The document discusses the characteristics of a selling concept, which focuses on selling products to meet the seller's needs rather than the customer's needs. It educates and attracts customers. Examples of selling-oriented companies provided include insurance, online shopping, and door-to-door selling. Amway is discussed as a direct selling company that has expanded to over 100 countries and employs over 3 million people across five product categories. Advantages include increased sales volume and market opportunities, while disadvantages are the time needed to train employees and the reliance on sellers for sales volume.

1. G R O U P 5
R O S E _ M I A _ E M I L Y _ K R I S
SELLING CONCEPT

2. CHARACTERISTICS
Goods are not bought but they have to be sold.
Focus on selling products
seller’s needs
educating and attracting the customers

3. CHARACTERISTICS
‘Selling what you have’
• Profitability through sales volume
• Short-term advantage and is not for long-term gains.

4. SELLING ORIENTED COMPANIES
• Insurance
• Online shopping
• Door-to-door selling

5. AMWAY
• Direct selling company
• Expanded to almost 100 countries in the world.
• Over 3 million people involved in Amway.

6. AMWAY

7. • Around 140 products in five categories:
• Home Care, Personal Care, Nutrition & Wellness
• Attitude & Artistry, Agricare – APSA80
• Insurance thur AMSURE – Max New York Life.

9. ADVANTAGES
• Increase sales volume
• Enhance the sale market
• More opportunities to approach customers
• Many products in many categories

10. DISADVANTAGES
• Take time to train the employees
approach customers
• Sales volume depends on the seller
• Do not bring long-term benefits