This document discusses Pinpointe, a leading business-to-business email marketing service. Pinpointe has the #1 ranking, a 97% customer retention rate, and serves thousands of customers nationwide. The document also provides an overview of eNewsletters, including their effectiveness, content ideas, design tips, and best practices for increasing open rates. Key recommendations include keeping the newsletter engaging and relationship-focused over sales-driven, using catchy headlines and short snippets to encourage clicking through to full articles on the company blog.

2. A Leader in Business-to-Business Email Marketing
Brought to you by
Pinpointe
800-920-7227 | www.pinpointe.com
Eryn Branham
Pinpointe On-Demand, Inc.
ebranham@pinpointe.com | 800-920-7227

3. 800-920-7227 | www.pinpointe.com
Why Pinpointe?
ü #1 ranked email marketing service
ü 97% customer retention rate
ü Serves thousands of customers nationwide
ü Affordable, robust, feature-centric solution with easy-to-use marketing
automation features including:
ü Sophisticated list segmentation
ü Autoresponders
ü Triggered emails
ü Detailed reporting and analytics
ü Unlimited split testing
ü In-depth spam checker
ü User-friendy drag & drop editor
ü And more…

4. Content Creator and Email Marketing Specialist
McEwen's Media
mcewensmedia@gmail.com
Twitter: @lfurgison | Blog: https://mcewensmedia.com/media-blog/
https://mcewensmedia.com/
Featured Speaker
Lisa Furgison McEwen
800-920-7227 | www.pinpointe.com
ü Helps brands write, publish and promote content through
various digital channels
ü Background stems from a decade of journalism experience in
both broadcast and online platforms

5. Agenda
u Define eNewsletter
u Examine effectiveness
u Email template
u Content ideas
u Design
u Best time to send
u Tips to get subscribers to open

6. What’s an eNewsletter?
u Email that engages and informs customers about your
business and product on a regular basis.
u Newsletters offer a variety of content: articles, event
invitations, videos, graphics, etc.
u Primary focus: engage subscribers and build
relationships. The primary focus IS NOT TO SELL
PRODUCTS.

7. eNewsletter or not?

8. Effectiveness of eNewsletters
u Top 3 uses for email marketing
u Newsletters 66%
u Promotional content 54%
u Welcome series 42%
u When asked, 90% of customers preferred to stay in
touch with a company via an eNewsletter over
Facebook.
u Well-written newsletters have some of the highest
engagement rates.

9. eNewsletter formula
1. What’s the point?
HEADER
2. Why should I care?
COPY
3. What should I do next?
CALL TO ACTION

10. Pick a format
Longform
One point
Blockform
Multiple points

11. Content ideas
u How-to articles
u Industry news
u Announcements
uUpcoming events
uThoughts on a current events
uFeature employees

12. Where content lives
u Full length content should live on your blog. Tease
articles in your newsletter and provide a link to
read more.
u Videos, graphics and data can be used in your
newsletter and on your blog.
u Reuse teases from your newsletter on social with
links to content.

13. Design is crucial
u Use a clean, clutter-free
template from an ESP
u Don’t be afraid of whitespace
u Break content into blocks or
columns
u Use headlines or subheads
u Have a headliner
u Let your logo dictate color
scheme
u Use images

14. Call to action
u Make sure the CTAs are
buttons
u Each button should have 2-
3 words inside
u Button should be a color
that stands out

15. Length
u People scan an email.
u Time spent “reading” an email
= 15-20 seconds
u Keep the text to a minimum.
u Optimum text = 200 words or
less

16. Best time to send
Send eNewsletter when others aren’t:
• 11am-12pm
• 1pm-3pm

17. Boost open rates
u Create short subject lines
u Use short titles
u Negativity and surprises work
u Source: CB Insights, growing by 1300
subs/week
u Don’t use the word
‘newsletter’ in subject line
u Tease content inside
u Run tests

18. We Thank
You
We appreciate you taking the time to watch this today!
800-920-7227 | www.pinpointe.com

19. Monthly subscription 5k/mo – 100k/mo
$49-$550 value
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Use coupon code PPTWEBNR in your shopping cart
For Today’s Attendees
Free – 1 month of Pinpointe Email Marketing
800-920-7227 | www.pinpointe.com
• sales@pinpointe.com
• http://email-marketing.pinpointe.com/schedule-your-demo
• (800) 557-6584 or US: (408) 834-7577, Option #2
Get a Pinpointe Demo

20. Check Out Our Blog
www.pinpointe.com/blog
Get more great marketing content.

21. Follow
for marketing tips & info
@pinpointe
www.facebook.com/Pinpointe
www.linkedin.com/company/pinpointe
Pinpointe
800-920-7227 | www.pinpointe.com