This document discusses various techniques for taking SEO to the next level, including phrase research methodology, minimal effort/maximum return tactics, decision making frameworks, and experimentation. It provides tips on tracking search queries, saving long-tail traffic data, algorithm changes, and storing SEO data. Various link building, content rejuvenation, and social signal tactics are explored. Bonus materials include pro tips, alternative data sources, and recommended reading.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
History and evolution of search engine optimization (SE) a presentation published to increase awareness about SEO. This slide on SEO history and its evolution is useful for SEO beginners, SEO trainees, learners and junior SEO professionals
Designyourownblog.com External Links AuditJames Allen
Am external link (backlinks) audit for Design Your Own Blog, summarising the backlink presence of the website and outlining some of the more positive link work.
Answering questions on building or buying backlinks, indexing, optimizing landing pages, using content, search rankings, common mistakes, etc.
Originally published here: https://www.ergoseo.com/seo-faq.html
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
History and evolution of search engine optimization (SE) a presentation published to increase awareness about SEO. This slide on SEO history and its evolution is useful for SEO beginners, SEO trainees, learners and junior SEO professionals
Designyourownblog.com External Links AuditJames Allen
Am external link (backlinks) audit for Design Your Own Blog, summarising the backlink presence of the website and outlining some of the more positive link work.
Answering questions on building or buying backlinks, indexing, optimizing landing pages, using content, search rankings, common mistakes, etc.
Originally published here: https://www.ergoseo.com/seo-faq.html
Designyourownblog.com On-Site SEO AuidtJames Allen
This is an on-site SEO audit produced for Design Your Own Blog. It covers many SEO-related technical issues, including some URL / architectural problems with the site.
The web is rapidly evolving towards using more and more Single Page Applications / JavaScript driven websites and understanding the effects on SEO performance is key to be a successful technical SEO. Instead of depending on clients issues with SEO and debugging those, I used the 10 most popular JS frameworks myself and setup 10 websites. During the sessions I will share the expected and unexpected things that happened.
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...DeepCrawl
This talk aims to change mindsets from focusing on traditional speed metrics, to thinking about how users actually perceive page load and what their priorities are in order to have positive user experience, and what we can do as SEOs and marketers to optimise for those crucial aspects.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
Designyourownblog.com On-Site SEO AuidtJames Allen
This is an on-site SEO audit produced for Design Your Own Blog. It covers many SEO-related technical issues, including some URL / architectural problems with the site.
The web is rapidly evolving towards using more and more Single Page Applications / JavaScript driven websites and understanding the effects on SEO performance is key to be a successful technical SEO. Instead of depending on clients issues with SEO and debugging those, I used the 10 most popular JS frameworks myself and setup 10 websites. During the sessions I will share the expected and unexpected things that happened.
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...DeepCrawl
This talk aims to change mindsets from focusing on traditional speed metrics, to thinking about how users actually perceive page load and what their priorities are in order to have positive user experience, and what we can do as SEOs and marketers to optimise for those crucial aspects.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
Advance Off Page SEO Strategy Step by StepDurgesh Mishra
This document is very useful for Digital Marketer to understand Advance Off-Page SEO strategy step by step. It is made by Durgesh Mishra. He has 7+ years professional experience in Digital Marketing and Consulting.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
How to create seo report by seoruchi.comphp2ranjan
SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.
Rahul Garg- SEO Complete Project Report Free DownloadRahul Garg
Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search.
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
July 26 @ 6:00 pm - 8:00 pm
Britney MullerOur July Marquee speaker is Britney Muller, SEO & Content Architect at Moz. She is a Minnesota native who relocated to Colorado after graduating from the University of Minnesota and has been working in digital marketing since 2007. Britney now resides in Denver, CO where she began teaching herself code in 2010 and founded Pryde Marketing in 2012. Pryde optimizes businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. She also joined Moz in July 2016 and is responsible for managing all on-site SEO, discovering digital opportunities and assisting with overall product strategy. In her spare time, Britney enjoys snowboarding, golf, cross-country skiing, reading, knitting and spending time with friends and family in her spare time. But if we’re being honest, she truly loves playing around with APIs, scraping data, reverse engineering websites, and getting better at python, javascript and Ruby in her spare time as well.
