Marketing strategies for various ad formats available on Google Adwords & Facebook. This PPT also covers the main hygiene of Serch Engine Optimization (SEO).
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Key Elements of a Digital Marketing Proposal - margari.netPaolo Margari
What elements a client expect to see in a digital marketing agency proposal for a campaign aimed at promoting a certain product? Find out the essential elements in 12 slides.
You will get a better idea about wuestions should be answered by the proposal, an ideal structure to adopt and some details that you might want to outline.
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Key Elements of a Digital Marketing Proposal - margari.netPaolo Margari
What elements a client expect to see in a digital marketing agency proposal for a campaign aimed at promoting a certain product? Find out the essential elements in 12 slides.
You will get a better idea about wuestions should be answered by the proposal, an ideal structure to adopt and some details that you might want to outline.
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Digital Marketing Trends 2021 – Mid-Year ReportJomer Gregorio
Instead of waiting, re-evaluate your strategies and start embracing new Digital Marketing trends and techniques! This presentation should give you a good head start.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2021-mid-year-report-infographic/
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Basics of Digital Marketing. What it is, what is inside, etc. Also a glace of workshop on Digital Marketing (How & what to be done). It is found out that we are almost at the edge of Digital world and as a professional we are expected to know not only the basics but also the interior of it. this PPT is the first step to this world with all the preliminary info in it.
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
Mobile Marketing lecture Final assignment for the Digital Media Marketing at NYU-SPCS.
Request for proposal in the mobile marketing space for The Coffee Bean & Tea Leaf company
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Digital Marketing Trends 2021 – Mid-Year ReportJomer Gregorio
Instead of waiting, re-evaluate your strategies and start embracing new Digital Marketing trends and techniques! This presentation should give you a good head start.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2021-mid-year-report-infographic/
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Basics of Digital Marketing. What it is, what is inside, etc. Also a glace of workshop on Digital Marketing (How & what to be done). It is found out that we are almost at the edge of Digital world and as a professional we are expected to know not only the basics but also the interior of it. this PPT is the first step to this world with all the preliminary info in it.
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
Mobile Marketing lecture Final assignment for the Digital Media Marketing at NYU-SPCS.
Request for proposal in the mobile marketing space for The Coffee Bean & Tea Leaf company
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
แผนสืบทอดตำแหน่งผู้นำ
การสืบทอดตำแหน่ง
การสืบทอดตำแหน่ง (Succession planning) คือกระบวนการระบุ และพัฒนาบุคลากรภายในที่มีศักยภาพ เพื่อการเข้าสู่ตำแหน่งผู้นำขององค์กร
เป็นการเตรียมความพร้อม ให้กับผู้ที่มีประสบการณ์และความสามารถ เมื่อมีตำแหน่งว่าง ในบางครั้งอาจเรียกว่า แผนการทดแทน (replacement planning)
วัตถุประสงค์ของแผนสืบทอดตำแหน่ง
ระบุบุคคลที่มีศักยภาพ สมควรได้รับมอบหมายให้มีความรับผิดชอบเพิ่มขึ้น
พัฒนาประสบการณ์ที่สำคัญ ต่อการเข้าสู่ตำแหน่งหลัก
เชื่อมโยงการนำองค์กร เข้ากับการสนับสนุนพัฒนาผู้มีศักยภาพในการเป็นผู้นำ
สร้างฐานข้อมูลเพื่อช่วยในการตัดสินใจ ว่าผู้ใดสมควรขึ้นสู่ตำแหน่งหลัก
Succession planning is a process for identifying and developing internal people with the potential to fill key business leadership positions in the company.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COMKishan Parasuram
DIGITAL MARKETING:This presentation is about Digital Marketing and the Success story of Flipkart.com embracing it presented on March 19 at WASS PRESIDENCY COLLEGE CENTRE FOR MANAGEMENT STUDIES BY KISHAN chaired by respected director Dr.M J ARUL
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...jangidandsons
"Yıldırım Technologies, İstanbul, Türkiye'de lider bir siber güvenlik şirketidir.Siber Güvenlik Şirketi Yakuplu, İstanbul.Siber Güvenlik Şirketi Yakuplu, İstanbul,Siber Güvenlik Şirketi, İstanbul, Türkiye,İstanbul'da Siber Güvenlik Şirketi,Türkiye'de Siber Güvenlik Şirketi,Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,Siber Güvenlik Hizmetleri İstanbul, Türkiye,İstanbul'da Siber Güvenlik Hizmetleri,Türkiye'de Siber Güvenlik HizmetleriYıldırım teknolojileri üye firmaları nasıl yardımcı olabilir?
Günümüz dijital dünyasında, karar vericiler siber risklerden geri durmayı göze alamazlar. Yıldırım teknolojileri sağlamak Kaliteli Siber Güvenlik Hizmetlerini İstanbul, Türkiye’de En İyi Fiyatlarla Sunmaktadır.
