Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner.
This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
Remarketing (also known as retargeting), has become an vital part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your website and particularly those who match certain characteristics or who have initiated a conversion process will be more likely to convert on a return visit than new users will be to convert on a first visit.
Google Adwords Remarketing: An OverviewLeadSquared
This is a presentation on Google Adwords Remarketing. Learn what is Google Remarketing and how does it work. Plus read three advantages of Remarketing on Google Adwords.
What is Dynamic Remarketing in Google Ads?
Remarketing is everywhere you look.
Think about it:
Have you ever casually browsed for an Amazon or eBay item only to find ads for similar products popping up at the top of your Google search or through promotional emails a few hours later?
Google Display Network Targeting OptionsMrkt360 Inc.
The Google Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet
to reach more potential customers.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today – content marketing and native advertising – yet the level of insight as to how consumers are responding to them is relatively low.
For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands.
The study was awarded the Best Practice Award 2015 of the German Society of Online Research.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
Remarketing (also known as retargeting), has become an vital part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your website and particularly those who match certain characteristics or who have initiated a conversion process will be more likely to convert on a return visit than new users will be to convert on a first visit.
Google Adwords Remarketing: An OverviewLeadSquared
This is a presentation on Google Adwords Remarketing. Learn what is Google Remarketing and how does it work. Plus read three advantages of Remarketing on Google Adwords.
What is Dynamic Remarketing in Google Ads?
Remarketing is everywhere you look.
Think about it:
Have you ever casually browsed for an Amazon or eBay item only to find ads for similar products popping up at the top of your Google search or through promotional emails a few hours later?
Google Display Network Targeting OptionsMrkt360 Inc.
The Google Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet
to reach more potential customers.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today – content marketing and native advertising – yet the level of insight as to how consumers are responding to them is relatively low.
For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands.
The study was awarded the Best Practice Award 2015 of the German Society of Online Research.
Generate more business with Google Advertising. At Search Engine People we provide services in internet marketing to help your brand stand out from competitors.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
This presentation guides you through Google's PPC advertising platform. It will show you a step by step how to create your first AdWords compaign.
For more presentations on digital marketing, please follow me.
Google AdWords: The Complete Guide (2020)Rintu Biswas
Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Google ad solutions
1.
2. Google, Inc. – The Company
Corporate Overview:
Google's mission is to organize the world's information and make it
universally accessible and useful.
•
Google is the world’s largest search engine, with access to over 8 Billion web
pages
•
Google is the 4th most visited web site (source: MediaMetrix)
•
Google alone reaches 40.4 percent of U.S. Internet users; in total the Google
Network reaches over 80 percent of Internet users
- Google.com is one of the 5 most popular sites on the Internet and is used
around the world by millions of people.
- Global unique users per month: 81.9 million (Nielsen/NetRatings 6/03)
•
Google's targeted advertising program, which is the largest and fastest growing in
the industry, provides businesses of all sizes with measurable results, while
enhancing the overall web experience for users.
2
3. Google’s Ads Solutions
Google reaches customers via these advertising solutions:
Ad
Choice
Ad
Sense
Ad
Planner
Ad
Choice
4. Google’s AdSense Referral Partner Program
Google can help you enhance your
value proposition to your
bloggers through Google
AdSense
- Google AdSense is a quick
and easy way for website
publishers/ bloggers of all
sizes to display contextually
relevant, unobtrusive ads on
their blogs and earn money.
- Every time one of your
bloggers qualifies as a
completed referral, Google will
pay you a bounty.
Google AdSense
at Work
4
Google Confidential
5. Product Overview – Google AdSense
•
Google AdSense makes it easy for bloggers to earn money by displaying
targeted ads on their site. When blog readers click on these ads, Google
pays the blogger/publisher.
- Google AdSense delivers ads that are targeted to the blog’s content
- Ads can be tailored to match the look and feel of the blog.
- Ads delivered by Google AdSense can enhance the online experience of
blog readers
5
Google Confidential
6. Reasons to become an AdSense Referral Partner
•
The Google Partner Referral Program helps you make money
- Bloggers realize the power of Google’s search technology and recognize
Google AdSense as a market leading offering. And for every completed
referral, Google pays you.
