Instagram has attracted a huge number of users and brands are looking to see how to leverage this platform to engage with their consumers. This is my POV, with a lot help from references I found online. I also have added information from measurement and analytics perspective.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
In this presentation, Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals the power of Instagram Marketing for small businesses. With over 300 million active users, this is one social media giant you can't afford to ignore! Learn tips, tricks and tools for using Instagram for business, including engaging content ideas, Instagram contests, scheduling tools and more.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. In this webinar you’re hear how brands such as The Coffee Bean & Tea Leaf, The Chive, JCPenney, and Disneyland Resort are utilizing this platform to connect with their customers in an authentic and relevant way.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
In this presentation, Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals the power of Instagram Marketing for small businesses. With over 300 million active users, this is one social media giant you can't afford to ignore! Learn tips, tricks and tools for using Instagram for business, including engaging content ideas, Instagram contests, scheduling tools and more.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. In this webinar you’re hear how brands such as The Coffee Bean & Tea Leaf, The Chive, JCPenney, and Disneyland Resort are utilizing this platform to connect with their customers in an authentic and relevant way.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
This presentation is an overview of the possibilities of what a business can accomplish with Instagram. The presentation is part of the Third Tech Tuesday training for the Castle Rock Chamber of Commerce, it was also presented to the Parker Chamber of Commerce. http://reachyourpotential.guru/
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan WasselSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In her BlogWell Chicago case study presentation, "Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy," Susan Wassel talks about how tight budgets shouldn’t deter you from getting in the social media game. In fact, social media can be more important - and cost effective - than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
How Businesses Can Use Instagram - Social Media Day San DiegoJenn Herman
As a presentation to businesses owners at Social Media Day San Diego, here is why Instagram is important, how to format your Instagram profile, what to share on Instagram, and how to use Instagram successfully.
Lets face it. We like to take pictures of everything nowadays. How do you successfully use Instagram as a business to gain more followers, likes, and shares on Social Media? Here are 9 quick tips that will increase your Insta followers!
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Recommendation for successful “the saem” facebook pageFloria Hong
This file was written in Oct, 17, 2013. The subject of this file is how to manage Korean cosmetic brand "The Saem" 's facebook page effectively. It includes analysis of the Saem, and competitors - Innisfree, and Petitzel.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
It's Not Just Social. It's Marketing. Going beyond LIKES to create real meas...CWI Ventures
CWI Presentation developed for Young Entrepreneurs in the @startupchile accelerator program in Santiago. March 14, 2014. Includes CWI client case studies, workshop excerpts and resource links. (Video elements removed)
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This issue of Eye On focuses on Instagram. If you're not familiar with Instagram it is a popular mobile app that is all about social photo sharing. Since launch in 2010, Instagram has grown to over 100 million users. Check out Eye On: Instagram to learn more about user behaviors and how brands can leverage this platform.
This presentation is an overview of the possibilities of what a business can accomplish with Instagram. The presentation is part of the Third Tech Tuesday training for the Castle Rock Chamber of Commerce, it was also presented to the Parker Chamber of Commerce. http://reachyourpotential.guru/
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan WasselSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In her BlogWell Chicago case study presentation, "Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy," Susan Wassel talks about how tight budgets shouldn’t deter you from getting in the social media game. In fact, social media can be more important - and cost effective - than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
How Businesses Can Use Instagram - Social Media Day San DiegoJenn Herman
As a presentation to businesses owners at Social Media Day San Diego, here is why Instagram is important, how to format your Instagram profile, what to share on Instagram, and how to use Instagram successfully.
Lets face it. We like to take pictures of everything nowadays. How do you successfully use Instagram as a business to gain more followers, likes, and shares on Social Media? Here are 9 quick tips that will increase your Insta followers!
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Recommendation for successful “the saem” facebook pageFloria Hong
This file was written in Oct, 17, 2013. The subject of this file is how to manage Korean cosmetic brand "The Saem" 's facebook page effectively. It includes analysis of the Saem, and competitors - Innisfree, and Petitzel.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
It's Not Just Social. It's Marketing. Going beyond LIKES to create real meas...CWI Ventures
CWI Presentation developed for Young Entrepreneurs in the @startupchile accelerator program in Santiago. March 14, 2014. Includes CWI client case studies, workshop excerpts and resource links. (Video elements removed)
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This issue of Eye On focuses on Instagram. If you're not familiar with Instagram it is a popular mobile app that is all about social photo sharing. Since launch in 2010, Instagram has grown to over 100 million users. Check out Eye On: Instagram to learn more about user behaviors and how brands can leverage this platform.
Looking to find out more about the iPhone application instagram? Here's a great presentation that walks you through step-by-step on what the applications abilities are and where it might be going.
