Increasing the Value of Special is a presentation about the many ways that social media can help companies, small business owners, and associations connect better with their audience. In this presentation, I talk about the value of authenticity when using Facebook and Twitter as a brand and the importance of consistency and strategy. This particular presentation was given to the Petroleum Marketer's Association of America. If you would like to hire David Pride as a speaker for your next event please visit DavidaPride.com