Social Media Breakfast North Shore is led by Ari Herzog and brings together entrepreneurs, marketers, and web geeks for a morning of professional development and sharing of social media ideas and insights. Our 7th breakfast occurs at Cygnet Confections in Peabody and features a presentation by Julia Campbell, President of J Campbell Social Marketing. SMBNS 7: Pinterest, Instagram, and Creating a Visual Online Brand, Tuesday, May 28, 2013 @ 8 a.m., Cygnet Confections, 139 Lynnfield Street, Suite 101, Newhall Crossing, Peabody
Online marketing is visual. If you are not telling your story to your customers in a visual way, you may be ignored or left behind. Julia will discuss the benefits of using Instagram and Pinterest for your business and the ways these two visual social media platforms can help you connect with existing customers and get in front of new ones.
Anyone who takes pictures of our event at the bakery and shares them across social networking channels may be eligible for a special discount! Our hashtag for this event is #smbns.
Social Media? What it is, how to use it, how to grow your business with it.Robert Clarke
A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
Instagram Irritations and Instagram IinsightsJenn Herman
Here are a roundup of my favorite Instagram Insights and my biggest Instagram Irritations. All in an easy to digest and appealing format. Now you can be even better at Instagram and be a master of Instagram etiquette.
Social Media? What it is, how to use it, how to grow your business with it.Robert Clarke
A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
Instagram Irritations and Instagram IinsightsJenn Herman
Here are a roundup of my favorite Instagram Insights and my biggest Instagram Irritations. All in an easy to digest and appealing format. Now you can be even better at Instagram and be a master of Instagram etiquette.
Instagram Guide - How To Get Instagram TrafficIlya Bilbao
Table of Contents
Table of Contents ................................................. 3
Introduction........................................................... 5
Why Instagram? ................................................... 6
What’s Your Purpose? ......................................... 7
Taking Better Photos & Videos ............................ 8
Gaining Followers ............................................... 10
Getting Traffic....................................................... 12
Services ............................................................... 14
Conclusion............................................................ 16
Resources ............................................................ 17
You may ask this:
1 how much traffic can you get from instagram
2 how much traffic does instagram get
3 how to check instagram traffic
4 how to check your instagram traffic
5 how to create instagram traffic
6 how to drive instagram traffic
7 how to get instagram traffic
8 how to get more instagram traffic
9 how to increase instagram traffic
10 how to measure instagram traffic
11 how to track instagram traffic
12 how to track instagram traffic in google analytics
13 what day has the most traffic on instagram
14 what is instagram traffic
15 what time is the most traffic on instagram
16 when is instagram traffic the highest
63+ Ways To Promote One Blog And Reach Your Ideal AudienceMikyla Gilbert
If you struggle with creating and distributing content, this presentation I recently gave at Big Digital - Australia's premier digital marketing conference, will make your year!
It's about working smarter, not harder.
Discover how you can amplify your amazing content across the digital and social channels and reach your ideal audience, drive valuable traffic to your website and gain new customers.
What is your passion? Find your niche and go out there and show yourself. Choose the right online channels that fit you and the ones you want to share with. This presentation is full of inspiring examples and the steps for blogging and how to's on social media channels like Twitter, Instagram, Pinterest, LinkedIn, Facebook, Google+ and Youtube.
Pinbusters: A Guide To Optimizing Your Pins By Matt SitalaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Power Marketing With Pinterest. PRESENTATION: Pinbusters: A Guide To Optimizing Your Pins - Given by Matt Sitala, @matt_sitala - Avalaunch Media, President. #SocialPro #15B
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
Instagram marketing - what to do with 1m followers and how to get themKirsten Jassies justK
Learn more about Instagram Marketing with tips, tricks and a lot of good examples. I created this presentation for congres Facebook marketing 2014 in Utrecht, the Netherlands
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: My Top 10 Social Media Tools For Instagram, Pinterest and More - Given by Devon Gardner, @msdevonvictoria - Devon Victoria Communications, Founder. #SocialPro #15A
Pinterest: 9 Ways to Drive Traffic to Your BlogWishpond
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Read more at: blog.wishpond.com
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
Learn 7 things to always do, 5 things to never do, and 6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest from experts who do it everyday.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social media
Jeannine Crooks, Account Manager, Affiliate Window (Twitter @Jeannine_Crooks) (Moderator)
Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @Jenmyersward)
Shannon Vogel, Owner, The Be-Scene (Twitter @thebescene)
Social Content, Social Promotion
It's more than just kittens. Social media is a tool with many uses. Let's take a look at a few:
Finding your people:
Online networking is a very powerful, but underrated use of social media. Twitter is a fantastic research tool. And content is a means to get their attention. We're going to show you how to find and connect with any audience.