Effective use of Instagram for BusinessDemand Metric
This How-To Guide will outline how to effectively use Instagram for your business, the benefits it can provide, followed by an action plan on how to get started with this fast growing social networking tool. Learn more @ http://www.demandmetric.com/content/effective-use-instagram-business
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Make Use of Instagram for Profitable Ecommerce MarketingElla Smith
Instagram is essentially a long range informal communication administration which can be utilized for offering photographs and features on diverse social stages like Twitter, Flickr, Facebook and Tumblr.
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. Contents
Instagram Overview
How Instagram Works
Instagram Strategy for Brands
Brands on Instagram
How Brands are Engaging on Instagram
Instagram Contest Examples
Leveraging Instagram API
Measurement and Analytics Tool for Instagram
Appendix
3. What Is Instagram
Instagram is a free photo-sharing program and social
network that was launched in October 2010
Users can upload or take photos, apply a digital filter
to it
Users can then share it with other Instagram users
they are connected to on the social network as well
as on other social networking services (Twitter,
Facebook, Foursquare, Tumblr)
5. Photo-Sharing Apps Among Fastest
Growing App Categories
This growth is reflective of the popularity of photo
sharing apps among social media users
6. Instagram’s Daily Active Users Eclipses That
Of Pinterest’s
Instagram has 11MM
Daily Active Users
A number significantly
higher than Pinterest’s
Daily Active Users
7. Who Is Using Instagram
Most Instagram users are between the ages 18-29
but Gen Xers closely follow
8. Instagram Is About Visual Content
Content Discovery
Users can find new content by searching for users and
hashtags
Content Creation
Instagram’s unique filters allow users to create interesting
content
Content Curation
Users can like, share via social networks and comment
on photos by other users
9. How Does Instagram Work
Once a user has Instagram allows Users can also Photos posted Photos that
installed the users to find search by by a user appear appear in a
app, he create a friends from username or in their followers’ user’s stream or
profile and other social hashtag in the streams photos from the
include a bio and network to follow Explore tab Explore tab can
a website URL be shared on
Twitter
11. Filters
Instagram has seventeen
filters users can choose
from to create unique
photos
Filters remain the single
most interesting feature
that engage users
12. Explore
This tab features the most
popular photos on Instagram
Popularity is based on the
number of likes and comments
Users can also search for a
specific user by the username
or for hashtags
Brands must strive to post
unique photos that are likely to
be featured on the Explore tab
Brands must create easily
searchable usernames
13. Hashtags
Brands can leverage hahstags
to enable users to discover and
share photos
Hashtags can also serve to
drive awareness of the brand
E.g. Nike adapted the tagline
Make It Count as a hashtag
#counts
Also, when users share the
photo on Twitter with the
hashtag it helps build
awareness on that channel
14. Track Popular Hashtags To Participate In
Conversations
Users and brands alike can track popular hashtags
by using services such as Web.stagram.com
Web.stragram.com tracks trending/hot topics by
hashtags
Using these hashtags help get in front of users who
maybe searching for content
Brands can also use these hashtags to participate in
conversations resonating with users
15. Photo Map
Photo Map feature allows
brands and users to geo-tag
their photos with locations
Brands can use this feature to
add location to the photos and
give followers a sense of
intimacy
For example, sharing behind-
the-scenes photos of a brand’s
retail or manufacturing location
gives consumers a front row
access
16. Instagram Web Profiles
Instagram recently rolled
out web profiles
Users' web profiles
resemble Facebook's
Timeline template with a
selection of recent
images tiled above the
profile photo
Viewers can follow
users, comment and like
images as they do on
the mobile app
17. Is Instagram Right For Brands
Search for photos that maybe tagged with the brand
name
If users are already sharing content with the brand name
it could signal an opportunity
If competitors are using the platform it could mean a
missed opportunity if the brand is not there
Consider resources required to create visuals
Instagram is about storytelling, and compelling photos are
integral
Instagram also requires brands post regularly throughout
the day and engaging with followers and users
18. Major Brands Are Quickly Adopting The
Platform
40% of top 100 interbrands have a presence on
Instagram
19. Top 10 Brands By Follower Count
Brands Followers
MTV 1,020,932
Starbucks 912,959
Burberry 576,368
Nike 608,244
Gucci 241,601
General Electric 136,837
Audi 187,753
Tiffany& Co 238,269
Hermes 86,730
McDonalds 40,000
20. Some Brands That Are Doing It Right
Starbucks –
for its seasonally relevant content that centers around the
product but does not feel forced
Burberry –
for its stunning images of London, runway, red carpet
celebrities and behind-the-scenes of shows and photo
shoots
Sharpie –
for its sense of humor and images of drawings using
Sharpie pens
22. Burberry
Hashtag Burberry, BurberryWeather, LFW
Images of city of London, Fashion shows, Cultural Events (e.g.
