Learn proven strategies to get more prospects into your sales funnel. In this webinar, we'll show you multiple ways to grow your email list and your sales lead funnel.
Topics Covered:
• The 'Agora Model' – a proven 'Client Acquisition Process' to generate more leads
• The characteristics of a successful offer
• The 3 hottest trends in B2B marketing today
• 6 Steps to creating irresistible B2B offers
• How to increase conversion rates on your landing pages
Presenter: Bob Bly
B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE Interics Digital
Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE Interics Digital
Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
Demand Generation for Marketers That Have to do it All - Heidi BullockMarketo
Heidi Bullock, VP of Demand Generation for Marketo, presents how to achieve better demand gen results through smarter marketing and how to analyze the performance of your marketing campaigns with the metrics that matter most.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
The people you draw to your website will be at all stages of the buying process, with some just starting to do research and some ready to buy. Content is a great way to the keep people at earlier stages of the buying process on your site and coming back until they are ready to purchase. Most people spend the day wading through emails, blogs, and websites, trying to determine what's relevant and worth their time. To draw them to your site versus your competitors', you're going to need quality content that makes your website the strongest in your field.
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
Seven criteria to create a powerful B2B lead generation engine. Whatever your product or service, never underestimate the importance of a well-tuned lead generating engine.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
Demand Generation for Marketers That Have to do it All - Heidi BullockMarketo
Heidi Bullock, VP of Demand Generation for Marketo, presents how to achieve better demand gen results through smarter marketing and how to analyze the performance of your marketing campaigns with the metrics that matter most.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
The people you draw to your website will be at all stages of the buying process, with some just starting to do research and some ready to buy. Content is a great way to the keep people at earlier stages of the buying process on your site and coming back until they are ready to purchase. Most people spend the day wading through emails, blogs, and websites, trying to determine what's relevant and worth their time. To draw them to your site versus your competitors', you're going to need quality content that makes your website the strongest in your field.
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
Seven criteria to create a powerful B2B lead generation engine. Whatever your product or service, never underestimate the importance of a well-tuned lead generating engine.
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you've got a focused campaign attack. Learn how to:
- Identify and prioritize your lead generation marketing program objectives
- Understand your audience and target their needs and pains
- Choose the most effective programs for your marketing plan
- Align your metrics with your objectives
Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this upcoming webinar. Join Scott for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects!
Learn how to make search engines work for you. Presented by noted Search Engine Optimization (SEO) expert and author of 'The Ultimate Guide to Search Engine Optimization,’ this information-packed webinar reveals several low cost ways to improve the 'natural search' traffic to your website.
Topics Covered:
• How to grow your opt-in email list with SEO
• Top ranking factors and the SEO framework
• The big 4 myths of SEO
• 5 must-do SEO tips to do now
Presenter: Jon Rognerud | SEO Advisor & Author
Generate and convert leads with permission-based email marketing. You'll leave this webinar with tips to generate twice as many leads at half the cost.
Topics Covered:
• A ‘blueprint' – using opt-in email to accelerate the lead funnel
• 7 steps to writing strong email messages
• Where to place links in your email for best results
• 16 great creative ideas for your next email campaign
Presenter: Bob Bly
Powerpoint slide presentation from the first in the series of Pinpointe webinars on Email Marketing deliverability tips. Presentations are based on analysis of thousands of customer email campaigns and over a hundred million emails.
The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox. Email Marketing 101 focuses on email content and covers the following topics:
- CAN-SPAM Requirements
- Designing for the Inbox (HTML tips)
- 21 DOs and DON’Ts
Which is more important - a great subject line or fantastic graphic design and witty content? Based on analysis of millions of B2B emails that have been sent through Pinpointe’s email marketing platform, we’ll cover top writing tips to help you improve email response rates.
Topics Covered:
• The top 10 best / worst performing email subject lines
• Writing tips to improve email response rates
• B2B email content
• What works / doesn’t work – NetProspex + Pinpointe ‘Fill the Pipeline’ solution
Presenters: Craig Stouffer, GM | Pinpointe and Mark Feldman, Marketing VP | NetProspex
Learn proven strategies to get more prospects into your sales funnel. We'll show you multiple ways to grow your email list and your sales lead funnel. You’ll leave this webinar with tips to help you easily generate twice as many leads at half the cost.
