SEO - Case Study - Digital Marketing

SEO - SMM Strategy Stanford Continuing Studies Angela Alunni: graded
Prof. Jason McDonald
1
Strategy – Index
Business Proposition
Define what I sell
Target Customer
My customers
My SEO Strategy and TODOS
Identify keywords. On Page SEO
Identify High volume – high value keywords related to my business.
Measure my rank on Google and Bing (I don’t have a website yet. I made theoretical hypothesis )
My Website = On Page SEO
Page tags: weave my target keywords into the html page tags
Website structure: home page - landing pages – optimize website layout
Create Content
Content SEO strategy:
When, where, what, how and how often.
Press release SEO:
Leverage news and free syndication services for SEO
Buzz on social media
Blogging:
Set up a blog that follows SEO practices,
Connections to social media platforms Google+ and Twitter, Facebook.
Go Social. Off Page SEO
WEB LINKING: Leverage external web link, create a long-term link building strategy.
Get Relevant Inbound links
Social Media Strategy, Todos and Metrics
SOCIAL MEDIA SEO
Leverage social media to boost my website authority on Google: look for social media mention
opportunities
Leverage Social Media Platforms to enhance SEO: Twitter - Google+ - Facebook - LinkedIn - YouTube
Local Optimization: = SEO + Local + Reviews
Metrics
Measure with Google Analytics my results:
Measure goals such as registration or sales
Measure my rank
Inbound keywords
Paths taken by customers once they land on my website

2
1. Business Proposition
Company Name and Value Proposition
Italian Touch Inc.
I will offer my Customers a unique experience to eat great genuine food prepared in the privacy of
their houses in front of their eyes. An exclusive experience to taste Italian food served on delightful
table decorated with unique taste that will bring a moment of Italian DolceVita and a magic
atmosphere.
Headline: Italian Food Style to people life and houses.
Business Proposition: Chef a Porter.
Offer of genuine, handmade Traditional and Contemporary Italian Food and Cuisine at home.
Private dinners for medium small groups, couples.
Private and open cooking classes of Italian Food/ Cooking.
Catering for small groups.
Mise en Place in 4 different styles and house décor for the occasion.
2. Target Customer
My target Customers are:
Professionals, women and men that have no time or are not able to cook or to learn how to do it but
need to prepare a dinner at home for different occasions: party, romantic dinners, family dinners, family
reunions dinners, private business dinners, children’s’ parties, party with friends.
Service = Commodity.
People passionate about food in general, that love to see how to cook some recipes of Italian Food and
then to eat it of course. This approach is directly related to the pleasure of looking at someone that is
preparing food.
Service = Show. Personal Interest. Fun.
Aged People that require someone to cook for them and want to offer a good lunch or dinner to his
guests.
Service = Need
Small Institutions that might need catering for small medium groups of people.
Service = Corporate Catering

3
3. My SEO Strategy and TODOS
On page SEO
Identify Keywords
Building keyword-heavy content (that communicates my priorities to Google)
Use Page tags such as:
Title tag on each page
Header tag family
Image alt attribute
HTML cross-links from one page to another one on my site
Use Keyword Density
Write keyword heavy copy for the web pages
Pay attention to the writing quality = (LSI) latent semantic indexing = placing my keywords into
grammatically correct sentences.
Make sure that my writing contains similar and associated words & keywords targets.
Home page SEO. Place keywords:
In strong density on my homepage
In natural syntax
Creating one click links from my home page to -> my subordinate pages
Website structure
Organize it to be Google friendly:
Keyword heavy URLS
Cross-linking with keyword text
Set landing Page Goals
Move potential customers up my sales ladder: from website landing to a registration for something
free or a sale.
Each page must have clearly visible the path to the desired action (registration etc)
Each page must move customers up the sales ladder.
Show something enticing like a free gadget or free download, free consult or webinar.

