Effective Ways to Generate Sales with Blogging

•

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Successful social selling relies on creating irresistible curiosity. The more intense curiosity the more attention, response and leads generated. Get to know a strange (but effective) place to start and learn a step-by-step system that will net more customers by creating more confidence in them. Topics Covered: • Generate leads and sales with blogging, using a repeatable, proven system • Increase response rates by creating curiosity in customers • Apply social media to provoke more questions, leads & grow your list • Avoid conventional wisdom “best practices” that do more harm than good • Convert 'likes' 'friends' and 'followers' into leads, sales and subscribers Presenter: Jeff Molander | Molander & Associates

Social Media

EFFECTIVE WAYS TO
GENERATE SALES WITH
BLOGGING

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Craig Stouffer
cstouffer@pinpointe.com
Pinpointe On-Demand, Inc.
www.pinpointe.com
Phone: (800) 557-6584
Twitter: @pinpointe
Jeff Molander
jeff@jeffmolander.com
Molander & Associates
www.makesocialmediasell.com
Phone: (312) 957-6020
Twitter: @jeffreymolander

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!  Free
-‐
1
month
Service
($42
~
$500
value)

!  h;p://www.pinpointe.com/get-‐started

!  Coupon
code:
PPTWEBNR
(avail
2
weeks)

!  Jeﬀ
–
also
presenPng
a
special
incenPve

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•  “Business
Class”
Email
MarkePng

•  …
#1
Rated,
Feature-‐Rich,
Email
Marke7ng
Automa7on

•  …
1,000+
mobile-‐friendly
email
templates

•  6,000+
companies
using
Pinpointe
plaWorm

•  Servicing
“B2B”
and
“B2C”
Power
Users

•  Customer
Quotes
–
Pinpointe
is…

…
“Constant
Contact
on
steroids!”

…
“Aﬀordable
alterna7ve
to
ExactTarget”

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5
Pinpointe:
Segment
Target
Engage

!  Create
Awesome
emails

◦  1,000+
mobile
friendly
templates

!  Create
drip
markePng
campaigns

◦  Autoresponder
sequences
a`er
contact
joins
a
list

◦  Add
advanced
ﬁlters,
variable
send-‐from

!  ‘Smart
Segments’:

◦  Combine
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custom
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to
segment

◦  Segments
are
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Tip #1: Create Curiosity

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!  Grab attention
!  Provoke engagement
!  Get responded to
Then…

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Real-World
Examples

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The “Ethical Bribe”
"  Provokes reaction
"  Shows how to avoid risk or
exploit opportunity
"  Incomplete, teases!
"  Compels an action
"  Raw, 'real', credible
"  Concise
"  Removes barriers to purchase
"  Begins a journey

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Structure social to:

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Are you using social to
!  Teach new skills?
!  Compare, contrast options?
!  Steer buyers clear of risks?
!  Guide toward a goal?
!  DO something meaningful
for prospects?

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MakeSocialSell.com/free-training

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Your Questions
jeff@jeffmolander.com

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What...
!  pressing problem do we solve?
!  pain do I remove?
!  pleasure can I help create?
!  freedom does our service permit?
!  connection does our product allow?
Assessment: Ask Yourself:

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Watch presentation: https://youtu.be/NUbCKzALU1M Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and… ► Subscribe to My Channel: http://bit.ly/2NeqPRH CONNECT: ► Website: http://www.mykpono.com/ ► Facebook: https://www.facebook.com/myk.pono ► Instagram: https://www.instagram.com/mykolahj/ ► Newsletter: https://www.getrevue.co/profile/myxys ► Linkedin: http://bit.ly/2vXX5y3 ► Medium: https://twitter.com/myxys ► Twitter: https://twitter.com/myxys ► Quora: https://www.quora.com/profile/Myk-Pono ► Youtube channel: http://bit.ly/2NeqPRH -- ABOUT: Myk Pono is a marketing and product growth strategist, advisor, consultant, and writer. He consulted many companies on marketing and product growth focusing on creating ideal customer profile, brand story, strategic messaging, customer acquisition strategy, and content strategy and distribution. He co-authored Mastering Product Experience in SaaS with Product-Led Go-To-Market Strategy. His essays on marketing were read by over 400,000 people. READ MORE: ►Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile | http://bit.ly/2WcL7wu ►Strategic Communication: How to Develop Strategic Messaging and Positioning | http://bit.ly/2rGD5OS ►How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy | http://bit.ly/2KjvoVC ►How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns | http://bit.ly/2Hptf9a ►How to Design Marketing Campaigns: The Importance of Market Segmentation | http://bit.ly/2LrGkBb ►Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS | http://bit.ly/2jWjUwn ►Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis | http://bit.ly/2MQffZy ►Understanding Customer Experience in SaaS | http://bit.ly/2RvXrcx

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Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task. This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue. What you’ll learn: - What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy - What tag management is and why how it controls and manages your customer data - Whether or not you should be using a customer data platform for integration - How to build a taxonomy and schema sheet - The proper way to name the actions your users take - How to store important demographic, technographic, and firmographic data - How to maintain data governance in your marketing stack If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar. View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw

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One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to: Track all cross-channel traffic Attribute traffic to different campaigns Understand the impact of A/B testing See what elements of your campaign are producing the greatest ROI And more… If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view. This is the slide deck that goes along with the webinar.