Topics Covered:
• The 'Agora Model' - A proven 'Client Acquisition Process' to generate more leads
• How to use LinkedIn to generate leads
• How to use a bait piece to attract new leads
• The top reasons why prospects subscribe to email
• The characteristics of a successful offer
Presenter: Bob Bly
Discover why offering white papers and other free content as premiums can double the response to your lead generation and email marketing campaigns. You will also learn how to create free content offers that generate more leads while achieving other marketing objectives.
Topics Covered:
• 5 reasons to offer free white papers in your marketing
• The 4 characteristics of a successful offer
• Choosing white paper titles and topics with the strongest appeal
• Generate twice as many leads at half the cost
• Interest prospects in your product, not just your whitepaper
Presenter: Bob Bly
Get valuable tips that will improve delivery and email response rates and help you take full advantage of cost efficient, high-impact email communications.
Topics Covered:
• Factors that impact email response rates
• B2B email content - DO's and DON'Ts
• HTML - Traps to avoid
• Tips to improve HTML response rates
Presenters: Craig Stouffer, GM | Pinpointe and Mark Feldman, Marketing VP | NetProspex
Successful social selling relies on creating irresistible curiosity. The more intense curiosity the more attention, response and leads generated. Get to know a strange (but effective) place to start and learn a step-by-step system that will net more customers by creating more confidence in them.
Topics Covered:
• Generate leads and sales with blogging, using a repeatable, proven system
• Increase response rates by creating curiosity in customers
• Apply social media to provoke more questions, leads & grow your list
• Avoid conventional wisdom “best practices” that do more harm than good
• Convert 'likes' 'friends' and 'followers' into leads, sales and subscribers
Presenter: Jeff Molander | Molander & Associates
Understand how a SPAM filter works. In this interactive webinar, we follow the path of an email from your server to the recipient's inbox and explain the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical than our previous email marketing webinars.-
Topics Covered:
• How current enterprise email filters work
• Tips to avoid getting accidentally blocked
• Tracking an email from send to delivery with possible pitfalls along the way
Presenters: Craig Stouffer, GM | Pinpointe and Mark Feldman, Marketing VP | NetProspex
All the website traffic in the world won’t earn you a dime unless your landing page can convert it into leads and sales. Packed full of examples, this webinar explains how to write and design landing pages that can double or triple conversion rates, leads, and sales online.
5 REASONS TO DOWNLOAD THE SLIDES:
1. You will get a template for writing landing pages that saves you time and effort
2. You will learn how to overcome visitor skepticism and create instant credibility
3. You will learn the 7 landing page “hot spots” where testing different elements can give you the greatest lift in conversion rates
4. You will learn how to use valuable content to increase landing page readership and response.
5. You will learn how to capture the e-mail addresses of visitors who do not buy your product or register on your page.
Find out how using split testing increases email response rates. In this email marketing webinar, we will demonstrate A/B testing results using several case studies.
Topics Covered:
• Which is better - sending from a person or from your company address
• Increasing response rates using personalization
• Subject line length and response rates
http://www.pinpointe.com/free-trial
Take a look at current marketing trends and get an action plan on how to take your email marketing strategy to the next level with email auto responders and lead nurturing. Also view practical examples of triggered email sequences and auto responders that increase nurture leads and conversions.
Topics Covered:
• Email marketing trends
• Tips to improve targeting and segmentation
• Drip marketing campaigns to nurture contacts and analyze results
• Practical drip marketing campaign examples to generate results
• Short demo of how to set up drip campaigns
Presenter: Tamara Gielen | Plan to Engage
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
The Facebook Conversion Formula: A Blueprint for Turning Fans into CustomersHeyo
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.
On this webinar, Nathan covered:
Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion
This deck shows the difference between "Cost per Click" (the usual industry metric) and "Cost per Engaged Visitor" which is a far more accurate measure of digital outreach success.
You Can't Buy Love: The Secrets of Demand Generation Strategy and SuccessMarketo
It's easy to spend some money to buy a bunch of cold "leads" for the sales team. But you can't buy interest, engagement or respect for your company and its products or services. Marketing may be a science, but making prospects love you before they've met you is an art called demand generation, and this webinar will show you how to build and implement a strategy to make it happen.