4
Keywords
First step: Brainstorm my keywords, by which potential customer might search for me on Google
I will think like a customer:
Assume I am completely new
Segment my customers into different groups: apply specific keywords to each group
Look for specific “helper” words that a potential customer might use?
Keywords Brainstorm:
Synonyms
Competitor names
Misspelling
Alternative word orders
Identify Keywords:
Brainstorming – alternative word order -
Catering exclusive Italian food Chef at home
Cooking private service Private dinner at home Catering/ caterer
Small/ medium catering Catering for Romantic dinner Home Dinner for groups
Italian pasta/ Lasagna Italian cooking classes Cooking classes
Personal Chef Private cook Italian cook
Cooking lessons Cooking Italian Learn to cook Italian
Home/house private dinner Italian cooking Catering Italian menus
Catering for party/parties Food for parties Italian catering
Chef home/service Personal chef service Buffet dinners
Cocktail parties
Synonyms
Pasta spaghetti lasagna gnocchi cannelloni
Cooking- food – catering - menu - list
Private couple romantic dinner for 2
Private chef - chef a porter - private cook - private dinner
Lessons classes teach learn course school

5
Reverse Engineer
Identify my Google competitors (those doing well with SEO) and reverse engineer their websites to steal
their keywords and tactics.
I will Look at <Meta name=”description”content=”…”>
I will Look at <Meta name=”keywords”content=”…”>
I will write down competitors Keywords, synonyms, Types.
Goal is to steal the competitors’ keywords (those that do well on Google)
Results of Reversed Engineer
Competitor ( 3 examples ) Description Keywords
Garbo’s Personal chef Service
http://chefgarbo.com/
description"
content="Personal
Chef San Francisco
– Chef Garbo
Specializing in
Organic –
Gluten Free –
Gourmet Cuisine
Contact Chef Garbo
Now   Personal
Chef Garbo creates
special diet plans
including: Gluten
Free – Low
Carb – Paleo
– Weston A. Price –
Weight Watchers –
South Beach Diet –
Dr. Fuhrman Diet
and
more. Garbo’
s mission is
…" />
Personal chef service
Healthy meals for Busy
People
Serving the San
Francisco Bay
Area
http://www.deborahdalfovo.com/DeborahDalFovo.ItalianChef.PrivateChef.ht
m
Not found Not found
http://www.flourgirlchef.com/ Not Found <meta
name="keywords"
content="Persona
l Chef, San
Francisco,
Personal Chef
Service,
Peninsula, SF,
In-Home Cooking,
San Francisco
Personal Chef">

6
Other possible Keywords search
Google Tricks to identify other keywords: Search keywords on browser
 Google Suggested Searches: based on users queries, quick easy way to find “helper” words for
any given search.
 Google Related Searches: based on what people often search.
 Tilde ~: type in the search box tilde ~ in front of any keyword/ word for which there might be a
synonyms.
Google Suggest Google related Tilde ~
Personal Chef
Personal Chef SF
Personal Chef San Francisco
Personal Chef Bay Area
personal chef salary
personal chef service
personal chef cost
personal chef prices
private chef
personal chef jobs
personal chef menus
personal chef recipes
Private Chef
Ps: not many synonyms found
with ~ synonym operator
 I will use Google most comprehensive Google’s AdWords keyword Planner -> create an account
and look for keywords’:
I. Volume
II. Value
III. Keywords Ideas
IV. Compare phrases + get ideas
V. Compare educational VS Transactional Keywords
VI. Evaluate CPC values

7
Sum Up
Final Keyword Worksheet
core keywords helper keywordsearch volume search value competition volume Vs Value
hire a pers. chef chef to go, priv 70 $6.88 high
culinary 350 $30.68 medium
personal chef 70 $5.55 high
catering cat. Supplies 200 $0.55 medium
chef service 110 N/A medium
hire a chef hire a chef for a 240 $4.48 high
chef san 190 $5.72 high
chef dinner chef dinner at h 60 N/A high
I have considered keywords that I would type into Google as a novice
Keywords related to my segmented customers into different groups
Helper
Customer might use locality
Misspelling
Synonyms
Alternate Word Order
Competitors Name
Free/ cheap/ information
Evaluate which social media tags work better as sales ladder
Evergreen Vs time-sensitive content keywords
Educational Vs transactional
Once I will have my website and I will have embedded the keywords into the strategic HTML tags,
I can periodically check how my website ranks on target Google searches, on the organic results only.
I will use sitemap-rank or Rank Checker.
Also, as my business is local, I will check manually how I rank on Google+ local.

