Search Engine Optimization: My Life With Spiders
•Download as PPTX, PDF•
4 likes•1,235 views
This document discusses search engine optimization (SEO) and how content creators can attract web crawlers, or "spiders", to their websites. It provides tips for SEO, such as using proper titles, keywords, and URL structures; including relevant images and alt text; keeping content fresh; and analyzing website usage with analytics. The document also suggests potential SEO-related career paths and resources for further learning.
Report
Share
Report
Share
Recommended
SEO 101: Finding Yourself – Mobilizing the Public 2017
This document provides an overview of search engine optimization (SEO) fundamentals. It discusses key SEO concepts like visibility, relevance, authority and how search engines work by crawling, indexing and ranking websites. It emphasizes focusing on topics rather than keywords for content and highlights best practices for on-page SEO elements like title tags, meta descriptions and images. Technical SEO factors are also covered such as site speed, image optimization, response codes and the importance of internal and external links. The document serves as a high-level introduction to SEO strategies and tactics.
Topher kohan-aima2011
This document discusses important elements for search engine optimization (SEO). It identifies three key things search engines need to do: find pages, crawl pages, and understand page content. It recommends using XML sitemaps and Google Webmaster Tools to help search engines find pages, and avoiding JavaScript and CSS to make crawling easier. Finally, it emphasizes the importance of including meaningful on-page elements like title tags, meta descriptions, canonical tags, H1 tags and alt attributes to help search engines understand the content.
SEO for the CEO - What C-level Executives Need to Know About Search
This document discusses key topics in search engine optimization (SEO) that are important for executives to understand, including how search engines work, ranking factors, keyword research, and content strategies. It provides an overview of technical SEO issues like crawling, indexing and link analysis, as well as non-technical topics such as identifying high value keywords and targeting influential websites to attract links. The goal is to give executives a high-level understanding of SEO and how it can help their business.
getting_rid_of_duplicate_content_iss-priyank_garg.ppt
The document discusses content duplication and how search engines handle it. It explains that duplication hurts search results by providing less unique content to users. The document provides advice to webmasters on how to avoid accidental duplication that could impact how search engines view their sites.
Tech Headline - SEO For Non-Technical Professionals
Quick presentation about SEO For Non-Technical Professionals with tips and tricks to clarify your understanding.
SEO Tips
The document provides 5 tips for search engine optimization (SEO): 1) Use search engine friendly URLs (SEF URLs) that include keywords; 2) Optimize title, description and keyword tags while avoiding stuffing; 3) Write content for humans rather than focusing overly on keywords; 4) Use text links for navigation rather than frames or Flash; 5) Include an XML sitemap to inform search engines of site structure. Following these tips can help improve a site's rankings in search engines.
On site-optimization
The document discusses on-page search engine optimization (SEO) strategies. It explains that keywords should be optimized on a webpage through the URL, title tags, meta description, headings, and body text. Specifically, the title tag and meta description are important metadata for ranking pages and enticing clicks. Keywords should be used naturally in content and anchor text to help search engines understand what a page is about. Images should also include keyword-rich alt text. The goal is to provide both humans and search engines with relevant, keyword-optimized content.
ARTDM 171, Week 15: Search Engine Optimization (SEO)
This document provides an overview of key topics for the final week of an online course, including:
1. Presenting final projects over two class days and completing site development work like adding content and images.
2. Information on search engine optimization (SEO), how search engines work, and tips for optimizing sites for search rankings through things like keywords, meta tags, links, and file names.
3. Guidance on web accessibility and compliance with laws like Section 508 and the Americans with Disabilities Act to ensure sites can be used by people with disabilities through techniques like alternative text for images and color contrast.
4. Instructions for the final homework assignment to continue working on final projects and turn in
Recommended
SEO 101: Finding Yourself – Mobilizing the Public 2017
This document provides an overview of search engine optimization (SEO) fundamentals. It discusses key SEO concepts like visibility, relevance, authority and how search engines work by crawling, indexing and ranking websites. It emphasizes focusing on topics rather than keywords for content and highlights best practices for on-page SEO elements like title tags, meta descriptions and images. Technical SEO factors are also covered such as site speed, image optimization, response codes and the importance of internal and external links. The document serves as a high-level introduction to SEO strategies and tactics.