Join us on this educational webinar to learn:
• How to build and execute an end-to-end demand generation strategy
• The role of content in demand generation
• How to leverage social media
• What email contact strategy is most effective for nurturing leads
• How to tell when it's time for sales to make the call
• The secrets that can make your program a success
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Looking for help with Facebook? Our slides include tips on creating compelling content, using the new changes such as offers and promotions, engaging more people and improving the ratio of people 'talking about ' your page.
B2B DATA: You Don't Have to Love it, But Don't Ignore itamdia
En el mundo digital los anunciantes B2B son dolorosamente conscientes de la importancia de los datos para alcanzar a sus clientes y prospectos. Sin embargo, algunos de ellos lo encuentran como una tarea o un peso. En este encuentro, vamos a explorar lo que los anunciantes B2B pueden realmente estar haciendo para obtener el máximo valor empresarial de los datos sobre los clientes actuales y potenciales.
Veremos nuevas fuentes de datos, cómo mantener tus datos actualizados, las 5 mejores aplicaciones de datos en B2B y un caso de estudio acerca de cómo una compañía estadounidense aplica los datos para impulsar el crecimiento sostenible de su negocio.
Oradora:
Ruth P. Stevens
Es profesora de marketing en varias escuelas de negocios en Estados Unidos. Colabora con frecuencia en publicaciones especializadas como Biznology, Target Marketing Magazine y AdAge.
Es considerada una de las 100 personas más influyentes del marketing de negocios en Estados Unidos por la revista Crain´s BtoB. Su último libro es “B2B Data-Driven Marketing: Sources, Uses, Results”. Stevens ocupó posiciones senior en áreas de Marketing en Time Warner, Ziff-Davis e IBM.
Más info: www.ruthstevens.com.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
Content Strategy | How to Grow 10x With Your Content Myk Pono | iForumMyk Pono
Watch presentation: https://youtu.be/NUbCKzALU1M
Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and…
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ABOUT:
Myk Pono is a marketing and product growth strategist, advisor, consultant, and writer. He consulted many companies on marketing and product growth focusing on creating ideal customer profile, brand story, strategic messaging, customer acquisition strategy, and content strategy and distribution.
He co-authored Mastering Product Experience in SaaS with Product-Led Go-To-Market Strategy. His essays on marketing were read by over 400,000 people.
READ MORE:
►Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile | http://bit.ly/2WcL7wu
►Strategic Communication: How to Develop Strategic Messaging and Positioning | http://bit.ly/2rGD5OS
►How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy | http://bit.ly/2KjvoVC
►How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns | http://bit.ly/2Hptf9a
►How to Design Marketing Campaigns: The Importance of Market Segmentation | http://bit.ly/2LrGkBb
►Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS | http://bit.ly/2jWjUwn
►Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis | http://bit.ly/2MQffZy
►Understanding Customer Experience in SaaS | http://bit.ly/2RvXrcx
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
Shopify Meetup Penang, Malaysia | November 2018Meekco.Asia
A digital economy insights about Malaysia and South East Asia, on how the modern eCommerce apps and services can help bringing up the game of the traditional brands and businesses from the competition.
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Similar to Secrets of Successful B2B Lead Generation (20)
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
The PPC Playbook: Taking Command of Your Campaigns in the Age of AIPinpointe On-Demand
Is your pay-per-click strategy in dire need of updating?
If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too.
So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns.
If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with winning plays, view these slides along with the accompanying webinar found at http://email-marketing.pinpointe.com/webinar-ppc-playbook-loveday
Learn how to use the latest online advertising technologies (think AI-powered) to optimize your digital campaigns. Lance will also outline a framework that shows you the key steps to beat the competition and succeed with your PPC ads.
MARKETING MAKEOVER: How to Stand Out in a Content Saturated World (Webinar Sl...Pinpointe On-Demand
At the core of modern marketing lies a couple of common questions…
How do I make my business stand out with all this noise?
How do I stop wasting money every day on stuff that doesn’t work?
Sounds familiar?
Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing.
