Media Studies theorists key concepts - Revision packalevelmedia
all the theorists you need to access many of the A-level content for upcoming Media exams. Use this to revise, plan and ace your essays. Media Studies revision.
Media Studies theorists key concepts - Revision packalevelmedia
all the theorists you need to access many of the A-level content for upcoming Media exams. Use this to revise, plan and ace your essays. Media Studies revision.
This is the theory revision I created for my A2 Media group a couple of years ago. There is some general narrative theory, Media theory Laura Mulvey etc and Racial Representation theory, Stuart Hall, Paul Gilroy, bell hooks etc. This was based on Media and Collective Identity focusing on the representation of black culture in British Film and American Music Videos.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
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3. Audience
Audience Research: Looks at producing
evidence of the relationship between audience
and the media
Audience Theory: considers the different ways of
thinking about audiences
4. Key Theories
Post Modern Media Audience – active, constructs their own
meaning, will engage with the text, will not always accept
the messages/ values/ meaning of the text
Reception Theory Stuart Hall - audiences will interpret
texts in very different ways and not always how the
producers intend (an aspect of POMO that we have
already cover….)
Hypodermic Needle Theory – works on the theory that the
audience just accept what the Media is telling them.
Audience are passive
Uses & Gratifications Theory – works on the theory that
people watch Media for a variety of reasons and take what
they want from it – they are an active audience
5. Reception theory Stuart Hall
1980
Reception theory states that media texts are
encoded by the producer- they are loaded with
values and messages.
However, the text is then decoded by spectators.
However, different spectators will decode the text
in different ways, perhaps not in the way the
producer intended.
6. Reception theory Stuart
Hall
According to Hall, audience members adopt one of the
following three positions when they decode the text:
Dominant, or Preferred, Reading - how the producer
wants the audience to view the media text;
Oppositional Reading - when the audience rejects the
preferred reading, and creates their own meaning for the
text;
Negotiated Reading - a compromise between the
dominant and oppositional readings, where the audience
accepts parts of the producer's views, but has their own
views on parts as well.
7. Reception Theory
Lots of factors could affect whether we take the
dominant, oppositional or negotiated reading.
Life experience
Mood at the time of viewing
Age
Culture
Beliefs
Gender
8. Why might an audience
member…
… take the dominant position: clear messages in your video;
audience member is same age/ culture; your video is relevant to
modern society; your video has an easy to follow narrative; your
video deals with themes that are relevant to your audience;
audience member likes this style of music
… take an oppositional position: your video has difficult or
controversial themes; audience member disagrees with the
messages in your video; audience member dislikes this style of
music; your video has a complex narrative structure; your video
does not deal with themes in modern society; your video
references a previous era; audience member has different beliefs;
audience member is of a different age/ from a different culture.
… take a negotiated position: a combination of some of the above
e.g. audience member likes this style of music, is of the same age
as you and understands some of the messages, but the narrative is
complex and this inhibits full understanding
10. It's an outdated theory of communication that suggests that
an audience is helpless to the effects and messages of a
medium, such as television. The theory says that an audience
will absorb all of the intended information; they will
unknowingly believe anything they see. This theory was very
popular in the 1930s, especially after H.G. Wells' "War of the
Worlds" broadcast in 1938, but has since been disproven by
more modern theories.
Due to the knowledge being very slim in the 1930’s compared
to now you can comply with the fact the information was
taken in so easily, however a weakness of the theory now is
that people have built opinions before they have been given
the information to take in, therefore this theory isn’t as strong
as it used to be.
The Theory
12. Uses & Gratifications
Personal Relationships – talk to others about the
programme (bonding/ shared experience), care about
the characters within the text.
Surveillance – seeing what other people/ events are
like
Personal Identity – reflects your interest lifestyle e.g.
a car enthusiast may watch Top Gear. Help you to
feel ‘normal’
Escapism – watching something to feel better either
because it makes you laugh, captivates you or shows
your if as being better than the person on the TV.
13. How could your work be
analysed according to these
theories
Post Modern Media Audience – come back to this
after we have done the next unit
Reception Theory Stuart Hall
Hypodermic Needle Theory
Uses & Gratifications Theory