The radio station "Nerd FM" targets an audience interested in movies, comics, video games, books, and music between the ages of 16-30, primarily male. It focuses on gaming, the gaming community, and retro games. The target demographic includes socio-economic groups C2, D, and E. The station's psychographics include achievers, strivers, experiencers, and makers as gaming involves achievement and self-expression. The content aligns with uses and gratifications theory by fulfilling the needs of personal relationships through virtual communities, and diversion for entertainment and relaxation.