Selling UX with Daniel Szuc

Selling UX [email_address] @dszuc

Dan’s Assumptions ,[object Object],[object Object],[object Object]

“ Googley” www.google.com/intl/en/corporate/ux.html UX culture

UX culture http://www.google.com/corporate/tenthings.html

Persuasion Entertaining Connecting Familiar Examples Then UX

http://www.usnews.com/money/careers/articles/2009/08/28/americas-best-careers-2009.html User experience specialist

http://news.bbc.co.uk/2/hi/technology/8017178.stm

Bad News ,[object Object],[object Object],[object Object]

Organizations ,[object Object],[object Object]

Definitions of “Culture” ,[object Object],[object Object],[object Object],[object Object]

National Culture Organizational Culture Professional Culture Formal Processes Informal Processes Training Regional Culture Organizational Sub-cultures Organizational Sub-cultures Thank you Paul Sherman

Culture Thank you Paul Sherman ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

What do you think of this process?

UX Language is Ugly Thank you John Rhodes

Defensive Ego Forceful UX Justification

Frustrations ,[object Object],[object Object],[object Object]

I have the perfect process for you!

UCD framework ISO 13407 – describes the process in five stages

OR … IS IT MORE ABOUT APPROACH ?

Clear Communications Engineering Marketing Design Shared Language

What does it take organizationally to speak the same language ?

What does it take organizationally to design great experiences?

What it takes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What people do or say What people think or believe What people feel Who people are – care, connection, sensitivity Thank you Fit & Associates

Ripeness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bought into UX

Know your target ,[object Object],[object Object],[object Object],[object Object]

What Sells ,[object Object],[object Object],[object Object]

UX Sales Kit ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where or what do you want to be in 2,5,10 years time?

? ,[object Object],[object Object],[object Object],[object Object],[object Object]

http://apogeehk.com/archives/constant-cycle-of-self-improvement/ ,[object Object],[object Object],[object Object],[object Object]

UX Hong Kong 2011 www.uxhongkong.com Friday, 18 Feb 2011

Thank You [email_address] @dszuc

Selling UX with Daniel Szuc

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Selling UX with Daniel Szuc