Content Curation:
The pros don't do all the work themselves. They get others to help out. Social media is a way to connect with the people who can help you finish that piece. Who doesn't like to be interviewed?
Content Promotion:
There's an audience for every post. You just need to find them. We're going to show you how to find the audience for any piece of content and some time-saving tricks to getting it in front of the right people.
This is the transcript of the Twitter backchannel that was happening during my presentation on University Web Strategy in the Reputation Age. The complete archive of tweets related to #ReputationAge can be found here: http://wthashtag.com/Reputationage
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Instagram Guide - How To Get Instagram TrafficIlya Bilbao
Table of Contents
Table of Contents ................................................. 3
Introduction........................................................... 5
Why Instagram? ................................................... 6
What’s Your Purpose? ......................................... 7
Taking Better Photos & Videos ............................ 8
Gaining Followers ............................................... 10
Getting Traffic....................................................... 12
Services ............................................................... 14
Conclusion............................................................ 16
Resources ............................................................ 17
You may ask this:
1 how much traffic can you get from instagram
2 how much traffic does instagram get
3 how to check instagram traffic
4 how to check your instagram traffic
5 how to create instagram traffic
6 how to drive instagram traffic
7 how to get instagram traffic
8 how to get more instagram traffic
9 how to increase instagram traffic
10 how to measure instagram traffic
11 how to track instagram traffic
12 how to track instagram traffic in google analytics
13 what day has the most traffic on instagram
14 what is instagram traffic
15 what time is the most traffic on instagram
16 when is instagram traffic the highest
63+ Ways To Promote One Blog And Reach Your Ideal AudienceMikyla Gilbert
If you struggle with creating and distributing content, this presentation I recently gave at Big Digital - Australia's premier digital marketing conference, will make your year!
It's about working smarter, not harder.
Discover how you can amplify your amazing content across the digital and social channels and reach your ideal audience, drive valuable traffic to your website and gain new customers.
What is your passion? Find your niche and go out there and show yourself. Choose the right online channels that fit you and the ones you want to share with. This presentation is full of inspiring examples and the steps for blogging and how to's on social media channels like Twitter, Instagram, Pinterest, LinkedIn, Facebook, Google+ and Youtube.
Pinbusters: A Guide To Optimizing Your Pins By Matt SitalaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Power Marketing With Pinterest. PRESENTATION: Pinbusters: A Guide To Optimizing Your Pins - Given by Matt Sitala, @matt_sitala - Avalaunch Media, President. #SocialPro #15B
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
Instagram marketing - what to do with 1m followers and how to get themKirsten Jassies justK
Learn more about Instagram Marketing with tips, tricks and a lot of good examples. I created this presentation for congres Facebook marketing 2014 in Utrecht, the Netherlands
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: My Top 10 Social Media Tools For Instagram, Pinterest and More - Given by Devon Gardner, @msdevonvictoria - Devon Victoria Communications, Founder. #SocialPro #15A
Pinterest: 9 Ways to Drive Traffic to Your BlogWishpond
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Read more at: blog.wishpond.com
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
Learn 7 things to always do, 5 things to never do, and 6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest from experts who do it everyday.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social media
Jeannine Crooks, Account Manager, Affiliate Window (Twitter @Jeannine_Crooks) (Moderator)
Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @Jenmyersward)
Shannon Vogel, Owner, The Be-Scene (Twitter @thebescene)
Social Content, Social Promotion
It's more than just kittens. Social media is a tool with many uses. Let's take a look at a few:
Finding your people:
Online networking is a very powerful, but underrated use of social media. Twitter is a fantastic research tool. And content is a means to get their attention. We're going to show you how to find and connect with any audience.
Content Curation:
The pros don't do all the work themselves. They get others to help out. Social media is a way to connect with the people who can help you finish that piece. Who doesn't like to be interviewed?
Content Promotion:
There's an audience for every post. You just need to find them. We're going to show you how to find the audience for any piece of content and some time-saving tricks to getting it in front of the right people.
