Digital marketing brief to create customer-centric marketing programsChristopher Tucker
Marketers are increasing investments in digital marketing, but still designing programs using analog methods. Marketing leaders should replace the traditional marketing brief or channel-specific briefs with a digital marketing brief to maximize their marketing programs.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Digital marketing brief to create customer-centric marketing programsChristopher Tucker
Marketers are increasing investments in digital marketing, but still designing programs using analog methods. Marketing leaders should replace the traditional marketing brief or channel-specific briefs with a digital marketing brief to maximize their marketing programs.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
Ryan Hilliard, Head of Growth at ROI Revolution, reviews the importance of considering the customer journey when approaching your digital marketing mix, and applies this key facet of advertising to managing Shopping Campaigns for Google and Bing.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Digital marketing is a broad term that encompasses various online marketing strategies and tactics used to promote products or services through digital channels. It involves leveraging digital technologies, such as the internet, social media, search engines, email, and mobile devices, to reach and engage with potential customers.
In the fast-paced and ever-evolving world of business, staying relevant is often the key to success. One of the most transformative forces shaping the business landscape in recent years is digital marketing. With the rapid proliferation of the internet and the emergence of new technologies, digital marketing has become an essential tool for businesses to connect with their target audience, boost their brand presence, and drive growth. In this article, we will explore the world of digital marketing, its key components, and how businesses can harness its power to thrive in the digital age.
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
Ryan Hilliard, Head of Growth at ROI Revolution, reviews the importance of considering the customer journey when approaching your digital marketing mix, and applies this key facet of advertising to managing Shopping Campaigns for Google and Bing.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Digital marketing is a broad term that encompasses various online marketing strategies and tactics used to promote products or services through digital channels. It involves leveraging digital technologies, such as the internet, social media, search engines, email, and mobile devices, to reach and engage with potential customers.
In the fast-paced and ever-evolving world of business, staying relevant is often the key to success. One of the most transformative forces shaping the business landscape in recent years is digital marketing. With the rapid proliferation of the internet and the emergence of new technologies, digital marketing has become an essential tool for businesses to connect with their target audience, boost their brand presence, and drive growth. In this article, we will explore the world of digital marketing, its key components, and how businesses can harness its power to thrive in the digital age.
The Power and Evolution of Digital Marketing
Digital marketing has emerged as a transformative force in the world of business and advertising, reshaping the way companies connect with their audiences. Its power lies in its ability to leverage the vast digital landscape to engage, inform, and convert consumers. Over the years, digital marketing has evolved significantly, adapting to changing technologies and consumer behaviors.
In the digital age, the reach of marketing campaigns knows no bounds. Through social media platforms, search engines, email marketing, and websites, companies can target specific demographics with precision. Data analytics tools provide invaluable insights, enabling businesses to tailor their strategies and deliver personalized content, thus increasing the chances of conversion. The power of digital marketing is further amplified by its cost-effectiveness compared to traditional marketing methods. It allows even small businesses to compete on a global scale, democratizing the advertising landscape.
The evolution of digital marketing has been characterized by constant innovation. Initially focused on websites and email, it has since expanded to encompass influencer marketing, video advertising, chatbots, and the integration of artificial intelligence. Mobile optimization has become paramount, considering the ubiquity of smartphones. Additionally, the rise of e-commerce has reshaped the customer journey, with digital marketing playing a pivotal role in guiding consumers from awareness to purchase.
As we move forward, the power of digital marketing will continue to grow. Advancements in AI and machine learning will enable even more sophisticated targeting and personalization. Ethical considerations and data privacy will also play an increasingly vital role in shaping digital marketing practices. In this dynamic landscape, businesses that adapt and harness the power of digital marketing will have a competitive edge, ensuring their continued growth and success in the digital era.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
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2. Definition
Digital marketing is the evolution of marketing in digital
medium.
To reach consumers, and to convey the message is the
ultimate goal in marketing. Digital marketing is promoting of
brands through all the digital advertising media.
2
3. Digital media
So, what are the digital media we are talking about ?
Digital media are :
1. Short message Service (SMS) 8. Websites
2. Really Simple Syndication (RSS) feeds 9. Blogs
3. Podcasts 10. Interactive media (e.g. social
4. Voice Broadcast networking sites)
5. Online Videos 11. Outdoor Digital Displays
6. Emails 12. Etc …
7. Banner Ads
3
4. Types of Digital Marketing
There are two types of Digital marketing.
