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What actually matters when designing for mobile

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Kris Nygren's presentation at the Marketing Association's Brainy Breakfast 27.08.12

Published in: Technology, Design
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What actually matters when designing for mobile

  1. 1. What actuallymatters inmobileexperiencedesignKris NygrenCEO, Optimal Usability
  2. 2. “Usability”Context of useUser empathyBang for bucks
  3. 3. “Usability”Context of useUser empathyBang for bucks
  4. 4. 62% 76% 84%
  5. 5. 62% 76% 84%
  6. 6. 85
  7. 7. 85237
  8. 8. "The best thing a mobile interaction designer can do isobserve human behaviour“ Nick Finc, another UX guru
  9. 9. "The best thing a mobile interaction designer can do isobserve human behaviour“ Nick Finc, another UX guru
  10. 10. UsabilityContext of useUser empathyBang for bucks
  11. 11. Context
  12. 12. 49%
  13. 13. UsabilityContext of useUser empathyBang for bucks
  14. 14. Courtesy of Foraker Labs
  15. 15. Courtesy of Foraker Labs
  16. 16. Courtesy of Foraker Labs
  17. 17. Courtesy of Foraker Labs
  18. 18. Courtesy of Foraker Labs
  19. 19. UsabilityContext of useUser empathyBang for bucks
  20. 20. 70% 37% 1%http://www.guardian.co.uk/technology/2012/sep/07/apple-iphone-5-music-streaming
  21. 21. Pop QuizWhich mobile operating system was the global leader in mobileweb page views in January 2012?
  22. 22. c) 32%
  23. 23. 1.5 billion mobiles sold in 2011 2:1 “94% were not iPhones” mobiThinking
  24. 24. 44% = 2,000,000 56% Smartphone Nothttp://www.thinkwithgoogle.com/mobileplanet
  25. 25. = 800,000 = 630,000http://www.thinkwithgoogle.com/mobileplanet
  26. 26. = 800,000 = 470,000 = 160,000http://www.thinkwithgoogle.com/mobileplanet
  27. 27. Development cost per 1,000 people you will reach$700$600$500$400$300$200$100 $-
  28. 28. Development cost per 1,000 people you will reach$700 $625$600$500$400$300 $213$200 $125$100 $50 $-
  29. 29. Development cost per 1,000 people you will reach$700 $625$600$500$400$300 $213$200 $125$100 $50 $-
  30. 30. First, make sure you have a kick-ass mobile website
  31. 31. Get responsive… “App wrapper”
  32. 32. UsabilityContext of useUser empathyBang for bucks
  33. 33. “Usability”Context of useUser empathyBang for bucks
  34. 34. Good chat. Questions?Kris NygrenCEO, Optimal Usability@optimalNZ

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