Use trending
#
popular
The more
the tag,
The more views  likesyour post will receive.
brand specific
In addition, create
hashtags...
tag youin posts.
So users can...
UGC
8. Emphasize
(User Generated Content)
contests
Use
to generate positive UGC.
#CaptureEuphoria
Like Ben
and Jerry’s
contest.

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