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Radio Station Preliminary 
task:Part 1 
Travis Thomas
Station demographics 
The name of the radio station is ‘nerd FM’ and is 
focused on a target audience of “nerds”- people with an 
interest in movies,comics,video games,books and 
music. 
The radio station is relevant to these interests but mainly 
focused on a target audience of gamers,gaming,the 
gaming circuit and gaming community with a focus on 
the niche audience of ‘retro’. 
The demographic for the focused audience would be in 
the age range fo late teens to mid 30’s market (16-30) 
as the age for gaming and retro gaming is wide. 
Also a demographic of a male orientated gender with a 
small demographic of a female gender. 
There would also be a regional Geo-demographic 
for the station. 
The socio-economic groups relevant to the radio station 
are generally groups C2,D,E as it is usually these types 
of people in these groups who would be interested in 
the main themes of the radio station.
Station psychographics 
The psychographics for the radio station would be; 
Achievers,strivers,experiencers and makers as these 
psychographics are based around achievement and self-expression 
which is a major part in the focused target 
audience of gaming in such ways as ‘achievement hunters’- 
people who strive to 100% video games and the 
psychographic of self-expression with such game genres like 
RPG’s (role playing games) and MMORPG’s (mass 
multiplayer online role playing games) to create and express 
oneself through the role of a character. 
These psychographics also link to the ‘uses and gratifications 
theory’ in which media is used to provide gratifications and to 
satisfy needs. The radio station’s themes (nerd 
culture/gaming/retro gaming) links to this theory and the 
second and fourth uses in the theory’s four main uses. 
The second use in the theory is ‘personal relationships-our 
need to interact with other people’. This use relates the the 
radio station and its themes as the groups for this use desire 
to create virtual relationships, these relationships 
could be for with presenters on the radio or people who are 
interested in the same things in which the radio shares it’s 
themes. 
The fourth use in the theory is ‘Diversion-the need to escape, 
entertainment and relaxation’. This links to the themes of the 
radio as the ‘nerd culture’ and the focused theme for the 
target audience of gaming will relate to this use as interests in 
the radio’s themes and the focused gaming audience use the 
same interests of the radio station such as movies,comics 
and gaming for the fourth use ‘Diversion-the need for escape, 
entertainment and relaxation’.

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Media coursework part 1

  • 1. Radio Station Preliminary task:Part 1 Travis Thomas
  • 2. Station demographics The name of the radio station is ‘nerd FM’ and is focused on a target audience of “nerds”- people with an interest in movies,comics,video games,books and music. The radio station is relevant to these interests but mainly focused on a target audience of gamers,gaming,the gaming circuit and gaming community with a focus on the niche audience of ‘retro’. The demographic for the focused audience would be in the age range fo late teens to mid 30’s market (16-30) as the age for gaming and retro gaming is wide. Also a demographic of a male orientated gender with a small demographic of a female gender. There would also be a regional Geo-demographic for the station. The socio-economic groups relevant to the radio station are generally groups C2,D,E as it is usually these types of people in these groups who would be interested in the main themes of the radio station.
  • 3. Station psychographics The psychographics for the radio station would be; Achievers,strivers,experiencers and makers as these psychographics are based around achievement and self-expression which is a major part in the focused target audience of gaming in such ways as ‘achievement hunters’- people who strive to 100% video games and the psychographic of self-expression with such game genres like RPG’s (role playing games) and MMORPG’s (mass multiplayer online role playing games) to create and express oneself through the role of a character. These psychographics also link to the ‘uses and gratifications theory’ in which media is used to provide gratifications and to satisfy needs. The radio station’s themes (nerd culture/gaming/retro gaming) links to this theory and the second and fourth uses in the theory’s four main uses. The second use in the theory is ‘personal relationships-our need to interact with other people’. This use relates the the radio station and its themes as the groups for this use desire to create virtual relationships, these relationships could be for with presenters on the radio or people who are interested in the same things in which the radio shares it’s themes. The fourth use in the theory is ‘Diversion-the need to escape, entertainment and relaxation’. This links to the themes of the radio as the ‘nerd culture’ and the focused theme for the target audience of gaming will relate to this use as interests in the radio’s themes and the focused gaming audience use the same interests of the radio station such as movies,comics and gaming for the fourth use ‘Diversion-the need for escape, entertainment and relaxation’.