The document discusses key aspects of search engine optimization (SEO), including Google's 200+ ranking signals around relevancy and authority. It outlines what Google does not want like slowness, errors, duplication, bad code, and low quality content. The two pillars of SEO are described as publication and configuration. Various tips are provided around selecting keywords, using Google Trends and Keyword Planner tools, and optimizing elements like page titles, file names, alt tags and captions. Buyer personas and costs for an SEO campaign are briefly covered.

2. stewartmedia.com.au
Youtube.com/jimboot stewartmedia.com.au
https://www.facebook.com/melbourneseo/ @jimboot
#RetailGlobal

5. Google has over 200 ranking signals
Relevancy Authority

6. Relevancy
Query
User Intent

7. Authority
Age
ReputationBrand

8. What Google
Doesn't Want
stewartmedia.com.au
Slowness
Errors
Duplication
Bad Code
Low Quality
Content

9. What Google
Doesn't Want
stewartmedia.com.au
Slowness
Errors
Duplication
Bad Code
Low Quality
Content

10. Two Pillars of SEO
Publication
Configuration

11. Publication:
Keywords
FOUNDATION
NO JARGON
WHAT ARE YOURS?
stewartmedia.com.au

12. Publication:
Keywords
IF YOU WERE LOOKING FOR A
PRODUCT OR SERVICE LIKE
MINE, WHAT WOULD YOU
TYPE INTO GOOGLE?
stewartmedia.com.au

15. Select your Keywords
GOOGLE TRENDS
GOOGLE KEYWORD PLANNER TOOL
SEMRUSH
ASK YOUR FRIENDS & CUSTOMERS
WHAT DO YOU CURRENTLY RANK FOR?
stewartmedia.com.au

18. Google Search Console

19. Good SEO is
a Good
Document
PAGE TITLES
FILENAMES - IMAGES AND PAGES
ALT TAGS
CAPTIONS
stewartmedia.com.au

28. stewartmedia.com.au
#RetailGlobal
Structured Data

29. Buyer
PersonasNoah is in his mid to late 50s and most likely
will work for an ASX listed company. He is a
decision maker and holds a position of CEO,
CMO or GM. Although he is extremely time
poor, he is a performance driven individual and
will look for long term strategies to ensure the
success of his corporation. Noah travels
frequently for work and would conduct most of
his networking after hours. When he is not
focused on work or travelling he would be
juggling the balance of keeping fit (maybe
cycling/running or golf) and family life. His
children would attend private high schools and
they would holiday frequently at their holiday
home. He would reside in the more affluent
suburbs within 10km of CBD and is most likely
to own a prestige car.

30. stewartmedia.com.au
#RetailGlobal
Cost/Conversion SEO
SEO Spend $3k/month for
11 months =$33,000

31. stewartmedia.com.au
#RetailGlobal
Cost/Conversion SEO

32. stewartmedia.com.au
#RetailGlobal

33. stewartmedia.com.au
Youtube.com/jimboot stewartmedia.com.au
https://www.facebook.com/melbourneseo/ @jimboot
#RetailGlobal