8
Website structure
• SEO homepage: Powerful home page title tag to convey to google my website’s primary
keyword theme ( less than 80 Characters/only 66 visible) + powerful meta description tag (
limit 155 Characters)
• Homepage: one click away from the landing pages ( =one click away from my target keywords)
• I will use my home page to send signals to Google that say that my website is alive, fresh, and
active with at least 3 timely press releases or blogpost.
• I will create an HTML sitemap for Google/Bing that makes easy for these search engine spiders to
go from page 1 to page 2 to page 3 of my website/Googlebot to crawl my website
o A can use a free tool – go-web tools-to create my XHTML sitemap
o I will create a robots.txt file that points to my XHTML sitemap
o I will log on to Google’s webmaster tools/create an account/submit my sitemap.xml file
to Google. Pay attention to my crawl errors and html suggestions. My participation to
Webmaster tool will be a plus for my website, compared to those who don’t.
• Each page of the website must match priority keywords targets and the home page, which is the
most important, must contain my most important keywords at least once
Keywords Keywords
Localized Landing Pages
Home-made dinners
Chef a porter
Dinner private service
Personal cook
Italian cuisine classes
Menu
Italia
Catering for small groups
Cook in my house
Private cooking classes/lesson
Quality dinners at home
Private dinners for two
Private romantic dinners
Italian Food
Italian food classes
Cooking classes
Learn to cook
Italian culinary class/es
Private cooking classes
Personal cooking lesson/s
Learn to cook a full menu
Party cooking class
Learn to cook Italian
Adjectives:
Traditional
Genuine...
..Italian food class
Learn to cook at home
Home page
FOOD
Chef at
home
Landing
Page
Cooking
CLASSES
Landing
Page
2

9
• My target landing pages are my product/service pages must match common keywords
searches my customers do on Google
• Just one click away from the homepage, Because Google interprets this one click, A major
signal of a keyword’s importance.
• As my business and the service I provide is local, San Francisco and surroundings, Bay Area I
also need Localized Landing Pages to rank better on Google if my prospect makes a localized
research on Google search.
• Cities to consider should include: San Francisco and Bay Area, Marin County, Sausalito,
Tiburon, Palo Alto and San Jose’:
o Design: For each of this cities I will provide a list of Design shops that cooperate with
me from which I get design pieces.
o Food: I have to specify that I can serve San Francisco and the Bay Area.
• I don’t have to overdo with localized landing pages as Google consider this doorway pages
and a violation of its terms of service.
Domain
My domain And the URLs will contain target keywords
Example: www.italiantouch.com/food-dinners/decor/restyling/sf.html
Keywords used are
• Brand Name=Italian touch = home page
• Services provided= food-dinners = décor restyling = these are my two Landing Pages.
• Main Area= San Francisco = Localization of the Business
• This Directory Structure = presence of keywords in the URLs and how far those URLs are from
the homepage = Root Directory is shallow and flat.
• I will Avoid Parameter URLs with numeric geeky codes and marks/signs that indicate to
Google that this is a “temporary” page not worth indexing.
• If they are, I will ask my webmaster to convert them to static or pseudo static URLs
Keyword Heavy Paragraph Footer of both Home Page and 2 Landing
Pages (max 500 Characters)
Content SEO Marketing Strategy
Company name = Touch and My name = Angela Alunni
Brief Description of the Service Provided -with keywords embedded = Positioning Statement
Contact with address (Local SEO = local business)
Social Media Tags:
Instagram/ Pinterest/ for images of the service: food, tables, home restyling and décor
Blog: the keep the Page fresh and updated with some new content
Facebook/ Twitter: Post, News, recipes, pictures = Miscellaneous content.
Newsletter sign up: to get a monthly Italian Menu easy to realize
Local Search Tags/links: Google+ Local, City Search, Yelp reviews, Insider Pages

10
CREATE KEYWORD THEMES:I have to create web pages content that match Google search queries.
These searches can be DIVIDED IN KEYWORDS THEMES:
• THEME: Branded Searches
• THEME: Anchor Searches
• THEME: Keyword Specific Searches
• THEME: News searches
But also:
• Evergreen Vs time-sensitive content keywords
• Educational Vs transactional
I will create:
• Proper content that also match my keywords themes.
• An on-going process - I will opt for a weekly/monthly release – of SEO friendly contents on my web
site.
Results:
• Branded searches = Angela Alunni / Touch Design/Touch food
• Anchor Searches =
• Keyword Specific Searches =
• News searches =
My SEO Content will be created through:
Social Media networks:
Instagram/ Pinterest/ for images of the service: food, table décor, dishes.
Facebook/ Twitter: Post, News, recipes, pictures = Miscellaneous content
Blog: the keep the Page fresh and updated with some new content
Newsletter sign up: to get a monthly Italian Menu easy to realize = LINK BAIT
Local Search: Yelp tag – Local search –
Google + for Local SEO with to get reviews and improve the ranking
Other content:
Widget for FOOD/ Newsletter with:
A perfect Italian Dinner
Menu for two
Easy to realize
3 courses
Monthly Release
Put on the Food Landing Page
Press releases or Blogs = my free syndication Service