Motto: If you aren’t living on the edge, you’re taking up too much space.
Session Details:
Whether you solely rely on Google or not, the future of search engines will play a huge part of your marketing plans. As Google and Bing look to continuously improve their customer experience, you too must continue to stay current on updates, research your competitors and test your strategies. Do that and you’ll make it through. Attendees will walk away with specific insights they can take back and immediately apply to their everyday work.
In this session Britney will uncover:
Where Search is today
Where Search is going
How to prepare for the future (complete with executable takeaways).
And much more
Recommended for: Businesses, marketing professionals and agencies with an intermediate to advanced level of SEO and digital marketing knowledge.
Similar to SEO Workshop: Taking your SEO to the next level (20)
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
4. Minimal Effort & Maximum Return
Large Scale Decision Making
Reebok Insta Pump Fury
Impressions: 1200
Clicks: 120
CTR: 10%
Average Position: 4.3
Price: $200
Conversion Rate: 1%
Nike Air Max 2
Impressions: 600
Clicks: 120
CTR: 20%
Average Position: 9.1
Price: $200
Conversion Rate: 1%
5. Minimal Effort & Maximum Return
Decision Making
Impressions: 1200
Clicks: 120
CTR: 10%
Average Position: 4.3
Price: $200
Conversion Rate: 1%
Site Average
6. Minimal Effort & Maximum Return
Decision Making
Impressions: 1200
Clicks: 120
CTR: 10%
Average Position: 4.3
Price: $200
Conversion Rate: 1%
Site Average
Norm Deviation Adjustment
7. Minimal Effort & Maximum Return
Decision Making
Reebok Insta Pump Fury
Competition Strength: 20
Phrase Potential: 200+
Nike Air Max 2
Competition Strength: 80
Phrase Potential: 500+
8. Easy to sort large lists
Single Metric
Reebok Insta Pump Fury
Phrase potential: 40
WINNER
Nike Air Max 2
Phrase potential: 25
LOSER
TODO: Build your campaign around winners.
15. • Domain
• Backlinks (BL)
• Maximum Backlink PageRank (MaxPR)
• PageRank Sum (tPR)
• Unique PageRank Sum (uPR)
• Unique Domain Backlink Sum (udBL)
• D-Factor (D=uPR/udPR)
• Average D-Factor Difference (avgD=D-(D1+Dn…/n)
Mass-Scale Detection of Link Spam
in Large Document Collections
91. Get Your Data
• Raw Server Log Files
• Web stats
• Analytics
• Custom traffic and event tracking
• Google / Bing Webmaster Tools
• Other 3rd party software
118. http://wordpress.org/extend/plugins/copy-link/
User Benefits:
Helps users find original source of information
Simplifies linking process for bloggers referencing your material
Improves the quality of citations on the web
Helps search engines index and serve quality content
Link attribution is optional and not forced on end-user
Webmaster Benefits:
Take control of how your content is linked
Prevent content duplication
Help promote your content and website
Receive valuable and relevant traffic
Earn natural links and improve your SEO
133. Copyright (C) 2011, Dejan SEO – http://dejanseo.com.au
Re-Define: Product
Product Title
Generic product description supplied by
manufacturer which describes product only vaguely
and provides no additional information and value to
other sites selling the same product.
$120.00 +
Shipping
Product Image
(ALT TAG)
ADD TO CART
134. Copyright (C) 2011, Dejan SEO – http://dejanseo.com.au
Re-Define: Product
Unique Product Title
Unique description designed to inform and educate buyer
on both research and purchase decision level and enable
them to make a decision while they are on your website.
$120.00 + $20
Shipping
Customer Rating:
Seller Recommendations | Detailed Specifications
Payment Methods | Shipping Options
12 of your friends recommend this.
User Generated Content:
- Social Media Sharing
- Tips
- Reviews
- Recommendations
Product Image
(ALT TAG)
+ Gallery
ADD TO CART
Price Trends