Topher kohan-aima2011
This document discusses important elements for search engine optimization (SEO). It identifies three key things search engines need to do: find pages, crawl pages, and understand page content. It recommends using XML sitemaps and Google Webmaster Tools to help search engines find pages, and avoiding JavaScript and CSS to make crawling easier. Finally, it emphasizes the importance of including meaningful on-page elements like title tags, meta descriptions, canonical tags, H1 tags and alt attributes to help search engines understand the content.
SEO for the CEO - What C-level Executives Need to Know About Search
This document discusses key topics in search engine optimization (SEO) that are important for executives to understand, including how search engines work, ranking factors, keyword research, and content strategies. It provides an overview of technical SEO issues like crawling, indexing and link analysis, as well as non-technical topics such as identifying high value keywords and targeting influential websites to attract links. The goal is to give executives a high-level understanding of SEO and how it can help their business.
getting_rid_of_duplicate_content_iss-priyank_garg.ppt
The document discusses content duplication and how search engines handle it. It explains that duplication hurts search results by providing less unique content to users. The document provides advice to webmasters on how to avoid accidental duplication that could impact how search engines view their sites.
Tech Headline - SEO For Non-Technical Professionals
Quick presentation about SEO For Non-Technical Professionals with tips and tricks to clarify your understanding.
SEO Tips
The document provides 5 tips for search engine optimization (SEO): 1) Use search engine friendly URLs (SEF URLs) that include keywords; 2) Optimize title, description and keyword tags while avoiding stuffing; 3) Write content for humans rather than focusing overly on keywords; 4) Use text links for navigation rather than frames or Flash; 5) Include an XML sitemap to inform search engines of site structure. Following these tips can help improve a site's rankings in search engines.
On site-optimization
The document discusses on-page search engine optimization (SEO) strategies. It explains that keywords should be optimized on a webpage through the URL, title tags, meta description, headings, and body text. Specifically, the title tag and meta description are important metadata for ranking pages and enticing clicks. Keywords should be used naturally in content and anchor text to help search engines understand what a page is about. Images should also include keyword-rich alt text. The goal is to provide both humans and search engines with relevant, keyword-optimized content.
ARTDM 171, Week 15: Search Engine Optimization (SEO)
This document provides an overview of key topics for the final week of an online course, including:
1. Presenting final projects over two class days and completing site development work like adding content and images.
2. Information on search engine optimization (SEO), how search engines work, and tips for optimizing sites for search rankings through things like keywords, meta tags, links, and file names.
3. Guidance on web accessibility and compliance with laws like Section 508 and the Americans with Disabilities Act to ensure sites can be used by people with disabilities through techniques like alternative text for images and color contrast.
4. Instructions for the final homework assignment to continue working on final projects and turn in
Apresentacao SEO GAiN Baltimore
This document provides an overview of SEO best practices and Google algorithm updates over time. It discusses major updates like Panda, Penguin and Hummingbird that moved the focus from keyword optimization to quality content and user intent. The document recommends strategies like developing quality, topical content; maintaining good site structure with internal links; and building authority through relevant backlinks from authoritative sources to rank well in search engines long-term. It also provides tips on tracking rankings, backlinks and site analytics to ensure ongoing SEO success.
SEO for developers
Talk about the technical side of SEO with best (and worst) practices for optimizing your webpage both for visitors and searchbots.
SEO for Editors 2009
This document provides an overview of search engine optimization (SEO) strategies for editors. It discusses how people find websites through search engines and the importance of SEO. Key on-page optimization factors covered include title tags, content, meta descriptions, images, and site maps. Off-page factors discussed are link popularity, anchor text, and directories. The document emphasizes optimizing content for users and not tricking search engines. Effective SEO involves both on-page and off-page techniques to deliver relevant information to searchers.
Get Found in Google - Intro to SEO
Organic search results receive 90% of clicks but only 10% are paid search results. Key factors for ranking highly in organic search include having relevant and keyword optimized content, titles, descriptions and images; internal and external links with natural anchor text; resolving broken links and duplicate content issues. Effective link building strategies include manual and competitive link research, embedding relevant content, creating shareable linkbait, partnerships, and paid links only as a last resort. Recent algorithm changes penalize duplicate content more harshly and links from low quality or spammy sites.
Seo Bootcamp for Small Buisinesses
SEO involves optimizing websites to rank higher in search engine results. Key on-site factors include using search engine friendly URLs, 301 redirects, optimized title and meta tags, avoiding keyword stuffing, creating an XML sitemap, using a robots.txt file, proper use of HTML headings and tags, alt text for images, text links with title attributes, and managing 404 error pages. Off-site factors involve link building, social media relevance, and selecting keywords based on goals and audience. The document provides guidelines and best practices for implementing various on-site SEO techniques.