11
Press Release Calendar
List of Possible press release topics and dates of release
TOPIC Target keyword WHEN HOW
New Product or
Service
new “Great new
menu!!”
Once a month Blog -> twit, fb,
post on website
Annual Trade Show Touch
participated..
New trends During the
occasion
Same as above
Personnel Changes
New hire
Happy / great
Italian chef
City name of
where he
operates
“ we are proud
to introduce
our new Italian
passionate
chef!”
During the
occasion
Same as above
New Website Content App Great new app
to book our
service
When it happens Same as above
Partnership
Announcement
Passionate
culinary
colleagues
“exceptional
high quality
new provider
of …”
When it happens Same as above
Industry awards and
Milestones
Unique
Successful
Atmosphere
City name
Photographs of
dishes, dinners,
tables,
atmospheres
After each positive
and successful
service
Blog -> Instagram,
pinterest
New inventory
Commentary on an
industry trend
New recipe
Glourf food
Each press release must have:
o A press release section on my website
o Independent URL and
o Include a one click link from the homepage to the press release.
o I can leverage free syndication service – PRLog.org - or paid syndication service –PRWeb.com - to
proliferate mentions of my press releases around the internet
o Structure:
 Exciting headline/ <TITLE>tag to attract attention and interest
 First paragraph with main idea/<META DESCRIPTION>tag
 A target URL on my website to which attract Google: Embed this in the first paragraph and have
it as a naked URL (http://) format in the 3rd
paragraph
 I will use best SEO practices like H1 family, <B>, <STRONG>.
 Several paragraphs describing the my news

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 images with <ALT>attribute
 have a directory called: www.italiantouch.com/news/
 host each press release in HTML linked to from a primary news gateway page
 I will run at least 3 press releases with “one click link down” from the home page to the press
releases = optimization = freshness for Google!
TWO Press Releases per month.
Blogging
This is the most powerful for my SEO.
This allows me to sculpt content for more narrow keywords specific queries (full control) and to respond
quickly to industry buzz and trends.
Also, if I use my blog frequently I will send a powerful signal to Google that my website is fresh, active.
I will blog with heavy keywords to get on the top of Google and I will connect to my social media
network: Facebook, twitter and Google +. And to Instagram and Pinterest for more photographic blogs.
Blogs can be more informal and opinionated than press releases.
ONE blog per week.
I will blog:
1. About each service (the best ones) I have provided and has had a particular effect and outcome.
2. I will specify where the job was located to help geo targeted researches
3. Industry trends and events.
4. About my own website, explaining what new content I am creating and why.
5. I can identify Blog opportunities with my partners.
6. Industry awards and milestone.
7. Blog also acts as a link bait, so I will host my blog on my website: www.italiantouch.com/blog
8. I have to be sure that my blogging platform allows basic on page SEO -> use keyword heavy title
and Meta description tag, header family image with alt attribute and keyword heavy cross link.
My blog should allow me to tag a post with keywords and these tags should act as URL cross-
links, the URLs should be keyword heavy. Each Blog must have tags (very important for SEO)
9. I need ONE click links from my home page down to at least three rotating blog posts.
Examples of the above:
1. A nice dinner, table, recipe, and atmosphere I have created on a table, mise en place.
2. Pictures of Dinner in San Francisco, or school class in Berkeley, or Private dinner in Tiburon
3. New ways to décor the table, a new presentation for a bottle of water, a new trendy dish.
4. Announcing the imminent release of a new Free Menu with Recipe on my website
5. Talk about a nice shop where I usually buy high quality ingredients for my dishes
6. My #100 dinner!! Or a new professional class I have made! New recipe I invented!
7. Simply a link of my webpage
8. Wordpress.org: To develop my Blog I will use wordpress.org. As I am using WordPress, I will
have also to install Yoast SEO plug in (yoast.com)
9. I will place 3 blog posts a month on my website page, with rotating themes. I won’t publish the 3
blogs together but one a week, so that they rotate.
MY LINKS STRATEGY

