The document discusses digital communications and engagement strategies for BIS Local. It aims to help participants understand what is meant by "digital", discuss experiences with and questions about the web, and explore how BIS Local can listen to, share information with, and engage stakeholders online. Examples of digital listening tools like Google Alerts and Twitter searches are provided. The document also discusses why engagement is important, providing data showing that engagement leads to action, and outlines channels that can be used, noting that Twitter is best for broadcast and limited conversations while creating content gets people more engaged. Useful guidance resources on social media for civil servants are also listed.

1. Tim Lloyd
Head of digital communications
BIS Digital Communications

2. Today
• What do we mean by 'digital'?
• Our experiences with the web (hopes, fears
and questions)
• The BIS approach to digital: listen, share, engage
(examples)
• Pause
• How can BIS Local listen?
• How can BIS Local share online?
• Opportunities for engaging
• Wrap up
BIS Digital Communications

3. Aims
• You feel aware of how the public web might help your
work (but you don’t feel obliged)
• You have an opportunity to try some digital activity (not
just me talking)
• You tell me what you do/don’t like or understand
• You get some useful pointers and information
BIS Digital Communications

4. What do we mean by digital?
BIS Digital Communications

5. Hopes, fears and questions
BIS Digital Communications

6. Listen
• Google Alerts
• Twitter search
• Topsy: http://topsy.com/s?q=eurozone+uk+business
• Netvibes: http://www.netvibes.com/timolloyd#Eurozone
BIS Digital Communications

7. Share
BIS Digital Communications

8. Engage
BIS Digital Communications

9. Pause
BIS Digital Communications

10. How can BIS Local...
• Listen?
• Share?
• Engage?
BIS Digital Communications

11. Why engage
- If you offer a channel,
people expect to be able to
have a conversation
- Social media channels
make it easy for people to
have a voice

12. Engagement leads to action
Forrester identified six groups of people:
• Creators ‘I blog, video, and write web pages’
• Critics ‘I comment on articles and review hotels and
pubs’
• Collectors ‘I’m an avid reader and organiser of
information’
• Joiners ‘Connect with me! I’m on Facebook and
LinkedIn’
• Spectators ‘I read and watch a lot, but rarely participate’
• Inactives ‘The web is for shopping and maps’

13. Introduction
• Personal introduction
Data: Forrester Research

14. Channels and engagement
•It’s not just Twitter
•Twitter is only good for broadcast,
amplifying and limited conversation
•Our most useful social
media activity is when we
create content
•Content gets
people engaged

15. What makes ‘good social media’?
• Time – it doesn’t happen overnight
• Sharing content
• Talking to people

16. How can we use social media as
civil servants?
• To listen
• To amplify
• To respond

17. Useful sources of information
• Social media guidance for civil servants
http://www.cabinetoffice.gov.uk/resource-library/social-
media-guidance
• BIS digital blog
www.discuss.bis.gov.uk/bisdigital
• Public Sector Bloggers: http://publicsectorblogs.org/
• The digital engagement guide:
www.digitalengagement.info/