SEO Report - Group 3
Our KnowCrunch students of the Professional Diploma in Digital & Social Media in Athens 2 (Sep. 20) worked for a few hours and presented an SEO Report for a brand.
Learn more about this awesome course: https://bit.ly/2XT7dFU
Perfect Pages: Content Strategy and SEO
Perfect Pages: How to Create Category-defining resources that rank highly for 1000s of keywords and variations. For Engage PDX Conference
SEO: How to Drive More Traffic to Your Website
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!
Courtesy of Camp Tech (http://camptech.ca) and seoplus+ (https://www.seoplus.ca)
Seo For Bloggers
This document provides tips for search engine optimization (SEO) of blogs. It recommends writing quality, keyword-rich content on specific topics to attract relevant inbound links from other high-ranking sites. It also suggests optimizing on-site elements like titles, URLs, and limiting keyword saturation to balance readability. Additional tips include designing the blog well, interlinking content, regularly updating posts, and avoiding duplicate content to improve search engine rankings.
High ROI Content Strategies for SEO
Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.
SEO 101 - Judith Lewis - i-Level
1) SEO is the practice of optimizing a website to increase traffic from search engines by improving both internal and external factors.
2) Key factors for SEO include keyword research, on-page text optimization, image optimization, internal linking, and external link building.
3) Tools like Google Analytics, keyword research tools, and link analysis tools can help with auditing websites and competitor analysis.
prestiva_blackhat
Keyword stuffing, invisible text, doorway pages, and cloaking are common black hat SEO techniques. Black hat SEO aims to manipulate search engine algorithms through these and other unethical methods such as typo spam, link dumping, faking page ranks, scraping content from other sites, and tactics to lower competitors' rankings. Questions about black hat SEO techniques can be directed to the listed websites.
SEO
SEO is the demonstration of adjusting a site to expand its positioning in natural (versus paid), crawler-based postings of web search tools.
Search engine optimisation
Search engine optimisation is technique that how your webpage or website appear on the top of search engine results.
Supplemental Hell - How to Fix "New" Indexing Issues
Under and over indexing problems and the Panda update. Presented at SEOmoz meetup at PromediaCorp #moznyc on May 12, 2011.
Writing & SEO
The document provides tips for online writing and search engine optimization (SEO). It discusses how people read online differently than print, with less text being read on screens. It recommends structuring online writing with shorter sentences, paragraphs and stories. It also provides guidance on using formatting like headings, lists, photos and graphics to make content more scannable. The document then covers best practices for SEO, including optimizing page titles, text and code. It notes that 75% of SEO comes from off-page marketing through links and social media. Overall it aims to help writers make their online content more readable and discoverable.
Seoptimizing
This document provides an overview of search engine optimization (SEO) techniques for improving website rankings. It discusses on-page factors like keywords, meta tags, titles, headings, links, and images. It also covers off-page elements such as linking to relevant sites, XML sitemaps, and Google Webmaster Tools. The goal of SEO is to provide users with the information they need in the most natural and helpful way to search engines.
SEO Copywriting
SEO copywriting involves optimizing website content to increase traffic from search engines. Key aspects include targeting relevant keywords in pages and copy, researching keywords' competitiveness and potential traffic, and using keywords throughout copy, headers, internal links, and emphasized text. The goal is to write naturally while incorporating targeted keywords that are relevant to the page topic and searches.
Developing and Maintaining a Serach Engine Friendly Website (2011)
This was a presentation I gave at college in 2011 as the HE Toolkit module of my Access to HE course.
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...MnSearch, The Minnesota Search Engine Marketing Association
At the 2015 MnSearch Summit, Cyrus Shepard delivered a great presentation titled "Optimizing for Humans – How We Do SEO at Moz".Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
The document discusses search engine optimization (SEO) fundamentals and strategies. It identifies the four key pillars of SEO as keywords, content, links, and site structure. Various SEO tactics are described, including optimizing titles, meta descriptions, internal linking structures, and acquiring both internal and external links through blogging, link baiting, and requesting links from other sites. The importance of the "long tail" of unbranded keywords is also emphasized.