This slide deck goes along with a webinar by Pinpointe and award-winning marketing expert & strategist Antoine Dupont. It shows you tools and techniques for effectively creating remarkable content that generates more leads while growing your business.
By focusing on quality vs. quantity and bull’s eye research, you’ll learn how to create content people want to watch & read and do business with you.
Key Takeaways:
· Understand what works and doesn’t work anymore
· How to be effective with video marketing
· Why Facebook is grossly misunderstood
· How to clarify the messaging on your website to increase conversions
· How to effectively use email in your content marketing strategy
· How to stop thinking conversion and focus on the experience
If your organization has spent marketing dollars on tactics that no longer work, view these slides and the webinar replay found at http://email-marketing.pinpointe.com/webinar-marketing-makeover-stand-out-dupont, and Antoine will show you how your business can stand out through a series of easy-to-implement, actionable items.
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
How to Effectively Track Your Marketing Campaigns & Prove ROIPinpointe On-Demand
One of the most challenges jobs as a marketer is proving ROI for your campaigns.
There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR
In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to:
Track all cross-channel traffic
Attribute traffic to different campaigns
Understand the impact of A/B testing
See what elements of your campaign are producing the greatest ROI
And more…
If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view.
This is the slide deck that goes along with the webinar.
This slide deck is from a webinar you can find at https://email-marketing.pinpointe.com/webinar-5-types-of-videos-your-business-needs-to-grow-dupont
People love to watch videos!
A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in a shorter amount of time. And if done right, your videos will strike an emotional cord that’ll drive your customers to act.
This deck (and on-demand event) covers the top five videos every business should have and what you need to know to get started with video marketing.
After viewing this deck and the webinar that goes along with it, you’ll walk away with a clear understanding of:
• What types of videos generate engagement
• How to create a high-quality video with a small budget
• How to produce content your audience cares about
• Where to post and promote your content
• And more…
This slide deck goes along with an on-demand webinar that can be found at http://email-marketing.pinpointe.com/webinar-create-email-plan-for-funnel-ristow
In these slides you see how to create an integrated email marketing plan that addresses all objectives in your sales and marketing funnel – from building brand awareness and nurturing the lead to converting the business.
For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers.
This slide deck goes a long with an on-demand webinar (XXX) that uncovers eight different instances when you can strategically utilize email marketing to draw your audience in and make a big impact that creates raving fans.
This slide deck goes with a webinar that can be downloaded at http://email-marketing.pinpointe.com/webinar-diagnosing-treating-common-email-marketing-problems-mcewen
The Email Doctor Is In…
Email marketers have great intentions when they create an email, but there are so many small decisions to make that affect the end results. From poorly-placed CTAs to novel-size messages, these are just a couple of the problematic symptoms marketers deal with.
This deck looks at actual examples of broken email campaigns and provides a diagnose of the issues.
A Few Items Covered:
Email layout and design
Best writing practices
Personalization techniques
CTA wording and placement
Social connections
If you’re looking to get your emails in perfect sending condition – you’ll want to check out this slide deck.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Create the Ultimate Marketing Trifecta: 13 Tips Around Email, Content & SEOPinpointe On-Demand
This slide deck goes along with a webinar, which you can find at http://email-marketing.pinpointe.com/webinar-how-to-create-ultimate-marketing-trifecta
To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics.
When you combine email, content, and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future.
This deck shows you how to combine these three elements to maximize your marketing reach.
The Secret to Turning Your Website into a Conversion MachinePinpointe On-Demand
You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell.
In these webinar slides, marketing conversion expert Antoine Dupont shows you a proven communication formula that has been used on thousands of websites. After viewing the slides (and webinar,) you’ll have a good understanding of how to craft a good marketing story that works and why it’s the most powerful tool to compel the human brain (and pocketbook).
These slides go with the webinar The Secret to Turning Your Website into a Conversion Machine, which can be found at http://email-marketing.pinpointe.com/webinar-webinar-turn-your-website-into-conversion-machine-dupont
Email is still proven to be the best ROI of any marketing channel …regardless of your industry.
With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers.
This deck explores 30 (actually more) of the best and most practical ways to improve your email campaigns. It challenges your current email conceptions and shows you just why this channel continues to be vitally important for marketers.