Cesur kararlar vermeli ve siber strateji, savunma ve kurtarma yeteneklerinin işlerini koruyacakları ve büyüme stratejilerini destekleyeceklerinden emin olmalılar"
Siber Güvenlik Şirketi Yakuplu, İstanbul,
Siber Güvenlik Şirketi İstanbul, Türkiye
İstanbul'da Siber Güvenlik Şirketi,
Türkiye'de Siber Güvenlik Şirketi,
Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,
Siber Güvenlik Hizmetleri İstanbul, Türkiye,
İstanbul'da Siber Güvenlik Hizmetleri,
Türkiye'de Siber Güvenlik Hizmetleri
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
Tips for A Successful Shampoo Marketing Strategy · Tip 1: Understand Your Target Market · Tip 2: Leverage Co-Branding · Tip 3: Utilise Gift-With-Purchase Promos.
Google Ads Service is a platform for internet advertising that may be used to market your company, offer items or services, and increase visitors. It makes it easier to reach potential clients who use Google to conduct internet searches. It is one of the most efficient ways to attract a huge number of customers who are looking for precisely what you have to offer. Thus, Web business tech Google Ads Management Services controls your Google Ads account and pushes quality and potential visitors to your website to make the most of it.
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner.
This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.
Similar to Search Marketing Strategy - Search Excellence Plan (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Topics to be covered
• Current Status - Traffic on website
I. Traffic Overview for the period of 3 Months
II. Top 10 Performing cities
III. Device Performance
IV. New V/S Returning Visitor Performance
• Important Observations
• Media Plan
I. Lead Generation
i. Google Search
ii. Google Display
iii. Mobile App Marketing
iv. Facebook Ads
II. Branding & Awareness
i. Google Display (ICM, Topic & Placement) Banner Ads
ii. Engagement Advertisement (Light-Box-Light & Hover to Play) .
iii. Video Marketing ( In-Stream & In-Display)
vi. Facebook
III. Organic Traffic – SEO
i. On-Page Optimization
ii. Off-Page Optimization
3. Traffic Overview for the period of 3 Months
Observations
• The Major traffic drives from the paid campaigns. Paid traffic includes (other), Referral & Paid Search
• Even Direct traffic are from paid campaigns
• The traffic from Organic Search & social is too low
4. Top 10 Performing cities
Observations
• The data shows that the major traffic are from the New Delhi, Bangalore, Mumbai, Pune & Chennai.
• The impact of campaigns / Activities seems just fine on the bottom 5 Cities that could be better.
5. Device Performance
Observations
• The data shows that the major traffic is from Mobile devices. That’s because the campaign / activities are
majorly focused on mobile apps.
• The impact of the same can be seen on Desktop.
6. New V/S Returning Visitor Performance
Observations
• The data shows that the majority of the traffic are New Visitor. It also shows the traffic is from Paid Sources
7. i. Google Search
Lead Generation
Pay per click (PPC) advertising asks you to pay for having your ad listed on major search engines like Google, Yahoo and Bing. They are the sponsored links you
might see when you perform a search in a search engine.
They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid
Listings, Sponsored Links, Sponsored Listings, or Featured Listings. Pay per click advertising search engines allow you to
have your advertisement listed on search engines by letting you bid on keywords that are related to your business.
8. i. Google Search
Lead Generation
Adwords Search Network
The Google Search Network is a group of search-related websites where your ads can appear, including Google search sites and search sites that partner with
Google to show ads, called search partners. Ads are matched to search results based on the terms a person uses to search. With a few exceptions, described
below, text ads are the main ad format used on the Google Search Network.
Where your ads can appear
When you target your campaign to the Search Network and add keywords to your campaign's ad groups, your ads can appear on Google and other search
sites based on the keywords you choose:
On Google search sites: Ads can appear alongside, above, or below search results on Google Search, Google Shopping, Google Maps, Google Images, and
Google Groups.
9. iii. Mobile App Marketing
Lead Generation
You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for
you through the Display Network, or target particular app categories.
Image Ad
This is the total
potential number of
reach per week for
the related
categorized mobile
apps
10. i. Google Display (ICM, Topic & Placement) Banner Ads
Branding & Awareness
The Display Network (formerly known as the Content Network) is one part of the Google Adwords Network, contain all the webpages where AdWords ads can
appear. Your ads can be automatically matched to websites and other placements like mobile phone apps, when your keywords are related to the sites'
content. When it comes to where you’d like your ads to show, you can also choose to target specific sites, pages about specific topics, demographic groups,
and more.
Targeting Option Available with Display network And Ads Types.
Keyword Targeting
Placement Targeting
Topics
Interest category targeting
Remarketing*
Different types Ads:-
Text Ads
Image Ads
Video Ads
Flash Ads
Suggestion for Interest and topic based targeting:-
With this targeting method we are going to target all those audience who are somewhere shows interest in our chosen topics. Such as we can shows our ads
to those who are interested in growing their business online Through Digital Marketing.
Google Placement targeting:-
Placements are locations on the Google Display Network where your ads can appear. A managed placement can be an entire website, an app, certain pages
from a site, or even an individual ad unit that you specifically choose to show your ad on.
