A digital economy insights about Malaysia and South East Asia, on how the modern eCommerce apps and services can help bringing up the game of the traditional brands and businesses from the competition.

3. Organizer
:
Co-organizers: Supporting Partner
M E E KCO. A S I A P a y p a lS h o p i f y a C AT P e a n g
X
@
2018
Nov 29

4. This is a
meetup ,
be casual
be relax
ask more
chat more
coffee more
! “
@
2018
Nov 29

5. Hello !
1500 - 1530 Welcome Guests
1530 - 1540 aCAT Penang Welcome
1540 - 1610
“Winning At The Starting Line “
- KahHing | Meekco.Asia | Shopify Expert
1610 - 1640
Your partner for global eCommerce.
- Samantha Tan | PayPal Malaysia
1640 - 1710
Cross Border Selling, from Zero to 7 Figures
- Jackson Yang | Shopify Merchant
1710 -1730 Lighting Talk & Panel Discussions
1730 -1800 Photos & Networking
Organizer: Co-organizers: Supporting Partner
M E E KCO. A S I A P a y p a lS h o p i f y a C AT P e a n g
X

6. Winning At The
Start ing Line
KahHing | Meekco.Asia | Shopify Expert

7. About Us >
Winning At The
Start ing Line

8. Meekco.Asia "|#
Future Commerce Specialist
Set Up & Coached 100+
SMB’s eCommerce growth
in APAC
Facebook Agency
No.1 Shopify Expert MY
(Source: Shopify Expert Ranking)

9. K a h H i n g
CEO | Co-founder |
Meekco.Asia
> 10 years eCommerce/ Cross
border experience
> 5 startups experience, co-
founded a RM40m/yr turnover
company
Online selling experiences in
Rakuten, Shopify, Lazada
Shopify & Facebook Marketer/
Developer

10. Why should you
Start ? an eCommerce
Winning At The
Start ing Line

11. • Malaysia lags behind international peers in
digital adoption by businesses.
• 62% of businesses are connected to the
Internet, 46% has fixed broadband (often
of low quality)
• 18% have a web presence of some kind.
•
Malaysia Digital Economy
Report 2018 by World Bank

12. • Malaysia lags behind international peers in
digital adoption by businesses.
• 62% of businesses are connected to the
Internet, 46% has fixed broadband (often of
low quality)
• 18% have a web presence of some kind.
•
Malaysia Digital Economy
Report 2018 by World Bank
•
• 18% have a web presence of some kind.
•

13.
• Large export-oriented firms dominate the
digital economy as they adopt e-
commerce at higher rates than SMEs.
• Most of the digital economy’s measurable
growth has been concentrated in the
manufacturing sector of urbanized states.
•
Malaysia Digital Economy
Report 2018 by World Bank

14. Percentage of people who
access the internet - MY

15. Percentage of people who
use a smart phone - MY

16. Internet usage is pervasive
across all age

17. Many people purchase online

18. Internet is used for pre-
purchase research

19. South East Asia is crazy now!

20. “Wait.. Still not convinced? ..”

21. “Wait.. Still not convinced? ..”

22. Online Sale Search is more
popular than _______

23. Online Sale Search is more
popular than Lim Guan Eng $

24. When should you
Start ? an eCommerce
Winning At The
Start ing Line

25. Winning At The
Start ing Line
“Let me asked him… “

27. “Do not despise the days
of little beginning..%”

28. Where should you
Start ? an eCommerce
Winning At The
Start ing Line

29. • Tourist Business.com?
• B2B.com?
• B2C.com?
• Dropshipping.com?
• Local Marketplace?
• Cross Border Marketplace?

30. • Tourist business.com?
• B2B.com?
• B2C.com?
• Dropshiping.com?
• Local Marketplace?
• Cross Border Marketplace?
or any local platform
➯
➯

31. How should you
Start ? .. and win
Winning At The
Start ing Line

32. I. Choosing Product - Evaluate
• Solve a consumer pain point?
• Capitalize with early trend
• Margin?
• Perishable?
• Deliverable?
• Your exist retailing product?

33. II. Research and Prepare
• Research your competition
• Get a business Plan
• Choose the right platform
Why Shopify?

34. III. Setting Up Your eBusiness
• Name it with best you can/ SEO/
Memorable/ Unique
• Building your store (Don’t save for hiring
Expert, but instead save your time.)
• Choose your additional sales channel.
Facebook Shop, Google Shop, PM,
marketplace, POS, offline store
• Omni channels
• Payment Gateway/ Shipping/
After Sales Service

35. III. Setting Up Your eBusiness
“3 ways to grow your
child to be the top
student next year..”

36. III. Setting Up Your eBusiness
1. Look For
Experienced
Teacher/ Expert
2. Read Reference
Books
3. Extra classes

37. III. Setting Up Your eBusiness
1. Look For
Experienced
Teacher/ Expert
2. Read Reference
Books
3. Extra classes
Invest in your team !