This deck go with a webinar found at http://email-marketing.pinpointe.com/webinar-30-tactics-to-take-your-emails-from-zero-to-hero-barber.
Email Marketing Bootcamp: 2-Week Plan to Grow Your Email ListPinpointe On-Demand
This slide deck goes along with a webinar. To watch the on-demand webinar, go to http://email-marketing.pinpointe.com/webinar-email-marketing-bootcamp-lisa-furgison-mcewen
Marketers, fall in!
It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place.
This deck (partnered with the on-demand webinar) provides a detailed plan to grow your email list in just two weeks.
What you'll view:
- A day-by-day plan to grow your email list
- New tools you can use to collect emails online
- Tips on form creation and placement
- Common mistakes made during list growth
- And more...
Webinar Slides | How to Create Videos for Your Business People Want to WatchPinpointe On-Demand
Video marketing is taking consumers by storm…
It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kinds of stats, don’t you think it’s time to learn more about video marketing?
Pinpointe has partnered with video marketing specialist, Antoine Dupont, to bring you a special on-demand webinar that covers everything you need to know to get started with video marketing. You can view the webinar at http://email-marketing.pinpointe.com/webinar-create-marketing-videos-dupont
These are the slides that accompany the webinar.
Walk away from the webinar with a good understanding of:
- How to create a high-quality video with a small budget
- The best marketing channels to promote your video
- Content selections
- Video length/time
- And more…
Antoine has created 100s of videos for businesses to help them grow and get ahead of their competition, and during the on-demand event, he will be sharing his knowledge with you.
15 Email Marketing Tools & Apps Every Marketer Needs in 2018 [Webinar Slides]Pinpointe On-Demand
Stop wasting your time searching for those perfect email marketing tools! Email marketing is an efficient way to reach customers, but there is a lot of preparation to get a campaign just right. In this coming year, why not make it even easier to create and send stunning emails that get read and clicked?
This slide deck covers the latest tools and apps that can help make email marketing a breeze in 2018, including those that will help you:
Edit images
Check content for errors
Review emails for spam potential
Automate emails
And more...
How to Create eNewsletters That Your Subscribers Will Love (and Want to Share)Pinpointe On-Demand
Want your customers to love & share your email newsletters?
Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this deck, you'll see samples of modern eNewslettersthat your subscribers will not only read but share with others.
View the accompanying webinar at http://email-marketing.pinpointe.com/webinar-create-an-enewsletter-that-your-subscribers-will-love-mcewen where you'll see:
The effectiveness of eNewsletters
How eNewsletters have evolved over time
A break down the components of an effective eNewsletter
Tons of examples of bad and good eNewsletters
And more!
Why Your Email Campaigns Aren’t Getting the Responses You DesirePinpointe On-Demand
Learn What You're Doing Wrong and How to Fix It...
You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses from their email campaigns.
These slides look at problems that many companies make when building and sending campaigns, including:
Email frequency
Selling a product vs. solving a problem
Call to action blunders
Campaign landing page mistakes
And more…
8 Ways to Amplify & Distribute Marketing Content for Lead GenerationPinpointe On-Demand
Want to learn how to promote your marketing content to the right audience?
Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people?
View the webinar that goes along with these slides at http://email-marketing.pinpointe.com/webinar-8-ways-to-amplify-distribute-marketing-content-for-lead-generation-michael-reynolds
How to Create Craveable Marketing Content That Attracts & Keeps CustomersPinpointe On-Demand
To watch the webinar that goes along with these slides, go to http://email-marketing.pinpointe.com/how-to-create-craveable-marketing-content-lisa-mcewen
Are you looking to acquire and retain customers but aren’t sure which marketing tactics can help achieve these goals?
In this deck, you'll see the ways to create and use awesome content that subscribers crave, along with:
- Types of content to create
- Writing tricks that encourage customers to act
- Effective ways to distribute content via email and social
- Plus more +++
From creating blog articles to emailing retention-focused messages, this deck will give you the inspiration you need to boost business with great content.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. P. 1 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Robert W. Bly
Center for Technical Communication
www.bly.com
(201) 505-9451
rwbly@bly.com
Twitter: @robertbly
Features
Presenter:
3. P. 2 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Ques-ons
Please
ask
ques*ons
in
ques*on
panel
We
will
work
ques*ons
into
presenta*on
Post
ques*ons
on
Twi4er
to:
@Pinpointe
Addi-onal
Informa-on
Webinar
is
being
recorded
Email
to
On-‐demand
webinar,
slides
in
3-‐4
days
Please
share!