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
More Related Content
What's hot
Apresentacao SEO GAiN Baltimore
This document provides an overview of SEO best practices and Google algorithm updates over time. It discusses major updates like Panda, Penguin and Hummingbird that moved the focus from keyword optimization to quality content and user intent. The document recommends strategies like developing quality, topical content; maintaining good site structure with internal links; and building authority through relevant backlinks from authoritative sources to rank well in search engines long-term. It also provides tips on tracking rankings, backlinks and site analytics to ensure ongoing SEO success.
SEO for developers
Talk about the technical side of SEO with best (and worst) practices for optimizing your webpage both for visitors and searchbots.
SEO for Editors 2009
This document provides an overview of search engine optimization (SEO) strategies for editors. It discusses how people find websites through search engines and the importance of SEO. Key on-page optimization factors covered include title tags, content, meta descriptions, images, and site maps. Off-page factors discussed are link popularity, anchor text, and directories. The document emphasizes optimizing content for users and not tricking search engines. Effective SEO involves both on-page and off-page techniques to deliver relevant information to searchers.
Get Found in Google - Intro to SEO
Organic search results receive 90% of clicks but only 10% are paid search results. Key factors for ranking highly in organic search include having relevant and keyword optimized content, titles, descriptions and images; internal and external links with natural anchor text; resolving broken links and duplicate content issues. Effective link building strategies include manual and competitive link research, embedding relevant content, creating shareable linkbait, partnerships, and paid links only as a last resort. Recent algorithm changes penalize duplicate content more harshly and links from low quality or spammy sites.
Seo Bootcamp for Small Buisinesses
SEO involves optimizing websites to rank higher in search engine results. Key on-site factors include using search engine friendly URLs, 301 redirects, optimized title and meta tags, avoiding keyword stuffing, creating an XML sitemap, using a robots.txt file, proper use of HTML headings and tags, alt text for images, text links with title attributes, and managing 404 error pages. Off-site factors involve link building, social media relevance, and selecting keywords based on goals and audience. The document provides guidelines and best practices for implementing various on-site SEO techniques.
SEO Report - Group 3
Our KnowCrunch students of the Professional Diploma in Digital & Social Media in Athens 2 (Sep. 20) worked for a few hours and presented an SEO Report for a brand.
Learn more about this awesome course: https://bit.ly/2XT7dFU
Perfect Pages: Content Strategy and SEO
Perfect Pages: How to Create Category-defining resources that rank highly for 1000s of keywords and variations. For Engage PDX Conference
SEO: How to Drive More Traffic to Your Website
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!
Courtesy of Camp Tech (http://camptech.ca) and seoplus+ (https://www.seoplus.ca)
Seo For Bloggers
This document provides tips for search engine optimization (SEO) of blogs. It recommends writing quality, keyword-rich content on specific topics to attract relevant inbound links from other high-ranking sites. It also suggests optimizing on-site elements like titles, URLs, and limiting keyword saturation to balance readability. Additional tips include designing the blog well, interlinking content, regularly updating posts, and avoiding duplicate content to improve search engine rankings.
High ROI Content Strategies for SEO
Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.
SEO 101 - Judith Lewis - i-Level
1) SEO is the practice of optimizing a website to increase traffic from search engines by improving both internal and external factors.
2) Key factors for SEO include keyword research, on-page text optimization, image optimization, internal linking, and external link building.
3) Tools like Google Analytics, keyword research tools, and link analysis tools can help with auditing websites and competitor analysis.
prestiva_blackhat
Keyword stuffing, invisible text, doorway pages, and cloaking are common black hat SEO techniques. Black hat SEO aims to manipulate search engine algorithms through these and other unethical methods such as typo spam, link dumping, faking page ranks, scraping content from other sites, and tactics to lower competitors' rankings. Questions about black hat SEO techniques can be directed to the listed websites.
SEO
SEO is the demonstration of adjusting a site to expand its positioning in natural (versus paid), crawler-based postings of web search tools.
Search engine optimisation
Search engine optimisation is technique that how your webpage or website appear on the top of search engine results.
Supplemental Hell - How to Fix "New" Indexing Issues
Under and over indexing problems and the Panda update. Presented at SEOmoz meetup at PromediaCorp #moznyc on May 12, 2011.
Writing & SEO
The document provides tips for online writing and search engine optimization (SEO). It discusses how people read online differently than print, with less text being read on screens. It recommends structuring online writing with shorter sentences, paragraphs and stories. It also provides guidance on using formatting like headings, lists, photos and graphics to make content more scannable. The document then covers best practices for SEO, including optimizing page titles, text and code. It notes that 75% of SEO comes from off-page marketing through links and social media. Overall it aims to help writers make their online content more readable and discoverable.