38. IV. Launching
• Acquiring your first customer

39. IV. Launching
A sample of benchmark from
a high traffic and mature online brand on a sale day

40. IV. Launching
“ How to quickly get
sales in 30 days? “

41. IV. Launching
• ✅ Target your traffic
• ✅ Join offline groups
• ✅ Facebook advertising
• ✅ Instagram advertising
• ✅ Create Social Media account 1 month
before launch
• ✅ Organic traffic - Friends and families
• ✅ Think beyond the box
“ How to quickly get
sales in 30 days? “

42. “More Insights??“

43. Penang online demographic

44. Penang online demographic

45. Penang online demographic

46. Penang online demographic

47. Penang online demographic

48. Understanding the Shopping Journey of
the Connected Consumer in the US
D I S C O V E R Y
How do they find household
staples products?
P U R C H A S E
E V A L U A T I O N
How do they assess new
household staples products?
How do they purchase new
household staples products?
Understanding a household staples shopper’s path to purchase
Here at Facebook IQ, we use our data and insight to help marketers understand their customers’ path to purchase.
In this study, we find out how people are using digital channels to discover, evaluate and buy new products.
Facebook IQ | facebook.com/iq *Facebook family of apps refers to Facebook, Facebook Messenger, Instagram and WhatsApp
60% discover new products online
38% discover new products on mobile
38% discover new products on the Facebook family of apps*
46%say they most commonly
purchase in-store
say online is the most
common way they buy
say they first look at products
online before buying in-store
55%
say mobile plays a role as they try
to decide which products to buy
49%
30%
Final Take
Away

49. Final Take
Away
What it means for marketers
CREATE IN-STORE SHOPPING EXPERIENCES ONLINE
Allow shoppers to research and evaluate products as seamlessly as they do in-store. Consider offering speedy messaging
responses, videos of products and 360-degree images.
MAKE ONLINE PURCHASING EASY
Create a seamless shopping experience for shoppers. Reduce friction points by offering direct and one-click purchasing options
through your website or your business pages in the Facebook family of apps.
Check out the full article at facebook.com/iq to see how the path to purchase unfolds for other retail categories
What proportion of household staples shoppers**
use the Facebook family of apps* for shopping activities?
50% say recommendations from friends or family are influential
when deciding what to buy
43% say they are likely to find professional and aggregated user
reviews influential when deciding what to buy
What else influences household staples shoppers along the journey?
59% use Facebook
59% use Instagram
60% use Facebook Messenger

50. Final Take
Away
What it means for marketers
CREATE IN-STORE SHOPPING EXPERIENCES ONLINE
Allow shoppers to research and evaluate products as seamlessly as they do in-store. Consider offering speedy messaging
responses, videos of products and 360-degree images.
MAKE ONLINE PURCHASING EASY
Create a seamless shopping experience for shoppers. Reduce friction points by offering direct and one-click purchasing options
through your website or your business pages in the Facebook family of apps.
Check out the full article at facebook.com/iq to see how the path to purchase unfolds for other retail categories
What proportion of household staples shoppers**
use the Facebook family of apps* for shopping activities?
50% say recommendations from friends or family are influential
when deciding what to buy
43% say they are likely to find professional and aggregated user
reviews influential when deciding what to buy
What else influences household staples shoppers along the journey?
59% use Facebook
59% use Instagram
60% use Facebook Messenger
f

51. Final Take
Away
What it means for marketers
C REATE I N-STORE S H OPP IN G EX PE RIENCES ONLINE
Allow shoppers to research and evaluate products as seamlessly as they do in-store. Consider offering speedy messaging
responses, videos of products and 360-degree images.
M AK E O NL IN E PU RC HASING EASY
Create a seamless shopping experience for shoppers. Reduce friction points by offering direct and one-click purchasing options
through your website or your business pages in the Facebook family of apps.
Check out the full article at facebook.com/iq to see how the path to purchase unfolds for other retail categories
Sources
Retail/eCommerce Consumer Journey Study by Accenture (Facebook-commissioned online study of 1,598 people ages 18+),
US only data, June to July 2018. Data on household staples shoppers is based on 344 people.
Definitions: Household staples shoppers are people who have purchased consumer electronics, home appliances or furniture
in the last 3 months. *Facebook family of apps refers to Facebook, Facebook Messenger, Instagram and WhatsApp.
**Data is based on household staples shoppers who use each platform weekly.
50% say recommendations from friends or family are influential
when deciding what to buy
43% say they are likely to find professional and aggregated user
reviews influential when deciding what to buy
What else influences household staples shoppers along the journey?
© 2018 Facebook, Inc. All rights reserved.
f