This is the transcript of the Twitter backchannel that was happening during my presentation on University Web Strategy in the Reputation Age. The complete archive of tweets related to #ReputationAge can be found here: http://wthashtag.com/Reputationage
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
This presentation explains all the hacks related to Instagram marketing including history and important Instagram marketing tools 2019. Instagram boasts over 1 billion active users, 500 million of whom use Stories every day to quickly update their followers. Now businesses have adopted Instagram as one of their main revenue-generating tools. Today Instagram has over 2 million advertisers and 25 million business profiles!
Instagram marketing can be especially powerful if you're in a visual or creative industry, such as the restaurant business or craft marketing.
According to Instagram, 60% of people say they discover new products on the platform, and 20% of users visit a business profile every single day. Plus, 33% of the most popular Instagram Stories are shared by businesses like yours.
SalonCentric Social Media Marketing Campaign Project MandyGutierrez1
YouTube Video Links :
https://youtu.be/M90MRCWUkxQ &
https://youtu.be/7aP8PDwFRkI
This presentation was created as an assignment for my Full Sail University Social Media class.
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
Like many visual social platforms there are many skeptics who don't see the real value behind Instagram as a marketing tool. While it won't work for every business, there are certainly many that it will work for and that's why you're going to love this presentation.
With an astounding 1.49 billion monthly active users, Facebook continues to be the dominate social media platform. In fact, 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily!
There is no doubt that Facebook provides a fantastic opportunity for associations to connect and engage with their members. But, with the rules constantly changing, it can be difficult to keep those members engaged and capitalize on the power of the social media giant.
During this webinar, digital marketing strategist and social media expert Julia Campbell will show you 20 ways to supercharge your Facebook marketing efforts.
Delivering your content in a creative way is key to your success in social media. Using video and storytelling are proven ways to get your customer's attention. But,
How do you tell stories in a digital medium?
How can you use videos, photos and more tools to make your story more effective?
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
How Nonprofits Can Adapt Their Storytelling in the Time of Social DistancingJulia Campbell
Sign up at www.StorytellingThatSticks.com
In this free online training designed for nonprofits, you will learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks.
In this webinar, you will learn:
How to set up the Donate Button on your website
How to customize your online donation page to drive more donations
Ways to grow your supporter base
How to follow-up with new donors after they make their first gift
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
Coronavirus and Nonprofits: How to Communicate in a Time of CrisisJulia Campbell
Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses
Key Takeaways from this free webinar:
How to communicate with your donors and supporters during this time of crisis;
How to adapt your social media content and your email communications;
How to communicate about cancelled and postponed events; and
Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.
Nonprofit Social Media Strategy In the Time of CoronavirusJulia Campbell
How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19?
Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Neuro-symbolic is not enough, we need neuro-*semantic*
Pinterest, Instagram, and Creating a Visual Online Brand
1. Julia Campbell
President/CEO of J Campbell Social Marketing
http://www.jcsocialmarketing.com
Social Media Breakfast North Shore
May 28, 2013
@JuliaCSocial #SMBNS @CygnetConfectio
2. Takeaways From Today
3 reasons why your business needs to explore
using Pinterest & Instagram
Getting started on Pinterest & Instagram
10 tips for effectively using Pinterest &
Instagram
Best practices and concrete examples from
businesses who are succeeding with Pinterest &
Instagram
Resources for more information
@JuliaCSocial #SMBNS @CygnetConfectio
3. It’s All About The Visual
On Facebook, videos are shared 12X
more than links and text posts combined.
On Facebook, photos are liked 2X
more than text updates.
36% of all shared links on Twitter are
photos.
42% of all Tumblr posts are photos.
On YouTube, 100 million users are
taking a social action on videos every
week.
Photo and video posts on Pinterest
are referring more traffic than
Twitter, StumbleUpon, LinkedIn, and
Google+.
Source: http://blog.hubspot.com/blog/tabid/6307/bid/33513/Visual-
Content-Trumps-Text-in-Driving-Social-Media-Engagement-
INFOGRAPHIC.aspx
@JuliaCSocial #SMBNS @CygnetConfectio
4. 3 Reasons To Listen
1) Popularity and growth.
Pinterest has almost caught up with Twitter in terms
of adult U.S. Internet users (15% compared to
Twitter’s 16%).
Pinterest has more than 25 million monthly
unique visitors.
Instagram has 100 million monthly active users.
40 million photos are posted per day.
There are 8,500 likes per second on Instagram.
All statistics taken from the Pew Internet & American Life Project (PewInternet.org)
@JuliaCSocial #SMBNS @CygnetConfectio
5. 3 Reasons To Listen
2) Different culture. No advertisements (yet).
Pinterest is aspirational, not of-the-moment.