LinkedIn,
Twi?er,
FB
4. P. 3 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Bob
Bly:
◦ 4
free
marke*ng
reports
worth
over
$100
◦ Download
at
h4p://www.bly.com/reports
Pinpointe:
◦ Free
-‐
1
month
Service
($42
~
$500
value)
◦ h4p://www.pinpointe.com/get-‐started
◦ Coupon
code:
PPTWEBNR
(Limited
Time)
5. P. 4 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Need
more
than
email
marke-ng,
but…
Not
ready
for
the
complexity
and
cost
of
marke-ng
automa-on?
Pinpointe
fills
the
gap
between
email
marke-ng
+
marke-ng
automa-on
6,000+
companies
using
Pinpointe
plaOorm
6. P. 5 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
• Internet
Strategist,
Copywriter
• Author
of
80
books
• Appeared
on
TV,
and
radio
• Clients
include
IBM,
Medical
Economics,
AT&T,
BOC
Gasses,
and
others
• Helps
a
wide
range
of
clients
with
email
marke-ng,
copy,
direct
marke-ng
&
more.
7. P. 6 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
• The
3
ho?est
trends
in
B2B
lead
genera-on
today.
• The
secret
to
genera-ng
real
leads
with
free
content
offer.
• Does
direct
mail
s-ll
work
FOR
B2B
lead
genera-on?
• How
to
increase
conversion
rates
on
your
lead
capture
landing
pages.
• 6
steps
to
crea-ng
irresis-ble
B2B
offers.
• Using
the
Agora
Model
for
B2B
lead
genera-on.
8. P. 7 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Suspect
-‐-‐
anyone
in
the
universe
who
could
possibly
buy
your
product.
Prospect
-‐-‐
someone
with
the
money,
authority,
and
desire
to
buy
your
product
Inquiry
-‐-‐
a
contact
from
a
suspect
Lead
-‐-‐
a
contact
from
a
prospect
Lead
genera-on
-‐-‐
marke*ng
whose
objec*ve
is
to
produce
leads
9. P. 8 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Response
Mechanisms
• Business
reply
mail
• Telephone
• Fax
• Web
site
• Landing
page
• PURLs
Lead
Genera-on
Methods
• Banner
adver*sing
• Pay-‐per-‐click
adver*sing
• Print
adver*sing
• Direct
mail
• Trade
shows
• Social
Networking
• PR
• Ar*cle
wri*ng
• Public
Speaking
• E-‐mail
marke*ng
Source: “Step by Step Lead
Generation and Lead Nurturing:
McCarthy & King
10. P. 9 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Today you
need a “bait
piece” to
generate
leads.
Free Offer
12. P. 11 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Promotion
Bait Piece Offers
Fulfillment
Follow-Up
Close
Prospect
Requests
Bait Piece
Purchase?
NO
NO
YES
13. P. 12 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
“Marketers
have
to
enter
that
emerging
inner
circle
of
trusted
companies
from
whom
people
are
willing
to
keep
reading
e-‐mails.”
–
QurisInc.