52. Final Take
Away

53. Checking out with PayPal
Nov 2018
© 2018 PayPal Inc. Confidential and proprietary.

54. Thank you '
k a h h i n g @ m e e k c o . a s i a
+ 6 0 1 2 2 2 2 0 7 8 5
• ✅

55. Your partner for global business
© 2018 PayPal Inc. Confidential and proprietary.

56. nabling digital commerce for
merchants, helping drive
ncremental sales and customer
cquisition
© 2018 PayPal Inc. Confidential and proprietary.
Global Customer Accounts
35.7 trxs/acct on average250M
19.5M
8.7B
88.7%
Merchants Worldwide
PayPal Transactions
39% on Mobile
Online Conversion Rate*
*comScore Online Conversion Study Q4 2017
Convenience
Streamlined checkout across
devices. One TouchTM for fast,
easy payments; fewer clicks
helps drive conversion.
Security
Tokenized transactions to
keep
financials secure. Advanced
fraud protection & risk
modeling
Flexibility
Consumer choice in payments
Merchant choice in platforms
and products

57. Convenience
© 2018 PayPal Inc. Confidential and proprietary.
ast & Easy Checkout
ngle-Touch Payment with One TouchTM
No need to enter shipping or financial information
Users conveniently remain logged in for future transactions
wer Clicks Drives Higher Conversion
PayPal online conversion is 88.7%; nearly double that of most
other payment types*
*comScore Online Conversion Study Q4 2017
92M+ Buyers Opted-in to use One TouchTM

58. Security
© 2018 PayPal Inc. Confidential and proprietary.
Trusted Digital Wallet
kenization Drives Security
PayPal doesn’t share full financial information with merchants
Next level encryption on every PayPal transaction
dvanced Fraud Protection
24/7 data analytics plus human oversight to accurately & quickly
spot suspicious activities
Constant innovation to advance our risk management
techniques
est in Class Reputation
Robust Seller & Buyer protection
PayPal is a leader in awareness and usage according to Koski
Research*
*comScore Online Conversion Study Q4 2017

59. Flexibility
© 2018 PayPal Inc. Confidential and proprietary.
ffering Choice in Payments
Platforms
onsumer Choice in Payments
Consumers choose how they wish to pay: whether with PayPal,
Credit Cards, or other options presented equally in the wallet
erchant Choice in Platforms
Agnostic platform & technologies
Multiple paths to integrate
versified Products/Solutions
Merchant focused solutions to help grow your business: PayPal,
PayPal Credit, Braintree, Venmo, Xoom
*comScore Online Conversion Study Q4 2017

60. © 2018 PayPal Inc. Confidential and proprietary.
PayPal Succeeds in New Contexts
Market Places Online
Merchant Services
Mobile Invoicing Social
& Other New Contexts

61. Getting started with PayPal
he step-by-step process of setting up PayPal on your Shopify store
© 2018 PayPal Inc. Confidential and proprietary.

62. © 2018 PayPal Inc. Confidential and proprietary.
Express Checkout
Accelerated Onboarding with PayPal
TRUSTED
250 million active accounts
and helps businesses
attract new buyers.
SIMPLE
Faster Checkout with
One Touch Acquisition,
higher conversion
& higher spend.
FLEXIBLE
Multiple payment
choices and flexibility
to pay over time.

63. © 2018 PayPal Inc. Confidential and proprietary.
Create Your
Shopify Store
Accelerated Onboarding
ayPal is defaulted on
hopify uses your email that you signed
p with to start processing Payments
ght away with PayPal.

64. © 2018 PayPal Inc. Confidential and proprietary.
Setting
Up PayPal
ettings > Payments
elect Express Checkout
om the drop down.

65. © 2018 PayPal Inc. Confidential and proprietary.
ettings > Payments
ick Activate to load our
tegrated Signup Flow.
Setting
Up PayPal

66. Enter Email Enter Password Grant Permissions Confirmation
Setting Up PayPal
Merchant’s will then grant permissions to Shopify in our Integrated Signup flow.

67. © 2018 PayPal Inc. Confidential and proprietary.
ettings > Payments
ayPal is now enabled
erchants can now do Sale,
uth/Capture, & Refund
Setting
Up PayPal

68. Setting Up PayPal
Shopify’s Cart Page

69. Setting Up PayPal
Review & Complete Payments

70. Questions?
© 2018 PayPal Inc. Confidential and proprietary.