Media languages must be used cohesively across all elements of a media production to effectively communicate the intended meaning to the audience. The four media languages - mise-en-scene, camera, sound, and editing - work together to construct meaning through the use of codes and conventions. When analyzing a media text, one must consider how each language was employed and the meanings derived from their combination. Examples should be given for each language from the analyzed work to demonstrate how they helped convey the producer's intended message.
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Chapter 6 Understanding Written argumentsRhetorical AnalysisWilheminaRossi174
Chapter 6: Understanding Written arguments/Rhetorical Analysis
Evaluation Argument Draft due Wednesday for peer review
Multimedia Rhetorical Analysis (1302)
Length: 800-950 words, double-spaced (not including Works Cited) in MLA format, 12-point font
Source limit: One (2) source minimum
You must include a “Works Cited” page and use correct MLA format for in-text (parenthetical) citations.
Your options (1302)
Culture Shock (Hulu)
Parasite (Hulu)
Close Encounters of the Fifth Kind (Tubi – free) https://tubitv.com/movies/560920/close-encounters-of-the-fifth-kind-contact-has-begun
Rhetorical Analysis (1301)
Length: 800-900 words (not including Works Cited) in MLA format, 12-point font
Source limit: One (1) source minimum. You must include a “Works Cited” page and use correct MLA format for in-text (parenthetical) citations.
Draft due: March 10th
Due: March 22nd (3/22)
For this assignment, you will write an analysis of the rhetorical strategies and techniques used by a writer in constructing a speech. The purpose of this assignment is to think and write critically about a text. In this paper, analyze a text selected by your instructor.
Your options (1301)
Eisenhower Farewell Address: https://youtu.be/OyBNmecVtdU
https://www.ourdocuments.gov/doc.php?flash=false&doc=90&page=transcript (text)
JFK Inauguration Address: https://youtu.be/PEC1C4p0k3E
https://www.ourdocuments.gov/doc.php?flash=false&doc=91&page=transcript (text)
Rhetorical Analysis
To begin your analysis, look at the different rhetorical information and guidelines provided in the course texts that we have covered and other writing strategies we have discussed in class, such as the writer’s backing of a claim, use of evidence, logic (or logical fallacies), organizational strategies, style, humor, and/or tone.
Choose an approach and be selective: you cannot cover all of these elements in a single paper. You must have a thesis about the article you choose and elements of its rhetoric.
You might, for example, write a thesis that addresses a single important technique of the writer, a few of the central strategies used by the writer to structure the article, or the effectiveness or ineffectiveness of the essay in achieving its purpose for a particular audience, using selected criteria.
Remember that these pieces are composed by published, respected writers who have quality to their writing; at the same time, you may find gaps in the writing, disagree with the logic or approach, or find significant concerns that are not addressed by the piece.
While you may include a very brief summary of what the writer says, summary should only be a small portion of your essay, and you should concentrate on developing your argument/thesis about the essay, using evidence and insight to support your claim.
Rhetorical Analysis
Is the effort to understand how people attempt to influence others through language and more broadly through every kind of symbolic action – not ...
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The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
1. Media languages
Q1 (b) “Discuss how you used Media Languages in one of your coursework
productions to create meaning for the audience.”
Use A2 coursework for this question as you did not use all four media languages for your AS coursework.
Remember with 1b you must include media theory, otherwise your answer is not analytical.
Using your blog, evaluation and final products for the A2 coursework create a LIST of areas you could
ANALYSE for media language – you must be able to refer to specific EXAMPLES in the exam:
CREATING MEANING: They are called media languages because as the four areas combine they
communicate the producer’s meaning to the audience. Codes in each area must match if they are to create
a consistent meaning that is easy to interpret. This is particularly true of music videos and soap operas:
both have a limited amount of time to get their point across to the audience and so have to use very direct,
stereotypical representations to get meanings across.
INTRODUCTION
State what you made for your A2 Production
• Media languages must combine effectively if the intended meaning is to reach the audience (Stuart
Hall) did you try to “close down” meaning by using stereotypes and archetypes or cultural codes?
• Media languages must be consistent across all three pieces if they are to be interpreted as the
producer intended
• Codes and conventions are interpreted according to the culture in which the text was made (e.g.
we expect that a woman in a red dress and heels will be a femme fatale). Briefly describe a code
you used to create meaning e.g. brick walls connote working class.
MAIN BODY OF ESSAY
MOVING IMAGE PIECE: Find three examples for each area so you have lots to discuss
EXAMPLE TABLE:
Media Language (all counts
as theory)
Example Meaning created
1). MISE EN SCENE; props,
costumes, colours, lighting,
pose, facial expression, body
language
Low key lighting Working class connotations
2. 2). CAMERA; movement,
framing, shot sizes, angles
BCU Audience see emotions of
characters, feel close to characters
so can relate to them. Possible
catharsis in being close to
characters.
3). SOUND; music, sound
effects, dialogue/ diegetic
and non diegetic
Major/minor key, dialogue, Rhetorical questions create a
cliffhanger
4). EDITING; length of shots,
pace, juxtaposition,
slow/fast motion, any other
transitions – fades, dissolves,
etc.
Action codes, enigma codes, slow
motion, black and white, shot-
reverse-shot,
Engage audience and make them
think lives of characters are
exciting
YOUR TABLE:
Media Language (all counts
as theory)
Example Meaning created
1). MISE EN SCENE; props,
costumes, colours, lighting,
pose, facial expression, body
language
2). CAMERA; movement,
framing, shot sizes, angles
3). SOUND; music, sound
effects, dialogue/ diegetic
and non diegetic
4). EDITING; length of shots,
pace, juxtaposition,
slow/fast motion, any other
transitions – fades, dissolves,
etc.
3. ANCILLARIES
Media Language (all counts
as theory)
Example Meaning
1). MISE EN SCENE; props,
costumes, colours, lighting,
pose, body language, facial
expression
2). CAMERA framing, shot
sizes, angles, direct address
4). EDITING; anchoring
characters on each other to create
narrative, anchoring text,
institutional branding to convey
values and intended audience (e.g.
E4 melodrama has different
audience to ITV social realism)
THEORY
For this essay ANY theory from the other essay areas will work, as will Collective Identity theory. Some
examples are below.
This table only contains examples for guidance: you should fill the boxes with your own examples
Theory Main points Apply to your work
Genre theory: • Genres are built to show
audiences what to expect
• Codes and conventions allow the
audience to predict what will
happen
• Offer catharsis and escapism
• Media languages are used to
show the audience which sub-
genre the soap/ music video is a
part of
• Media languages combine to tell
the audience how to feel/react to
information given in the text e.g.
shock, happiness, sadness
Narrative theory • Propp- equilibrium and disruption
• Todorov- character types. How do
media languages show which
archetypes are being used?
• Entices audience to watch, gives
them expected codes and
conventions (audience desire
conflict)
Gender theory • Mulvey- do any of your characters
conform to the male/female gaze?
•
Audience theory • Reception theory- closed down
use of codes and conventions
limits how the audience can
interpret your text
•
4. CONCLUSION
• Effective use of media languages is vital if a text is to communicate its’ intended meaning to its
target audience successfully.
• Codes and conventions must be used consistently and be understood by the culture for which the
text was created if a dominant reading is to be achieved.