The document discusses the core concepts of marketing including need, demand, products, services, value, and markets. It then examines five philosophies of marketing management: the production concept which focuses on efficiency and low costs; the product concept which emphasizes product quality; the marketing concept which analyzes customer needs; the selling concept which holds that businesses need to promote their products; and the societal concept which considers social impacts.

1. CORE CONCEPT OF MARKETING
AND MARKETING MANAGEMENT
PHILOSOPHIES

2. CORE CONCEPT OF MARKETING
Need
Demand
Want

3. CORE CONCEPT OF MARKETING
Product
and
Service

4. CORE CONCEPT OF MARKETING
Value
and
Satisfaction

5. CORE CONCEPT OF MARKETING
Market

6. MARKETING MANAGEMENT
PHILOSOPHIES
The Production Concept
The Product Concept
The Marketing Concept
The Selling Concept
The Societal Concept
1
2
3
4
5

7. MARKETING MANAGEMENT
PHILOSOPHIES
The Product Concept1
The product concept proposes that consumers will prefer
products that have better quality, performance and features as
opposed to a normal product.

8. MARKETING MANAGEMENT
PHILOSOPHIES
The Production Concept1
It holds that consumers will prefer products that are widely
available and inexpensive. Managers focusing on this concept
concentrate on achieving high production efficiency, low costs,
and mass distribution.

9. MARKETING MANAGEMENT
PHILOSOPHIES
The Marketing Concept1
The marketing concept is the philosophy that firms should
analyze the needs of their customers and then make decisions to
satisfy those needs, better than the competition.

10. MARKETING MANAGEMENT
PHILOSOPHIES
The Selling Concept1
The Selling Concept. This is another common business
orientation. It holds that consumers and businesses, if left alone,
will ordinarily not buy enough of the selling company's products.

11. MARKETING MANAGEMENT
PHILOSOPHIES
The Societal Concept1
The societal marketing is a marketing concept that holds that a
company should make marketing decisions by considering
consumers' wants, the company's requirements, and society's
long-term interests.

12. Thank you