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Architecting Information for the Mind: Introducing Emergent UX

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UX has become a vital component of mission-critical projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind. This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels. We describe how we go beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds), what deliverables we produce, and how to apply that concretely to UX design. Learn about the six minds, what it takes to seduce them, and how to add Emergent UX processes to your projects.

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Architecting Information for the Mind: Introducing Emergent UX

  1. 1. Vision / AttentionLanguage Memory / Semantics Emotion Wayfinding Problem Solving / Decision Making Architecting Information for the Mind: Introducing Emergent UX John Whalen, PhD CEO & UX Lead Brilliant Experience http://linkedin.com/in/johnwhalen @johnwhalen #EmergentUX @johnwhalen#WIAD
  2. 2. Brilliant Experience ‣ Boutique user experience consultancy ‣ Focused on the psychology of user experience #EmergentUX @brlexp#WIAD
  3. 3. Why User Experience?
  4. 4. Why User Experience? 350 18,000% 
 difference in sales!
  5. 5. Why keep innovating the user experience?
  6. 6. Why keep innovating the user experience?
  7. 7. What is User Experience?
  8. 8. What is User Experience? The look and feel?
  9. 9. What is User Experience? The interaction
 design?
  10. 10. NO UX doesn’t happen on a screen. #EmergentUX @brlexp#WIAD
  11. 11. User Experience happens here. In the brain. #EmergentUX @brlexp#WIAD
  12. 12. VisionLanguage SemanticsEmotion Wayfinding Decision Making UX is multi-dimensional and multi-sensory.
  13. 13. Emergent UX
  14. 14. The unspoken is often the most seductive.
 Emergent UX reveals the things people can’t tell you. #EmergentUX @brlexp#WIAD
  15. 15. Decision Making Emotion Vision / Attention Memory & Semantics Wayfinding
  16. 16. Vision / Attention ‣ Visual features drawing attention? ‣ Visual flow?
  17. 17. Way Finding
  18. 18. Memory & Semantics
  19. 19. Language
  20. 20. Emotion Desires • Strong loving family • Recognition • Time • Keep in control • Stable job • Work/life balance • Help with the day-to-day, here and now Fears • No time for me. • Pressure to fit everything in and give everything attention. • I’ve stopped talking to my husband. • Quiet desperation - What is left of me? Who am I? What do I want? • I’m not a success (mother, wife, self identity). • Never get to where I want with my career. • I’m losing ground. • Escapes through travel are what I live for.
  21. 21. Decision Making
  22. 22. Summary - 3 Points
  23. 23. UX is multidimensional. It happens in the brain. VisionLanguage Memory / Semantics Emotion Wayfinding Problem Solving / Decision Making
  24. 24. The unspoken is often the most seductive.
 Emergent UX reveals the things people can’t tell you. #EmergentUX @brlexp#WIAD
  25. 25. Design for the six minds.
  26. 26. Thank you! VisionLanguage SemanticsEmotion Wayfinding Decision Making #EmergentUX @johnwhalen slideshare.net/johnwhalen#WIADDC

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