Survey,
reported
in
DM
News
The
Inner
Circle
and
the
“Rule
of
16”
“Stop
using
e-‐mail
to
acquire
new
customers”
–
Rob
Cosinuke
and
Chuck
DeSynder,
DM
News
14. P. 13 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Free e-zine
House e-list
Social Media
Blogging
Online Ads
E-mails
Pay per
Click
Postcards
Search
Engines
Affiliate
Deals
Pop-unders
Pop-ups
Editorial
Mentions
Banner Ads
Articles
Orders
Solo
Promotional
E-Mails
Ads in Free
E-Zine
Co-Regs
16. P. 15 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Response = ƒ(Offer)
OFFERS
• High Perceived Value
• Unique
• Relevant
• Desired
• Easy
• Risk-Free
17. P. 16 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
87%
of
B2B
content
marketers
use
social
media
(other
than
blogs)
83%
of
B2B
content
marketers
use
ar*cles
on
their
website
78%
of
B2B
content
marketers
use
eNewsle4ers
77%
of
B2B
content
marketers
use
blogs
71%
of
B2B
content
marketers
use
case
studies
70%
of
B2B
content
marketers
use
videos
70%
of
B2B
content
marketers
use
ar*cles
on
other
websites
69%
of
B2B
content
marketers
use
in-‐person
events
61%
of
B2B
content
marketers
use
white
papers
59%
of
B2B
content
marketers
use
webinars
or
webcasts
44%
of
B2B
content
marketers
use
research
reports
40%
of
B2B
content
marketers
use
micro
sites
18. P. 17 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
38%
of
B2B
content
marketers
use
infographics
38%
of
B2B
content
marketers
use
branded
content
tools
33%
of
B2B
content
marketers
use
mobile
content
32%
of
B2B
content
marketers
use
eBooks
31%
of
B2B
content
marketers
use
print
magazines
29%
of
B2B
content
marketers
use
books
28%
of
B2B
content
marketers
use
virtual
conferences
27%
of
B2B
content
marketers
use
podcasts
26%
of
B2B
content
marketers
use
licensed
or
syndicated
content
26%
of
B2B
content
marketers
use
mobile
apps
25%
of
B2B
content
marketers
use
digital
magazines
24%
of
B2B
content
marketers
use
print
newsle4ers
19. P. 18 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
• Survey
of
1,400
IT
professionals
whether
content
influences
their
purchase
decisions.
• 89%
content
has
an
impact
on
their
preference
of
technology
vendor.
• The
respondents
also
said
that
they
were
more
likely
to
download
and
read
white
papers
than
product
literature.
• 69%
who
like
your
white
paper
will
pass
it
on
to
colleagues.
• 57%
of
IT
professionals
said
white
papers
influenced
their
buying
decisions.
• 71%
prefer
white
papers
to
other
marke*ng
content.
*Sources: Maddox, Kate, “Study looks at value of online content,” BtoB, p. 3; Huff,
Dianna, “How to Syndicate Your White Papers,” MarketingSherpa; Knowledge
Storm/MarketingSherpa Study
20. P. 19 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
1.
Sets
the
specs.
2.
Makes
the
prospect
beholden
(reciprocity).
3.
Generates
more
inquiries.
4.
Establishes
you
as
the
expert.
5.
Educates
the
market.
6.
Drives
sales.
25. P. 24 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Purpose/Audience Description
Senior Management high-level
overview
Executive Briefing
Instructions Manual
How to specify or choose a
product
Consumer Awareness Guide;
Buyer’s Guide; Selection Guide
Information, tips, technical data Special Report
Quick tips Tip Sheet
Technical or research data Monograph
Printed multi-page saddle-stitched
document, 4x9-inch page size Booklet
Printed multi-page document,
folded
Pamphlet
26. P. 25 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
IDC
es-mates
social
networking
for
business
will
be
$10.5
billion
by
2016
28. P. 27 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Custora came up with its figures by analyzing data from 72 million
customers shopping on 86 different retailer sites.
35. P. 34 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
If
Subscribers
are
the
Primary
Goal
-‐>
Make
Sign-‐Up
Box
Prominent
Free Content
Offer
The less info
you ask for,
the more sign-
ups you get!
If you don’t
rent or swap
your names,
say so!
Post an
archive of all
back issues E-Zine Title
Benefit & Offers
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Stress
the
Premium
43. P. 42 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
1. Each
adver@sement
must
say
to
the
reader:
“Buy
this
product,
and
you
will
get
this
specific
benefit.”
2. The
proposi@on
must
be
one
that
the
compe@@on
either
cannot,
or
does
not,
offer.
It
must
be
unique
-‐-‐
either
a
uniqueness
of
brand
or
a
claim
not
otherwise
made
in
that
par@cular
field.
3. The
proposi@on
must
be
so
strong
that
it
can
move
the
mass
millions,
i.e.,
pull
over
new
customers
to
your
product.
--Rosser Reeves,
Reality in Advertising
(Alfred A. Knopf, 1961)