Seoptimizing
This document provides an overview of search engine optimization (SEO) techniques for improving website rankings. It discusses on-page factors like keywords, meta tags, titles, headings, links, and images. It also covers off-page elements such as linking to relevant sites, XML sitemaps, and Google Webmaster Tools. The goal of SEO is to provide users with the information they need in the most natural and helpful way to search engines.
SEO Copywriting
SEO copywriting involves optimizing website content to increase traffic from search engines. Key aspects include targeting relevant keywords in pages and copy, researching keywords' competitiveness and potential traffic, and using keywords throughout copy, headers, internal links, and emphasized text. The goal is to write naturally while incorporating targeted keywords that are relevant to the page topic and searches.
Developing and Maintaining a Serach Engine Friendly Website (2011)
This was a presentation I gave at college in 2011 as the HE Toolkit module of my Access to HE course.
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...MnSearch, The Minnesota Search Engine Marketing Association
At the 2015 MnSearch Summit, Cyrus Shepard delivered a great presentation titled "Optimizing for Humans – How We Do SEO at Moz".What's hot (20)
Supplemental Hell - How to Fix "New" Indexing Issues
Supplemental Hell - How to Fix "New" Indexing Issues
Developing and Maintaining a Serach Engine Friendly Website (2011)
Developing and Maintaining a Serach Engine Friendly Website (2011)
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
Similar to Search Engine Optimization: My Life With Spiders
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
The document discusses search engine optimization (SEO) fundamentals and strategies. It identifies the four key pillars of SEO as keywords, content, links, and site structure. Various SEO tactics are described, including optimizing titles, meta descriptions, internal linking structures, and acquiring both internal and external links through blogging, link baiting, and requesting links from other sites. The importance of the "long tail" of unbranded keywords is also emphasized.
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Reading. Writing. Using. Online Copywriting
The document provides tips and best practices for writing effective online content and web pages, including structuring information in scannable chunks, using keywords and hyperlinks strategically, and optimizing for search engines through techniques like keyword research, unique and regularly-updated content, and descriptive headlines. It also touches on writing style recommendations like using a third grade reading level and familiar terminology as well as formatting suggestions to improve readability.
Seo tips and tricks
The document provides tips for search engine optimization (SEO) including proper structuring of webpages with optimized titles, images, and alt tags; optimizing content with regular updates and relevant text; and optimizing keywords through appropriate frequency, weight, prominence, and placement in titles, meta tags, headings, anchors, body text, and image alt attributes. Key steps are structuring the website, optimizing keywords and metatags, providing proper content, maintaining a blog and social media presence, and tracking progress.
Search Engine Optimization Class-7
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
SEO Presentation - The 42nd Estate - BRA - City of Boston
The document provides an overview of search engine optimization (SEO) strategies for getting targeted traffic via search engines. It discusses key on-page optimization techniques like producing quality content in an easy-to-scan format, optimizing images and code for speed, and using internal navigation and linking to important pages. The document also covers off-page techniques like building high-quality links through link bait and digital networking, as well as empowering website users and fans. Resources for further learning about SEO strategies are provided.
BlogPaws 2010 - SEO Tips: JaneA Kelley
The document provides practical SEO tips for optimizing a website, including adding keywords to the website title, using proper organization and information architecture, implementing an XML sitemap, using metatags wisely without overstuffing them, thinking twice about link exchanges, focusing on providing high-quality and frequent relevant content, and utilizing freely available online SEO resources.
SEO Secrets for Online Retailers Webinar
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
SEO Basics
Overview of SEO (Search Engine Optimization) - For more information, please visit https://www.seo-consultant-specialist.com/blog/
Search engine optimization,Best SEO institute in Ghaziabad,SEO Courses in Gha...
Get local SEO services from our local SEO institute and The best SEO Agency in Ghaziabad-Noida-Delhi, SEO Courses and Services in Ghaziabad. We help to maximize your website’s local exposure and gain high search engine rankings in Search Engines Like Google,Yahoo ,Bing
Search engine optimization ,seo in vashali,seo training in Mohan nagar,seo in...
We r Provided The Best SEO Services and Top SEO Courses in Around of Ghaziabad-Noida-Delhi.What is SEO The SEO means search engine optimization. It is basically related to the up gradation of website rank on the search engine search It is done by experts who know how to upgrade the web site contents information etc They have some way like tagging bookmarking etc through which they raise the rank of the page in Search Engine Like Google ,Yahoo, Bing
Search Engine Optimization (SEO)
Deck prepared for the May Chicago Dreamweaver Meetup, a foundational primer on SEO for designers and site owners.