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This slide deck is from a webinar you can find at https://email-marketing.pinpointe.com/webinar-5-types-of-videos-your-business-needs-to-grow-dupont People love to watch videos! A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in a shorter amount of time. And if done right, your videos will strike an emotional cord that’ll drive your customers to act. This deck (and on-demand event) covers the top five videos every business should have and what you need to know to get started with video marketing. After viewing this deck and the webinar that goes along with it, you’ll walk away with a clear understanding of: • What types of videos generate engagement • How to create a high-quality video with a small budget • How to produce content your audience cares about • Where to post and promote your content • And more…

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This slide deck goes with a webinar that can be downloaded at http://email-marketing.pinpointe.com/webinar-diagnosing-treating-common-email-marketing-problems-mcewen The Email Doctor Is In… Email marketers have great intentions when they create an email, but there are so many small decisions to make that affect the end results. From poorly-placed CTAs to novel-size messages, these are just a couple of the problematic symptoms marketers deal with. This deck looks at actual examples of broken email campaigns and provides a diagnose of the issues. A Few Items Covered: Email layout and design Best writing practices Personalization techniques CTA wording and placement Social connections If you’re looking to get your emails in perfect sending condition – you’ll want to check out this slide deck.

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Video marketing is taking consumers by storm… It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kinds of stats, don’t you think it’s time to learn more about video marketing? Pinpointe has partnered with video marketing specialist, Antoine Dupont, to bring you a special on-demand webinar that covers everything you need to know to get started with video marketing. You can view the webinar at http://email-marketing.pinpointe.com/webinar-create-marketing-videos-dupont These are the slides that accompany the webinar. Walk away from the webinar with a good understanding of: - How to create a high-quality video with a small budget - The best marketing channels to promote your video - Content selections - Video length/time - And more… Antoine has created 100s of videos for businesses to help them grow and get ahead of their competition, and during the on-demand event, he will be sharing his knowledge with you.

15 Email Marketing Tools & Apps Every Marketer Needs in 2018 [Webinar Slides]

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Stop wasting your time searching for those perfect email marketing tools! Email marketing is an efficient way to reach customers, but there is a lot of preparation to get a campaign just right. In this coming year, why not make it even easier to create and send stunning emails that get read and clicked? This slide deck covers the latest tools and apps that can help make email marketing a breeze in 2018, including those that will help you: Edit images Check content for errors Review emails for spam potential Automate emails And more...

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Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this deck, you'll see samples of modern eNewslettersthat your subscribers will not only read but share with others. View the accompanying webinar at http://email-marketing.pinpointe.com/webinar-create-an-enewsletter-that-your-subscribers-will-love-mcewen where you'll see: The effectiveness of eNewsletters How eNewsletters have evolved over time A break down the components of an effective eNewsletter Tons of examples of bad and good eNewsletters And more!

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Learn What You're Doing Wrong and How to Fix It... You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses from their email campaigns. These slides look at problems that many companies make when building and sending campaigns, including: Email frequency Selling a product vs. solving a problem Call to action blunders Campaign landing page mistakes And more…

8 Ways to Amplify & Distribute Marketing Content for Lead Generation

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Want to learn how to promote your marketing content to the right audience? Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people? View the webinar that goes along with these slides at http://email-marketing.pinpointe.com/webinar-8-ways-to-amplify-distribute-marketing-content-for-lead-generation-michael-reynolds

How to Create Craveable Marketing Content That Attracts & Keeps Customers

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To watch the webinar that goes along with these slides, go to http://email-marketing.pinpointe.com/how-to-create-craveable-marketing-content-lisa-mcewen Are you looking to acquire and retain customers but aren’t sure which marketing tactics can help achieve these goals? In this deck, you'll see the ways to create and use awesome content that subscribers crave, along with: - Types of content to create - Writing tricks that encourage customers to act - Effective ways to distribute content via email and social - Plus more +++ From creating blog articles to emailing retention-focused messages, this deck will give you the inspiration you need to boost business with great content.

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20. P. 19 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Are you using social to !  Teach new skills? !  Compare, contrast options? !  Steer buyers clear of risks? !  Guide toward a goal? !  DO something meaningful for prospects?

21. P. 20 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 MakeSocialSell.com/free-training

22. P. 21 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Your Questions jeff@jeffmolander.com

23. P. 22 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 What... !  pressing problem do we solve? !  pain do I remove? !  pleasure can I help create? !  freedom does our service permit? !  connection does our product allow? Assessment: Ask Yourself:

24. P. 23 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

25. P. 24 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Please … Join Us… for future webinars Tips: blog.pinpointe.com (ParPcipate!) Share / Tweet @Pinpointe Pinpointe www.pinpointe.com/get-‐started +1 (408) 834-‐7577 Twi;er: @pinpointe Blog: www.pinpointe.com/blog

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