Live Bands)
23. Sharpie
Leverages popular hashtags (#twinning, #nobeardday) and
branded hashtags (#Sharpie) to create funny captions to
accompany Instagram photos of the custom images
Posts everyday, except on weekends
24. Instagram Strategy For Brands
• Cross-promote on other
social channels
• Hold Instagram contests
Build • Create a photo contest that
will encourage followers and
generate content
• Post photos that go beyond
product
• Leverage visuals to bring the
Engage brand voice to life
• Give followers access to
exclusive images to
encourage shares, likes and
comments
• Participate in
conversation with users
and followers
Sustain • Like/Share photos of users
the brand follows
• Comment and mention
users to alert them
26. Instagram Contests
General Electric created an Instagram contest to
identify an Instagramer who would photograph the
GE facilities
Sony Xperia invited consumers to create images
based on weekly themes decided by handpicked
influencers
Ford Fiesta leveraged Instagram contest to drive
awareness on the different car features
28. General Electric Instagrapher Contest
GE hosted a contest to find an official Instagrapher
who would Instagram GE’s aviation facility in Wales
GE wanted to showcase its work in the different
industries
Leveraging the Instagram community to create
photos that related to the four core areas helped GE
make its B2B products more consumer facing
29. How It Works
To enter users had to upload Instagram photos that related to
one of the following four categories
Moving, Curing, Powering, Building
Photos had to be hashtagged #GEInspiredMe
Submitted photos were also featured on a Facebook tab
Fans could then vote for their favorite photos
A team of judges selected a finalist who was flown to Wales to
Instagram the aviation facility
32. Sony Experia Photo Jam Overview
Inspired by celebrities, the company wants to see what kind of
creativity users can unleash through their Instagram photos
Participants can win Sony’s newest Xperia Ion smartphone or
a trip to see Maroon 5 live in concert
Sony has four different challenges, based on four celebrities
The Glamourai, also known as Kelly Framel, a fashion stylist
Professional photographer Theron Humphrey
Olympic gold medal softball pitcher Jennie Finch, and
American Indie rockers Freelance Whales
Contest duration: 4 weeks
33. How It Works
1
2
Step 1: User must LIKE in
order to register and/or
vote
Step 2: User must
Register to be eligible for
winning
Step 2: Registration Form
34. How It Works (cont’d)
Driving Participation
through Facebook posts
Individual photos can also
Select photos are featured
be shared on different
in the gallery to let users
social networks
vote
37. Ford Fiestagram
• Average Ford consumers were not aware of
innovative features of Fiesta
• Ford sought to bring attention to the
Situation Fiesta’s features among people in
fashion, style and tech circles, so that the
Fiesta would be top-of-mind when they
became ready to buy a new vehicle
• Ford leveraged the mobile photo-
sharing app Instagram to launch
Solution “Fiestagram,” a six-week contest in
which users throughout Europe could
submit photos and win prizes
38. Why Instagram
Mobile photography is on the rise, and the people in
Ford’s target demographic — trendsetting fashion,
style and tech mavens — are big users of Instagram
Instagram was the perfect platform to carry out a
multinational campaign in which people across
Europe, speaking a variety of languages, could
participate
39. Ford Fiestagram | How It Works
The Fiestagram campaign was hosted on
the global Ford Fiesta Facebook Page
A mobile-optimized HTML tab displayed
everything about the campaign
Each week, for the six weeks the contest
lasted, Ford announced a new hashtag
associated with one of the Fiesta’s high-tech
features, such as #entry, #music and
#hidden
Users could then submit photos on
Instagram, tagged with ―#Fiestagram‖ and
that week’s particular hashtag
The best photos were selected to be
featured in real-life galleries and digital
billboards
And Ford gave weekly prizes to those
submitting particularly striking images
The final prize was a Ford Fiesta
40. Results
More than 16,000 photos were submitted to the
Fiestagram contest
During the six-week campaign, Ford acquired more
than 120,000 new Facebook fans across Europe
Ford saw hundreds of thousands of visitors to the
campaign hub on Facebook each week
Many with particularly high dwell times, indicating that
they were interested in browsing through the galleries of
submissions
Importantly, Ford successfully attracted the attention
of its target demographic: fashion, style and
technology trendsetters
42. Leveraging Instagram API
Brands can also create unique user experiences on
their site with Instagram
E.g. Free People uses hashtaggedInstagram photos by
its customers on its site
Bergdorf Goodman created a microsite that displayed