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OFF Page SEO
Great references
Here I don’t fully control the elements
It Is all about
 building external links to my site,
 getting good references,
 Cultivate positive Buzz.
 Cultivate natural inbound links as opposed to artificial links (manipulation).
Actions:
Link Building
Links are the votes of the WEB. Get as many websites to link back to my website (especially high Page
Rank/ high authority) using keyword-heavy syntax = link building.
Freshness
Google reward sites that shows activity. Communicate to Google that I’m active via frequent content
updates = BLOG POSTS – PRESS RELEASES.
Social Mentions: the Buzz of the Internet
Google looks for mentions of my website on social sites:
Google+, Facebook, and Twitter. The profile must be active.
EXTERNAL LINKS = LINKS AND SOCIAL MENTIONS
Google pays great attention on how the others speak about my website, whether in the format of
inbound HTML links or inbound social mentions. They are counted as votes by Google.
Define my link objectives: it must have a good syntax and must contain a keyword/ key phrase nested in
the <A HREF> tag
<A HREF= “http://www.italiantouch.com/”>fooddecor</A>
*IPOTETIC: IT DOESN’T EXIT YET
I will try to get my links from high authority websites ( these are valuable even if with the
rel=”nofollow” attribute) and in general as many links as possible.
I will create different keyword communities related to my business.
Easy link first from my Ecosystem Partners = companies I do business with, industry trade show
website, suppliers, charities I support, local Universities.
Suppliers
Grocery stores, wine shops, Italian grocery stores, places where I buy plates, glasses, home décor,
flower shops
Company I do business with
Support Catering service, food transportation service, institutions or companies I work for events.
Tradeshows
Events related to food – conferences – Italian Festival of Food Show -
Charity I support
Glide Church
Local university
Academy of Art = food section

14
Links from Social Media Profile are very important to me because my company operates locally and I
need to be included in Google + Local, Yelp, Citysearch and other local listings.
Facebook, Twitter and Google+ profiles of my company, they will all include links.
Directory links: I will try to appear on directory links related to my industry.
AddURL/directory/catalog +my keyword
Contact Blogs and Bloggers for links
Keywords+ blog on Google Search
Blog Contact person
Complementary Competitors (Vs. Direct Competitors) for links
Complementary competitors
Reverse Engineer my competitors’ links
Identify complementary competitors that link to my direct competitors and might link to me as well
Competitors URLs Page Rank
Reverse Engineer with:
 Open Site Explorer
 AHrefs
 LinkDiagnosis: my favorite. Identifies page rank and tells if the no follow tag is in use. Export
data to excel allowed.
Create Link bait
 Content that is compelling and people will spontaneously link to it:
 Customer of the month contest
 Supplier of the month award
 Email, call, gifts to blogs, portals, and content sites willing to cover my company.
 BLOG: I will write provocative, emotional and controversy blog posts
 BADGES: of yelp
 Widget: I will create a free widget that for any kind of pasta format (penne, farfalle, and
spaghetti) suggest the most appropriate dressing/ sauce.
 Infographics about food or design curiosities.

15
4. Social Media Strategy and Metrics
Link in:
My website will get inbound links via social mentions of URL from social sites like twitter, fb, LinkedIn
and Google+.
Link out:
My website will link out my business accounts of:
Yelp
Google+
Citysearch
Twitter
Facebook
LinkedIn
YouTube
Pinterest
 All this sites will be Indexed by Google; Google will clearly see how active my company is on
social media and how many followers I have.
 Posting my URL on sites like twitter Facebook and google+, sends a signal to google algorithm
that says that my company is active.
 My company social media profiles will be completed with my important keywords
 My website will cross link with all my social media profiles. I will use the badges to easier the
cross connection.
 I will post content on my social networks profiles using my keywords, encouraging engagement
and interaction with my prospects. Also, I will benefit from the fans ’engagement from a SEO
point of view
Also I can get social mentions of my URL from:
Traditional easy targets like: Customers, Suppliers, My ecosystem partners
They can:
Post my blogs
Tweet my URL
Retweet my posted content
Share my content on any social media network
By reversing engineering my competitors’ websites or making searches on Google, I can find other
social media sharers that might be interested in my content.
Twitter
I can find people tweeting on my keywords through twitter.com/search-advanced and typing in the
research tab my keywords or my competitors’ name.
I can reach out twitters that use my company keywords themes and have many followers and solicit
them to tweet my latest blog post, press release or to talk about my free widget.

