The target audience for the thriller opening sequence is 15-25 year olds, with a focus on the established middle class. While males traditionally prefer thrillers more, the sequence aims to appeal to both males and females by including implications of violence without graphic imagery. The nationality and occupation of the main character are kept ambiguous to allow for broad audience identification. The sequence is designed for those interested in the paranormal and cliffhanger endings who enjoy the realism added by the retro VHS style.