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Post modern concepts
This document discusses key concepts in traditional media and how postmodern texts challenge those concepts in three main ways. It outlines how postmodern media draws attention to its construction, challenges genre conventions through hybridity and subversion, and subverts audience expectations of representation, ideology and narrative through new stereotypes, ideas, and non-linear or open-ended structures. The postmodern audience is also described as diverse, fragmented, and active rather than passive.
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Post modern concepts
- 1. Post Modernism –Second Approach Lesson Goal: To learn how Post Modern Text challenge traditional Media Concepts
- 2. Post Modernism –Two Approaches • Theorist First
- 3. Post Modernism –Two Approaches • Text First
- 4. Key Media Concepts •Media Language • Genre • Representation • Ideology • Narrative • Audience Conventional Approach – normal, traditional
- 5. Media Language • Camerawork,Editing, Sound and Mise en Scene • Used to make something look ‘real’ – Verisimilitude. • We tend not to ‘notice’ • Tries to hide the constructed nature of texts so we ‘believe’
- 6. Post Modern MediaLanguage • Attention is drawn to the construction of the text • We do notice unusual camera angels, soundtracks and editing techniques • Hip Hop Montage
- 7.
- 8. Post Modern Genre •Genre conventions are challenged, subvert, adapted • Hybridity • No such thing any more
- 9. Representation • Recognisable stereotypesthat fit audience expectations. • Familiar, Comfortable, Non challenging or Offensive
- 10. Post Modern Representation •Audience expectations are subverted/ challenged • New ‘stereotypes’ • New Representations
- 11. Ideology • A wayof looking at things, a system of ideas or beliefs that shape a society or explain the order of things • Good will always win • Evil will be punished • Happy ending • Religion, Politic, Science, are upheld and valued
- 12. Post Modern Ideology •Challenging of the dominate ideas, beliefs • Offers new Ideologies
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- 14. Post Modern Narrative •Break all the rules – Fragmentation, Non Linear, Open Ended, Multiple Lines of Action
- 15. Audience 1 • Passive •Homogenous • Mass Audience • ‘Read’ the text in the same way
- 16. Post Modern Audience •Diversity • Fragmented audience • Active
- 17. Audience 2 • Seekreassurance and comfort from texts • Don’t like to be challenged, want to be entertained
- 18.