16
Google+
Google+ represents a great opportunity for my business.
o The ownership of a Google+ Business Page, the cross link of it with my business website ( in the
“contributor to” section)
o The use of Google+ Local + reviews, will strength my rank and my SEO results.
o Presents unique SEO opportunity with its Google+ button and Google+ Corporate account
o A strong Google+ Profile will enable authorship and I will get a picture to show on relevant
Google searches, which will enhance my personal/company brand -> I will have to enable
Google+ authorship ( adding rel=author attribute to the end of the link).
o All the above can nurture my virtuous circle.
I can find the heavy Google sharers, doing a Google research site: plus.google.com + “my keywords” and
I can connect to them.
Ps: I can do the same with all the other social media networks just through a simple google research:
Site: Pinterest/LinkedIn/Facebook.com {keywords}-
Blogs
I can research Blogs in Google (keywords in the research field) and then -> select more -> select blogs.
I will get in touch with them to be posted, linked, and mentioned.
Another way I will use to find social sharers will be “topsy.com”, a search engine of social sharers.
LOCAL SEO
As my business is local and serves San Francisco and the Bay Area, for me LOCAL SEO is a must.
Local SEO and social media marketing are related to “review marketing”.
Inventory of my search keywords
It is necessary that I prepare an inventory of my search keywords and take note of those keywords that
produce, with a query, many local search results – Google+ Local.
I will search with single / short tail keywords queries.
Local Listing
I will also claim my local Listing on Google+ Local and after I have done it, I will optimize my profile by
writing a keyword heavy description of 200 characters.
I will find claim and optimize also my local listing on the other major sites:
Yelp
CitySearch
Citysearch
Bing Places
Or use “getlisted.org” to allocate all my relevant local listing.

17
Consequently I will cross link my website to my listing URLs and vice versa. Obviously my listing will have
my website address, telephone number and my website will have a badge of the website where I am
listed. In this way it will be easier for Google to localize my website (and will get extra points to get on
the podium too!!)
Review Marketing Strategy
As reviews are fundamentals to do well on SEO, as Google rewards websites that have more reviews, I
will try to solicit with discretion positive reviews from the many happy customers I will have.
Asking politely at the end of a successful service if he/she/they can review me on Google+ Local and co.
A nice idea could be to send a thank you card for having relied on my business/ service and include in
the footer “ please review us” followed by the list of my local Listings.
Example of real-world promotion:
Their review (if) will be followed my “Thank you” Email letter.
Metrics
As I am planning to open a business - which doesn’t exist yet - I believe I should rely on all below metrics
to understand which area of the social media marketing strategy I have developed works, doesn’t work
or I simply have to implement.
My Strategy relies on assumptions I have made about the behavior of my prospects, based on real data
collected through researches done on the web (keywords, values, customer queries, etc.) but it might
happen, that I haven’t evaluate properly the industry or the behavior of my potential customers.
Through these metrics:
Rank on Google
Traffic Sources
User Behavior
I can adjust and correct my strategy to get better results.
Dear McDonald Family,
The Italian Touch Thanks You for allowing us to be part of your
Important Moments!
The Italian Touch
Angela Alunni
“Please review us” on Google+ Local, Yelp, City Search.
www.italiantouch.com

18
My concrete goal at the beginning (3 months let’s say),
Is to get likes, circles, newsletter registrations, followers on my blog, followers on twitter, downloads of
my free widget.
I will check how many customers stop on the pages that illustrates the services I provide (menus,
recipes, different table’s mis en place, cooking classes etc.) and for what they show more interest.
Consequently I will adapt my strategy to embrace their preferences and I will check my ROI during time.
To measure my SERP rank I could use Open Site Explorer as I use Google.
I will check my:
Inbound links
Domain authority = Page Rank
Page authority
Linking root domains
And total links
Google Analytics
+ Advanced Segments + Geographic location/ San Francisco
(After having created a free account and downloaded and installed the JavaScript tracking code, and
having placed it in the <HEAD> tag of the top of every page of my website and allowed at least 3 months
for data to accumulate)..
..I will be able to get information about:
AUDIENCE
Number of visitors
From where
Search engines
Referring sites
REFERRALS
Referring sites such as
Blogs
Portals
News release
From which I get my inbound traffic
ORGANIC SEARCH
Keywords and phrases that are performing well
All these data will allow me to improve my strategy, optimize it and will give me useful hints suggestions
about what type of content I have posted, create more buzz.
Or about the keywords that work better.
Also during a longer lap of time, I can evaluate if the changes I introduced, have created the wished
traffic and sales (metrics before, during, after).

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