It is also transactional, not relational like
Facebook, Twitter.
Instagram culture is
different - people are
leaving Facebook and
Twitter for the
simple and streamlined
nature.
@JuliaCSocial #SMBNS @CygnetConfectio
6. 3 Reasons To Listen
3) Pins and photos last longer.
Pinterest pins and Instagram photos have a shelf
life of over one week!
Life of a tweet is 5-25 minutes; 80 minutes for a
Facebook post.
People pin photos on Pinterest to share with
friends, to collect and to save for later.
Instagram users review old photos and look at
the profile of the person as a whole.
@JuliaCSocial #SMBNS @CygnetConfectio
7. What is Pinterest?
“Pinterest is a tool for collecting and organizing things you
love.”
People use it to make wish lists, plan trips, organize
events, start collections, interior decorating, plan projects
@JuliaCSocial #SMBNS @CygnetConfectio
8. What is Instagram?
“Instagram is a fun and quirky way to share your life with
friends through a series of pictures. Snap a photo with
your mobile phone, then choose a filter to transform the
image into a memory to keep around forever.”
@JuliaCSocial #SMBNS @CygnetConfectio
9. Why do marketers love them?
What we pin or photograph
reflects what we desire,
what moves us, who we
want to be.
Pinterest & Instagram are
visual storytelling for your
brand, rather than off-the-
cuff, in-the-moment
statements of what we are
thinking or where we are
hanging out.
@JuliaCSocial #SMBNS @CygnetConfectio
10. Getting Started - Pinterest
Pinterest Business Pages vs. Personal Profiles
New Pinterest TOS asks businesses to set up a Business
Page, if you are promoting any type of commercial
activity or selling anything.
You can convert your existing Personal Profile to a
Business Page. Must convert entire Profile; you can’t
convert individual boards.
You can create a new account at
business.pinterest.com
@JuliaCSocial #SMBNS @CygnetConfectio
11. Getting Started - Pinterest
Strategically fill out the About Us
section.
Use keywords, think of how people
would search for you and your
cause.
Verify your website.
Link to Facebook, Twitter – Go to
Settings, Social Networks.
NOTE: You cannot connect your
Pinterest account to a Facebook
Business Page. YET.
@JuliaCSocial #SMBNS @CygnetConfectio
12. Getting Started - Instagram
Using your smartphone, sign up for a free Instagram
account and choose a username that represents your
brand. (There is only one type of account.)
Add a profile photo, biography and link to your
website.
@JuliaCSocial #SMBNS @CygnetConfectio
13. 10 Tips for Success
1) On Pinterest, experiment with tall, infographic-
style graphics to get more engagement.
Taller images get more re-pins. (Dan Zarella, Likeable Media, 2013)
@JuliaCSocial #SMBNS @CygnetConfectio
14. 10 Tips for Success
2) Keep captions/descriptions to 100-200 characters.
Including text is helpful for search engines and for users
– it provides context.
Shorter on Instagram.
(Dan Zarella, Likeable
Media, 2013)
@JuliaCSocial #SMBNS @CygnetConfectio
15. 10 Tips for Success
3) Use hashtags!
Especially key on Instagram!
Posts that include hashtags have much higher
engagement than those that do not.
Type your #hashtag in the Caption field (example: #beach)
If you want to tag a photo you've already uploaded, just
include your #hashtag in the Comment section.
After you tag your photo with a hashtag, you'll be able to
tap on the hashtag to see a page that shows all photos users
have uploaded with that hashtag.
http://blog.instagram.com/post/17674993957/instagram-
tips-using-hashtags
@JuliaCSocial #SMBNS @CygnetConfectio
16. 10 Tips for Success
4) Use “top-performing”
hashtags.
Not clear if
#followforfollow leads to
high quality followers.
(Dan Zarella, Likeable Media, 2013)
@JuliaCSocial #SMBNS @CygnetConfectio
17. 10 Tips for Success
5) Experiment with making
images showing
something people can
aspire to, be, or create.
Most pinned words –
“love”, “favorite”, “home”
(Dan Zarella, Likeable Media, 2013)
@JuliaCSocial #SMBNS @CygnetConfectio
18. 10 Tips for Success
6) Do not just re-pin other people’s stuff!
80% of people on Pinterest are just re-pinning!
To get results for your business, you must focus on
original content that links back to your website.
To get ROI from Pinterest:
Link back to your website or blog
Link to your email opt-in page
Link to your product page
Link to your YouTube channel
@JuliaCSocial #SMBNS @CygnetConfectio
19. 10 Tips for Success
7) Pin and post images with text
overlay.