1. Pull digital marketing
2. Push digital marketing
4
5. Pull digital marketing
The customer seeks information about products and/or services by visiting the
company’s sources of information searching for the specific product or service
information.
The information are typically located in websites, blogs, streaming audio and
video sources.
Customers have found related information on other websites or been directed to
the company’s sources by a referring website to find the information.
5
6. Pros & Cons
Pros:
No restriction on file size, can be sent as much data you can.
Don’t need to use any advanced technology to send static content.
Cons:
Requires considerable marketing effort for users to find the content.
No personalization to keep the visitors coming back.
6
7. Push digital marketing
Customers are provided information by receiving or viewing
advertisements digitally.
The media used for Push digital marketing are Email, SMS,
RSS, cell phone calls, etc., as subscribers of the latest product
and service information provided by the company.
7
8. Pros & Cons
Pros:
Faster delivery – content can be delivered, whenever it becomes available..
Consistent targeting – It becomes difficult for the user to block the content by content type.
Better targeting and data – Justified subscription, and more specific marketing data may be
collected during registration. Detail tracking of customer choices, and thus more powerful insights can
be collected.
Cons:
Requires Can Spam Act 2003 compliance.
Higher cost for smaller audiences.
Requires deliver technology.
8
9. Why digital marketing ?
Many years ago the former chairman of Procter & Gamble said –
“I’m positive we waste half the money we spend,”
He told people attending an advertising conference where he
spoke many years ago.
The CEO paused before adding with a sigh,
“I just don’t know which half.”
9
10. Why digital marketing ? (cont.)
If you want to know which half is that, you have to go for Digital marketing.
Launch a website, you’ll know the number of visits.
Upload a video, you’ll know the number of views.
Post a link, you’ll have the number of clicks.
Create a Facebook Fan Page, you’ll know the number of fans.
Post a status, you’ll know who have liked it.
Create a Twitter account, you’ll know who are following you.
Send an email, you’ll know who have clicked the items.
Upload a podcast, and you’ll know the number of downloads.
10
14. Why digital marketing ? (cont.)
o Almost 7 billion people are using internet across the globe.
o Asia is leading among all the regions having a 44% of total internet users.
o Around 107 trillion emails have been sent in 2010 at an average of 294 billion emails per
day.
o 25% of total email accounts are corporate.
o At the end of 2010, the total number of websites are 255 million, where in 2010, 21.4
million new websites have been added.
o The number of videos watched per day is 2 billion.
o 4.1 billion SMS are being sent daily.
Source:
http://www.internetworldstats.com,
http://www.pingdom.com/ 14
15. Digital marketing scope in
Bangladesh
o The total no. of mobile users is 78.075 millions in Bangladesh.
o Buying smart phones in Bangladesh is increasing rapidly.
o Buying Personal computers (PC), and Laptop are increasing day by day, which means
people are getting connected through the digital media more frequently.
o After the Giant Google, Facebook is the second most visited site in Bangladesh. Almost
1.7 million people use Facebook in Bangladesh.
o The other websites viewed most are YouTube, Yahoo, Wikipedia, Twitter etc.
o Prothom-alo, somewhereinblog, bdnews24 are the most popular sites in Bangladesh.
So, what’s the point ??
Source:
http://www.btrc.gov.bd
http://www.pingdom.com/ 15
16. Why digital marketing ? (cont.)
The point is simple !!
• Through digital media, you can reach to more
consumers with less investment.
• So, your ROI will be maximized.
• Additionally, you’ll be able to track the ins and outs
of your campaign. Based on that, you can make
your plans more effective.
16
17. 4Ps’ of digital marketing
1. Permission:
Brands needs consumers’ permission before creating
conversations with consumers, and sharing content with
consumer.
2. Participation:
A consumer can engage, and respond directly with
product owners and content. This is the key difference
between traditional, and digital media.
17
18. 4Ps’ of digital marketing (cont)
3. Profile:
Brands can find the consumers online profile. So, they
can accumulate, and analyze consumers’ characteristics
and needs from their social network activities.
4. Personalization:
Once the brands have the data of their consumers, they
offer the consumers the products suited best for them.