•
Its hassle-free
- Getting started if easy - including the URL for referring bloggers takes just
minutes.
- Google provides a large selection of banners to choose from.
- Google’s conversion tracking takes care of sending you monthly e-mails
regarding the number of sign ups your referrals generate.
•
It costs nothing
- Just include a link to Google AdSense on your site and you can start referring
your bloggers &/or other site visitors and earning money.
6
Google Confidential
7. Ad Words
Ad Words
Ads
Next to the search results, ads can appear both on the right hand side of the page
and occasionally above the search results. These are put there by Google’s online
advertising product, called Google AdWords.
Google’s technology places AdWords ads on the most relevant content pages within
the Google Network. The Google Network consists of Web properties, including
Google properties, partner search sites, and content properties. They include major
Web portals and sites that are enrolled in the Google AdSense program.
8. Ad Basic Features of AdWords
The basic features of Ad Words include:
•
Cost-per-click pricing
•
Ad impressions & click-through rates
•
Language & location targeting
9. Benefits of Ad Words
•
Reach
• Access to ~80% of Internet users worldwide
•
Cost
• Low costs for high ROI
• Pay Google when users click on your ads
•
Timing
• Ads are seen by users looking to purchase
• Reach your audience at the right time, with the right message
•
Flexibility
• Start advertising quickly
• Unlimited changes, whenever you want
• You can target ads to the specific location & language of your
customers
10. Ad Planner
Google Ad Planner
Is an online advertising tool developed by Google Inc. allowing to evaluate the
quantity and quality of the traffic of the most popular websites to create media
plans using in particular Google AdWords.
Which placements attract your target customers?
Refine your online advertising with Google Display Network Ad Planner, a free media
planning tool that can help you:
Identify placements your target customers are likely to visit
Define audiences by demographics and interests.
Search for placements relevant to your target audience.
Access statistics for millions of placements.
Easily build media plans for yourself or your clients
Create lists of placements where you'd like to advertise.
Generate aggregated placement statistics for your media plan.
12. Ad Choices
Those “Ads by Google” and “i” labels on AdSense ads will soon be
replaced by an “AdChoices” triangle icon and label, as Google
moves to comply with an industry initiative from the SelfRegulatory Program for Online Behavioral Advertising. It will be
the single largest roll-out of the “AdChoices” label to date, giving
significant momentum to the effort.
The program, aimed at regulating the industry before the
government steps in, is backed by the American Association of
Advertising Agencies (the Four As), the Association of National
Advertisers (ANA), the American Advertising Federation (AAF),
the Direct Marketing Association (DMA), the Interactive
Advertising Bureau (IAB), the Better Business Bureau (BBB) and
the Network Advertising Initiative (NAI).
13. Google says that its testing of this label has showed no impact on
advertising performance.
Display ads, which previously had the “i” label, will display the
triangle “i” icon. Text ads, which previously said “Ads By
Google,” will now say “AdChoices.” When consumers click on
the “i” triangle icon on display ads, it will expand out to say
“AdChoices.” When they click on either AdChoices label, they’ll
be taken to a page where they can learn more about online
advertising. The page will also link users to Google’s advertising
preferences page, where they can see the ad categories
associated with their cookie. They can also remove categories,
opt-in to more, or opt out of behavioral tracking altogether.
14.
15. The changes will begin being rolled out to English language ads in
most formats. Over time, the company will work to make sure
that all ads on its English language Display Network carry the
new “AdChoices” label. Ads in other countries and in other
languages will continue to display “i” or “Ads by Google.”
Some exceptions apply, however. Some of Google’s largest
AdSense publishers render their own ads using javascript or an
XML feed — they don’t use the standard iFrame provided by
Google. When they do this, they may use a different label,
though they are required to label the ads.
Google AdSense makes it easy for web site publishers to earn revenue by displaying targeted ads on their site.
Google AdSense delivers ads that are targeted to the content of the web site
When users click on these ads, Google pays the web site publisher
