Marketing concept
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Marketing involves managing profitable customer relationships by attracting new and retaining current customers. It is defined as a social and managerial process where people satisfy their needs and wants through creating, offering, and exchanging products of value. Marketing has evolved from a production concept focused on factory and existing products to a marketing concept focused on customer needs, integrated marketing, and profits through customer satisfaction rather than sales volume alone. The core concepts of marketing center around products, markets, needs/wants/demands, value/cost/satisfaction, exchanges, and relationships. The societal marketing concept holds that a company's task is to determine target markets' needs and interests and satisfy them more effectively than competitors in a way that enhances consumer and soci
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Marketing-Management-Definition-Basic-Concepts-Part-II.pptx
Marketing-Management-Definition-Basic-Concepts-Part-II.pptx
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The apprentices act
The Apprentices Act of 1961 aims to regulate training arrangements in Indian industry to meet the increasing demand for skilled craftsmen. Key objectives include utilizing training facilities, ensuring apprentices receive training according to planned programs, and promoting and improving skills. The Act obligates employers to provide qualified training to apprentices and comply with apprenticeship contracts. Apprentices must attend classes, follow orders, and learn their trade diligently. Rights include stipends, health protections, leave, and compensation for accidents. Apprentices are trainees, not workers, though some labor laws apply. Disputes are first referred to Apprentice Advisors, and completing the Final Test qualifies apprentices without obligating employment offers.
Should school education be free for all
Education should primarily focus on passing skills to the next generation, not money. While free education could relieve student debt and create a more educated society to solve challenges, it may lead to abuse of resources and a decline in education's value if not implemented carefully. There are reasonable arguments on both sides of whether parents should pay for children's education or if it should be free.
Major channels used in the distribution of consumer
A distribution channel is the chain of businesses that move goods from manufacturers to consumers. It can include wholesalers, distributors, retailers, and more. There are different types of distribution channels like direct to consumer, dealer networks, and through value-added resellers. Major channels are direct distribution, where manufacturers sell directly to consumers through online sites or sales teams, and indirect distribution, where manufacturers sell through other businesses like wholesalers and retailers. Direct channels have lower costs but are more difficult to manage at scale, while indirect channels are simpler but manufacturers have less control.
Job evaluation
The document discusses job evaluation (JE), which is defined as analyzing and assessing jobs to determine their relative worth to establish a balanced wage structure. The objectives of JE include gathering job-related data, comparing duties and responsibilities across jobs, determining job hierarchies, and ensuring equal pay for equal work. Key factors considered in JE include volume of responsibilities, output, decision-making levels, and emerging company needs. The procedures involve HR analyzing job descriptions, classifying jobs, installing the JE program, and maintaining it. Common JE methods are ranking, classification, point factor, and market pricing, which differ in their internal vs. external focus.
Indian institute of science
Indian Institute of Science (IISc) is a public research and higher education institute located in Bangalore, India. It was established in 1909 with support from Jamsetji Tata and the Maharaja of Mysore. IISc has over 40 departments across six divisions and was ranked between 251-300 among world universities in 2018. IISc collaborates with various government organizations on research and works to impart world-class education through research publications and applying knowledge to industry and society.
Honesty is the best policy
The document discusses the importance of honesty versus profit-making in business. It argues that honesty should be prioritized over short-term profits because the truth will eventually be revealed, while profit-making alone cannot guarantee long-term sustainability. However, many companies prioritize profits over honesty due to competitive pressures, high stakeholder expectations, and a cultural emphasis on short-term gains. True sustainability requires balancing honesty, transparency, and ethical practices with financial performance.
Case study on Apollo tyres ltd
Apollo Tyres Ltd is India's 17th largest tyre manufacturer founded in 1976. Its vision is to become a significant global player and its mission is to provide customer delight and enhance stakeholder value. The company's corporate strategy focuses on maintaining a wide range of products and using R&D to meet global demand. Its marketing strategy aims to increase market share in India's passenger vehicle segment. Its human resources strategy emphasizes developing robust HR systems under Tapan Mitra to foster employee engagement, welfare, and integration.
Business model of Apollo hospitals
Apollo Hospitals was founded in 1983 in Chennai, India. It aims to provide high quality healthcare services that are affordable and accessible. Onkar Kanwar is the founder and chairman. The hospital targets the upper middle and wealthy classes with health insurance. It offers specialized medical facilities and uses business strategies like management information systems. Apollo prices its services premium but aims to offer greater value than competitors. The name Apollo was chosen to represent strength in reference to the Greek god of medicine and prophecy.
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Major channels used in the distribution of consumer
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
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Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Marketing concept
- 2. What is Marketing ? Marketing is managing profitable customer relationships with the goal of attracting new customers and to keep and grow current customers . 2 S IMPLE DE F INITIO N
- 3. FR Marketing Concept BY A M E R I C A N M A R K E T I N G A S S O C I AT I O N Marketing is a social & managerial process by which individuals & groups obtained what they need & want through creating, offering & exchanging products of value with others. Add a footer 3 M
- 4. FR 4 EVOLUTION OF MARKETING CONCEPT PRODUCTION CONCEPT PRODUCT COCEPT SELLING CONCPT MARKETING CONCEPT M
- 5. FR Marketing VS Selling Marketing Concept • Market • Customer needs • Integrated marketing • Profits through customer satisfaction Selling Concept • Factory • Existing products • Selling and promoting • Profits through sales volume Add a footer 5 M
- 6. FR Core Concept Of Marketing 6 PRODUCTS MARKET NEED,WANT, DEMANDS VALUE,COST, SATISFACCTION MARKETING & MARKETERS EXCHANGE,TRANSAC TION,RELATIONSHIP M
- 7. The Societal Marketing Concept The societal marketing concept holds that the organization’s task is to determine the needs, wants & interests of target markets & to deliver the desired satisfaction more effectively & efficiently than competitors in a way that preserves or enhances the consumer’s & society’s well being.