18
19. 4 Pillars of digital marketing
Lead Brand Customer
Web Presence
Generation Credibility Communication
Competitive Content Email
Website
Analysis Management Marketing
Social Media
Landing Page PPC/CPC Social Media
Profiles
Customer Digital
Blog SEO
Reviews Campaigns
Insights &
SMO
Reporting
Content
Marketing
19
20. 1 : Web presence
Website:
Website is a collection of inter linked web pages containing information as texts, images,
videos. Web pages can be accessed from anywhere through the URL. Websites are used to
contain information about the products, and services.
Landing Page:
Landing page is a single web page used for a specific campaign. When someone clicks on an
advertisement, then it redirects to a web page, where the consumer gets the information of
that specific campaign.
Blog:
Blog, a combined term of Web Log is a type of website, where an individual maintain
regular entries like diaries. Blogs are interactive, and visitor can leave comments.
20
21. 2 : Lead Generation
Competitive Analysis:
The purpose of the Competitive analysis is to determine the strength and weaknesses of your
competitor within your market, the strategies that will provide you a distinct advantage over
your competitor.
PPC/CPC:
Pay Per Click (PPC) a.k.a. Cost Per Click (CPC) is a tool used to drive traffic to websites,
where the advertisers pay the hosting service when the ad is clicked. Advertisers bid on
desired keyword phrases, and relevant to their target market.
SEO:
Search Engine Optimization (SEO) is the procedure of improving the visibility of a website in
search engine results without paying any fee.
21
22. 2 : Lead Generation (cont.)
SMO:
Social Media Optimization (SMO) is one of the online methods of website optimization. It
measures the social media activity targeting to bring unique visitors to the site.
Content Marketing:
It is a marketing technique of creating, and delivering relevant and valuable content to
attract, acquire, and engage a clearly defined and understood target audience - with the
objective of driving profitable customer action.
22
23. 3 : Brand Credibility
Content Management:
Content management is the process of collecting, organizing, and publishing of digital
contents such as documents, audio/video files, presentations etc.
Social Media Profiles:
More and more people are engaging with social media. If marketers don’t build up a
strong social media profile, they are going to miss a good number of consumers.
Customer Reviews:
This becomes very important, as the customer expresses his/her opinions, experience,
and share with relatives, friends, colleagues directly. So, any positive or negative impact
spreads very fast.
23
24. 4 : Customer Communication
Email Marketing:
Email marketing is a form of direct marketing. Marketers use email for communicating with
the clients, and send information about the products or service.
Social Media:
Social media is the channel for interactive communications. The main aspect of social media
is the contents are generated by users.
Digital Campaigns:
Digital campaign is a message about a product/service created by combining all the digital
channels like email, voice call, SMS, social media engagement etc.
Insights and Reporting:
Insights is the most important factor of Digital Marketing. Using insights, reports should be
generated. From this reports, one can determine whether the campaign has been successful
or not.
24
25. Principles of digital
marketing
To think digital, marketers need to completely erase what is in their heads.
They then need to use the following principles:
1. Most analog marketing hits the wrong people, or the right people at the
wrong time. Digital is more efficient and more impactful because it can hit only
the right people, and only at the right time.
2. There are many digital media. But the most powerful is digitally enhanced
word of mouth. Use it with care though – you can’t use it to buy your way to
success.
3. In the analog era, marketing was about getting people to think things so they
might do things. Digital media are interactive, so it’s the other way round. Marketing is
now about getting people to do the things.
25
26. Principles of digital
marketing
4. Think what people do after the click, search marketing will not be that much
helpful, if the content is not ready.
5. Keeping people waiting is a sin. Remember it when you are making your brand
website.
6. Don’t wait for the dust to settle. Marketers need to adopt a permanent beta
mentality in their marketing planning.
7. Web 2.0 is all about consumers working together. Work out how to collaborate
with them too in the channel of we.
26
27. Principles of digital
marketing
8. Handle privacy issues carefully. You don’t need tons of information about a
consumer to influence them.
9. Work on predicting the future. Marketing, and media are now moving faster
than you think.
10. Many things were better when they were analog. Just because it’s digital,
doesn’t means it’s better.
27
28. Things can go bad
Digital marketing is a new thing, so you may have to educate your consumers
to get used to with it.
Always prepare a back up plan.
Success can come to your doorstep at a slow rate.
Handle the negative issues with care.
Covering your ear is not a viable strategy.
Don’t interrupt the conversation. Get yourself into it.
It’s a continuous process. It can’t be terminated once it’s started.
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