hashtagged images of shoes on the map of New York City
43. Free People
Moderators at
The call to
Free People then
action on the The result:
handpick photos
Free People, the cards, encourag Photos of
to publish on the
fashion brand ed customers to fabulous jeans
website, turning
attached take a picture of circulating not
its consumers
individualized themselves in only on Free
into models and
hashtag cards to the jeans, post People’s feed,
engaging with
its jeans the photo on but their
its community in
Instagram, with followers’ too
a fun, impactful
the hashtag
way
44. Free People (cont’d)
At first, the product page looks
pretty typical—pretty model wearing
jeans
But when consumers scroll
down, they can see how real people
have worn and accessorized the
items
45. Bergdorf and Goodman
Bergdorf and Goodman invited customers to capture their
shoe obsession
To have their photos appear on the map of NYC on
B&G’smicrosite, customers had to hashtag the photos
#BGShoes
In addition to photos appearing on the map, there was a
chance they would be featured on the walls of the store
47. Measurement And Analytics
Simply
Nitrogr.am Statigram Web.stagram
Measured
Monitor brand account ✔ ✔ ✔ ✔
Track most used keywords in comments of the brand’s
✔ ✖ ✖ ✖
account
Track popular filter of photos published from brand’s ✔ ✔ ✖
✖
account
Track most popularhashtag used on brand’s photos ✔ ✖ ✔ ✖
Track top geo-locations ✔
✔ ✖ ✔ ✖
Identify Time of day for most engagement
Identify which social platform gets most engagement ✔ ✖
✖ ✖
when Instagram photos are shared
Influencer identification among brand followers ✔ ✔ ✔ ✖
✔ ✖
Number of likes, comments received ✔ ✔ (comments not (manual
aggregated) counting)
Follower/Following Count ✔ ✔ ✔ ✔
✔
Hosting photo galleries on site, blog and Facebook ✖ ✔ ✔
(only for blog)
HostingInstagram contests ✖ ✔ ✔ ✖
Moderation of photos before posting to gallery ✖ ✔ ✔ ✖
48. Measurement And Analytics (cont’d)
Simply
Nitrogr.am Statigram Web.stagram
Measured
Monitor competitors and hashtags ✖ ✔ ✔ ✔
Track likes and comments on competitors photos ✖ ✔ ✖ ✖
Identify popular filters used on Instagram on a given ✖ ✖ ✖ ✔
day
Identify popular hashtags on Instagram on any given
✖ ✖ ✖ ✔
day
Private Message follower/user ✖ ✖ ✔ ✖
Re-posting Instagram photos on other social networks ✖ ✖ ✔ ✔
50. Simply Measured
SimplyMeasured – allows brands to monitor their
Instagram activity
Keyword analysis – what keywords consumers tend to
use the most in their comments
Filters used: filters that get the most engagement
Time of day: time when posts receive higher engagement
Cross-platform: which social platform has more engaging
audience
Influencers: identifies key commenters on photos
No moderation capability or ability to track
competitors or other usernames and hashtags
51. Nitrogr.am
Nitrogr.am measures brand and competitors’
Instagram account
Nitrogr.am allows brands to track users and hashtags
Reports on metrics such as Likes and
Comments, Reach (only for hahstags) and Photos
Identifies influencers based on followers, likes and
comments
Brands can create photo galleries based on
hashtags that can be featured on website, Facebook
or blog
Provides moderation tool to only allow approved photos to
be published on brand properties
52. Statigram
Statigram also allows brands to monitor competitors and
hashtags
But only provides basic information such as total photos, followers
and following count
Images also are only sorted by recency of post and cannot be
changed
While it is limited in tracking competitors, Statigram provides
other insights related to brand account
Statigram also provides a platform to host contests, moderate
images, create photo galleries on the site and Facebook page
Statigram also allows brands to private message users who
are also on Statigram
53. Statigram (cont’d)
Engagement Metrics
Likes and comments received, by month or by week
Most liked photo, most recently engaged follower
Hashtag cloud
Time of Day
Filter usage
Awareness Metrics
Follower growth: monthly and overall
Daily follower gain and loss and who are the new and lost
followers
Follower/Following ratio
54. Web.stagram
Web.stagram also allows brands to monitor
competitors and hashtags
Brands can also search for the most popular hashtags to
make images more relevant to followers
Web.stagram also identifies popular filters based on the
most popular photos of the day
Brands can also identify influencers to engage with
55. Web.stagram (cont’d)
Like Statigram, Web.stagram has limited ability to
provide deep insights on competitors
Brands can create photo galleries only for blogs;
there is no moderation tool or the ability to host
contests
Web.stagram also allows brands to private message
other users also using the tool
Users can also repost photos from Web.stagram to
other social sites while retaining the original
Instagramer’s name