The Social Media @BCCare document discusses: 1) The Information & Multimedia team at Breast Cancer Care manages information across all formats and services to provide integrated support. 2) The team operates like an in-house agency, publishing content, producing videos, and facilitating discussion forums and a community on social media. 3) The document provides examples of engaging audiences on social media by following, liking, commenting on, and thanking people to build relationships and spread awareness of breast cancer issues.