This slide deck goes along with a webinar. To watch the on-demand webinar, go to http://email-marketing.pinpointe.com/webinar-email-marketing-bootcamp-lisa-furgison-mcewen Marketers, fall in! It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place. This deck (partnered with the on-demand webinar) provides a detailed plan to grow your email list in just two weeks. What you'll view: - A day-by-day plan to grow your email list - New tools you can use to collect emails online - Tips on form creation and placement - Common mistakes made during list growth - And more...

2. Enterprise Email Marketing
for customers who have outgrown
their current email marketing provider
BROUGHT TO YOU BY:
Pinpointe On-Demand, Inc.
MODERATOR:
Eryn Branham
Pinpointe On-Demand, Inc.
ebranham@pinpointe.com
623.975.3335

3. Enterprise Edition:
Preserve Your Brand
White Label Version
WHY
PINPOINTE?
Get ADVANCED
EMAIL MARKETING
FEATURES that fit
your needs!
Unique User Logins
Up to 200 Sub Accounts
Develop Your Send
Reputation
Dedicated Cloud & IPs
1:1 Help
Account Manager
+ Consulting
§ Design mobile friendly campaigns in minutes
§ Designed for high volume sending
§ Ideal for enterprises sending 50K/mo -- 50M/mo
§ Better Results: Advanced segments + behavioral
targeting

4. A Few of Our Customers:
INDUSTRIES
WE SERVE
• Agencies
• Consumer Products
• Distribution
• Education / University
• Entertainment
• Finance
• Gaming
• Government
• Technology
• Media / Publishing
• Manufacturing
• And More…

5. FREE DEMO
http://email-marketing.pinpointe.com/schedule-your-demo

6. LISA
FURGISON MCEWEN
Content Creator &
Email Marketing Specialist
McEwen's Media
mcewensmedia@gmail.com
Twitter: @lfurgison
Blog:
https://mcewensmedia.com/media-blog/
https://mcewensmedia.com/
§ Helps brands write, publish
and promote content through
various digital channels
§ Background stems from a
decade of journalism
experience in both broadcast
and online platforms
FEATURED SPEAKER

8. Email Bootcamp
Today’s agenda:
• Discuss importance of list growth
• Review step-by-step plan
• You can download the worksheet, it’s located on
the handouts section on the GoToWebinar panel
• Discuss tools that can help (some require a
subscription)
• Key to success:
• Commit to the plan
• Use multiple channels, multiple forms of marketing

9. Importance of List Growth
30%
70%
Subscribers come and go
Subscribers who
leave
Remaining
subscribers
Transparent: Subscribers who click unsubscribe.
Opaque: Subscribers who are inactive.

10. 61
15
6 3
Slow list
growth
Rapid list
growth
Shrinking
slowly
Shrinking
rapidly
What best describes your email list
size?
To grow, you have to
gain subscribers faster
than they churn, which is
why most brands grow
their list slowly.
Importance of List Growth

11. Growth Strategy
DAY 1: Set up email sign up forms
• Tips
• Pick a prime spot
• Offer benefits or a
freebie
• Use pop-ups
• Tools
• Pinpointe sign up
form
• OptinMonster

12. Growth Strategy
DAY 2: Automate a welcome email
• Tips
• Subscribers
will join. Be
sure to greet
them
immediately.
• Tools
• Pinpointe automation.
Trigger welcome
email as sign-ups
occur.

13. Growth Strategy
DAY 3: Improve your email signature
• Tips
• Let customers
join your list
via a link in
your email
signature.
• Tools
• Wise Stamp

14. Growth Strategy
DAY 4-7: Create gated content
• Tips
• Create gated content
for your most visited
posts or pages.
• Offer a checklist,
cheat sheet, guide.
• Tools
• OptinMonster
• WP Plugin:
Before and After

15. Growth Strategy
DAY 8: Create an opt-in landing page
• Tips
• Direct traffic to a
landing page
• Clutter-free
• One CTA
• Tools
• Pinpointe’s
landing pages
• LeadPages

16. Growth Strategy
DAY 9-11: Guest posting
• Process
• Identify top industry sites
• Research posts
• Check for bios
• Look for guest blogging
guidelines
• Reach out to content
manager
• In bio, link to email
landing page
• Goal: 5 sites
• Tools
• AllMyTweets to find emails

17. Growth Strategy
DAY 12-13: Buy Facebook ads
• Tips
• Target website visitors –
those who visited
certain pages.
• Good use of money.
• Send traffic to landing
page or form
• Tools
• Facebook ads

18. Growth Strategy
DAY 14: Create an action plan
• Next steps
• How will you nurture leads?
• How will you segment new
contacts?
• What automation should be
set up to help?
• Tools
• Pinpointe’s drip campaigns

19. 10
WE THANK YOU
We appreciate you taking the
time to watch this today!

20. • sales@pinpointe.com
• http://email-
marketing.pinpointe.com/schedule-
your-demo
• (800) 557-6584 or US:
(408) 834-7577, Option #2
SEE US IN ACTION
PINPOINTE DEMO
FREE TRIAL
1 MONTH OF PINPOINTE EMAIL
MARKETING
• Monthly subscription 5k/mo –
100k/mo
• $49-$550 value
• https://www.pinpointe.com/get-
started
• Use coupon code PPTWEBNR in
your shopping cart
NEXT STEPS

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