11. ii. Engagement Advertisement (Light-Box-Light & Hover to Play) .
Branding & Awareness
What are Engagement Ads:
Engagement Ads strengthen brand-to-audience relationships by making a rich creative canvas come alive as consumers stream videos, play
games, and more. Advertisers only pay when audiences engage - ensuring that your message is resonating with people that are interested in
your brand.
How does it work?
Choose from a variety of formats that marry the art of creative story telling with the science of digital. Here's how:
Consumers engage with your ad by hovering over its teaser state, prompting it to expand
Our adaptive algorithm increases engagement rates quickly by showing your ad to consumers who are most likely to interact with it
2 second hover state helps eliminate accidental expansions
The teaser state for a Lightbox or Hover-to-Play could be any standard IAB display ad slot
Content takes center stage and the entire experience happens within the comfort of the original web page
Build ads in DoubleClick Studio. Run them on the Google Display Network
12. ii. Engagement Advertisement (Light-Box-Light & Hover to Play) .
Branding & Awareness
Lightbox:
The familiar lightbox technique is now available for your display ads. Any ad size, from any location on the web page, can move to the
center and expand to a large size floating above the existing web page. A dimming effect on the visible page underneath makes your
content stand out, while still giving the comfort of staying on the same web page.
14. ii. Engagement Advertisement (Light-Box-Light & Hover to Play) .
Branding & Awareness
Hover to Play:
Bring the full sight, sound, and motion power of video to a standard ad size, using the same 2 second hover delay and cost-per-engagement
pricing as our expandable ads. These qualified ads let your brand offer an engaging experience to the user, enticing them to stay yet keeping
the experience on the original webpage.
1 2 3
15. iii. YouTube Promotions.
Branding & Awareness
In-stream Ads:
YouTube Video Promotions – We can run true view video ads on the YouTube. There are two types of true view ads on YouTube, Skippable
in-stream ads & non-skippable in-stream ads. Please note that while non-skippable in-stream ads may generate higher revenue than other ad
formats, they also have a higher abandonment rate. Non-skippable in-stream ads are video ads that may appear pre-, mid-, or post-roll while
viewing partner content. They can be up to 15-20 seconds long and viewers must watch the ad before they're able to watch the selected
video. Below is the Screen Shot
16. iii. YouTube Promotions.
Branding & Awareness
In-Display Ads:
This format includes the following legacy formats:
On YouTube Search Results On YouTube Related Videos
17. Branding & Awareness
As a YouTube Overlay On Partner Websites
The video ad preview unit may vary in size. You can choose whether the video plays within the ad unit or when a viewer
clicks the unit to watch the video on its YouTube Watch page.
18. iv. Facebook
Branding & Awareness
Facebook Ads look slightly different depending on where they're seen and the results you
want. This guide includes the latest specifications so your Facebook Ads look great
wherever they're seen.
Types of ads those done on Facebook:
1. Domain Ad
2. Page Post Link
3. Multi-Product
4. Page Link
5. Page Post Photo
6. Page Post Video
7. Page Post Text
8. Mobile App
9. Desktop App
10. Event Promotion
11. Offers
23. The factors in SEO
85%
Market owned by Google
Over
200
factors affecting results
3
Groups of factors influencing
algorithm
Accessibility
Content
Authority
24. The optimisation process
• The optimisation of a web site falls into these 3 categories:
• Accessibility
• Content
• Authority
26. Accessibility
• Websites should not just be for the user they should be also designed
for search engines
• In-accessible content is the number one reason for poor rankings
• If a spider cannot access or read your content you will not rank
• Simple site architecture is key!
27. Site speed...
• How quickly do you deliver content?
– Dirty code
– Unnecessary files
– No compression
– Oversized images
– Server speed & pipe
Don’t waste Google’s time!
29. The Anatomy of content
<Title> Tag
<Meta “Description”> Tag
<H1> Tag
<H2> Tag
<H3> Tag
Anchor text
<Strong>
ALT Tag
30. Key content components
• Page title <TITLE>
• Meta Description
• Content title <H1>
• Sub headings <H2> <H3>
• First block of text
• Content “anchored” links
33. Age – how old is your site?
• Google gives great weight to sites that have
been around since day 0
• New sites will find it very hard to compete in
mature markets
• Unfortunately there is no way of improving
age - we can’t change time!
34. Votes – website links
A webpage with little or no authority
A webpage with some authority
A webpage with lots of authority
Internal web pages
Externally linked web
pages
36. Which Keywords to Optimize
We’re in the process of identifying the volume of these keyword and also newer
opportunities for keyword that can send traffic to the site. This usually takes a week’s
time
List Of Example Keywords
37. Objective
• Drive sustained rankings for all brand related search terms of financial.com on all
platforms
• Drive incremental traffic from natural search. We believe that we should be able to
give at least a 50%-100% increase in natural search traffic after a 12 month term of
the campaign.
• Target top 10-20 rankings for specific terms which are pertinent to business.