Inspiring quotes Use your images
and inlay text over them.
Make sure they link directly to
your blog posts or website!!
Use PicMonkey
(www.pickmonkey.c0m) to easily
edit photos.
Use Quozio (www.quozio.com)
to make quotes or text to go with
a blog post
@JuliaCSocial #SMBNS @CygnetConfectio
20. 10 Tips for Success
8) Hold contests to increase engagement.
Sony example – Fans were instructed to follow them
on Instagram, post pictures of anything that
represents “love” with the hashtag #sonylove (so they
could easily find the photos).
One person at random was chosen
every day to win a $50 Sony Store
gift card.
#Pinittowinit contests on Pinterest
@JuliaCSocial #SMBNS @CygnetConfectio
21. 10 Tips for Success
9) Show that you are human.
Do not just take photos of your
marketing materials.
Do not just post about your
products.
Do not just pin your products.
Get creative!!
The best photo streams are full of
interesting content.
http://pinterest.com/
sammysosamr609/
@JuliaCSocial #SMBNS @CygnetConfectio
22. 10 Tips for Success
10) Always follow the Social Media Rules – it’s not
about you, it’s about your customers.
The best brands using social media have learned what’s
true of success on any social network:
It’s about being interesting, not about pushing products.
Get past the inherent inclination to SELL!
“What are they interested in?” NOT “What do I want to
sell to them?”
Chances are, they like you, but they are interested in
more than just your products!
@JuliaCSocial #SMBNS @CygnetConfectio
23. Rogue Ales
Instagram - http://instagram.com/rogueales
Craft brewery based in Newport, OR
10,913 Instagram followers
They show off their beer selection, feature their
customers, show behind-the-scenes photos of how
they make their ales
@JuliaCSocial #SMBNS @CygnetConfectio
24. Oliver Winery
Instagram - http://instagram.com/oliverwinery
Based in Bloomingtin, Indiana
643 Instagram followers
They take followers
through the bottling
process
Collage apps like
PicStitch or PhotoGrid
@JuliaCSocial #SMBNS @CygnetConfectio
25. Plum Consignment
Plum Consignment -
http://instagram.com/plumconsignment
http://www.pinterest.com/plumbeverly
Beverly, MA consignment boutique
They always use the same filter for consistency.
They are engaging; you know there is a human
behind the account.
Pam is always posting new, fresh stuff.
@JuliaCSocial #SMBNS @CygnetConfectio
26. My Wish List
Atomic Café
Half-Baked Café
Babe Boutique
Casa de Moda
Winfrey’s Fudge & Chocolates
Cygnet Confections
@JuliaCSocial #SMBNS @CygnetConfectio
27. Pro Tips - Pinterest
Find out who’s pinning your stuff!
www.pinterest.com/YOURURLHERE.com
www.pinterest.com/source/jcsocialmarketing.com
Go to www.woobox.com/pinterest to set up a
Pinterest tab and put it on your Facebook Page!
Analytics and Scheduling – check out:
Pinster – www.pinster.me
Reachli (formerly Pinerly) – www.reachli.com
Pingraphy – www.pingraphy.com
@JuliaCSocial #SMBNS @CygnetConfectio
28. Pro Tips - Instagram
SumAll - https://sumall.com/
Nitrogram - http://nitrogr.am/
Analytics – check out:
Statigram – http://statigr.am/
Put a tab on Facebook
Look at metrics
Host an Instagram contest
Can integrate with Hootsuite and other dashboards
@JuliaCSocial #SMBNS @CygnetConfectio
29. What Should I Pin?
A list of 102 Things to Pin
on Pinterest is at:
http://jcsocialmarketing.
com/2012/08/102-things-
to-pin-on-pinterest/
@JuliaCSocial #SMBNS @CygnetConfectio
30. Resources
Pinterest Insider - http://www.pinterestinsider.com/
Mashable – http://www.mashable.com
Social Media Examiner –
http://www.socialmediaexaminer.com
Sue Zimmerman - http://www.suebzimmerman.com/
@JuliaCSocial #SMBNS @CygnetConfectio
31. Questions? Feedback?
Tweet questions (@JuliaCSocial) or post them on my
Facebook Wall:
http://www.facebook.com/jcsocialmarketing
https://www.facebook.com/groups/smbnorthshore
http://smbnorthshore.org/
@JuliaCSocial #SMBNS @CygnetConfectio