Seo Training
The document provides information on search engine optimization (SEO) including the basic SEO process, keyword research tools, on-page optimization techniques like optimizing titles, meta descriptions and HTML body text, off-page optimization techniques like building links, and common SEO mistakes to avoid like cloaking, hidden text and excessive keyword stuffing.
Seo Training
The document provides information on search engine optimization (SEO) including the basic SEO process, keyword research tools, on-page optimization techniques like optimizing titles, meta tags and HTML code, and off-page optimization techniques like building links through directories and reciprocal linking. It emphasizes the importance of keyword research, targeting keywords in titles, meta tags and content, keeping content length optimized, and getting natural one-way links from other sites.
seo
The document provides information on search engine optimization (SEO) including the basic SEO process, keyword research tools, on-page optimization techniques like optimizing titles, meta descriptions and HTML body text, off-page optimization techniques like building links, and common SEO mistakes to avoid like cloaking, hidden text and excessive keyword stuffing.
Advanced seo gs v2
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
SEO Tips Even Mom Would Love
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
The Art to the Start of Content Optimisation
All the research that should be undertaken before pen is put to paper for writing any SEO web content, which will ensure that your main pages of content will get the highest ranking, best exposure and greatest success
The Art to the Start Of: Content Optimisation
This document provides tips and strategies for optimizing content for search engine optimization (SEO). It discusses analyzing competitors, crafting semantic phrases, extracting relevant entities, using synonyms, and adding value. Specific techniques are outlined for benchmarking competitors, researching semantic phrases from LSI tools and Wikipedia, finding synonyms from Wikipedia redirects and thesauruses, mapping entities from Wikipedia and Wikimindmap, and adding value through informative, interactive content and images. The overall message is that optimizing content requires going beyond keywords to understand searcher intent and leverage related concepts, words, people and associations to improve relevance for searchers.
Search Engine Optimization courses in ghaziabad, Search engine Optimization t...
This PPT is very help full to every one who want to be become a expert in SEO.......We r Ad Agency to provid you best top SEO Servicec in India-Delhi-Noida- Ghaziabad...click here Here...http://www.NickBathla.in
http://www.linkedin.com/in/nickbathla If you Feel this PPT helps to you Then Shar & Like....
You want to know more about Services & Courses Then Click here........www.seo-master.in
Similar to Search Engine Optimization: My Life With Spiders (20)
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
SEO Presentation - The 42nd Estate - BRA - City of Boston
SEO Presentation - The 42nd Estate - BRA - City of Boston
Search engine optimization,Best SEO institute in Ghaziabad,SEO Courses in Gha...
Search engine optimization,Best SEO institute in Ghaziabad,SEO Courses in Gha...
Search engine optimization ,seo in vashali,seo training in Mohan nagar,seo in...
Search engine optimization ,seo in vashali,seo training in Mohan nagar,seo in...
Search Engine Optimization courses in ghaziabad, Search engine Optimization t...
Search Engine Optimization courses in ghaziabad, Search engine Optimization t...
More from Rhyne Armstrong
Taking Control: How TechComms are Leading Brand Language
By Rhyne Armstrong and Nate Wolf. How Cisco Stealthwatch's TechComm team is leading brand language for our product.
Leading Your Team: A Survival Horror Guide
This document provides guidance on leading a team from Rhyne Armstrong. It emphasizes that going alone is not ideal and working as a team is better. To survive, one must define their team, choose team members carefully based on various qualities, and build the team by developing trust, managing conflict, achieving commitment and accountability. As a leader, one must create clarity, over-communicate clearly, reinforce clarity, and remember that culture is key. Working as a team allows members to fight together, share expertise, cover each other, and accomplish more.
Small to Enterprise: Growing Pains in the Content World
In this presentation, I discuss the differences between managing content strategy in a small business and an enterprise business.
Get out of your office! Conducting Effective Site Visits
The day has come when we are no longer bound a desk when it comes to learning about our customers and clients. Whether you work for yourself or an organization, getting out of the office and meeting with customers offers valuable insight to learning how solutions are deployed, how user-assistance is used, and how your customers work.
In this session, we will discuss:
Building a business case for conducting visits.
Planning for a successful visit.
Tips you can use to make sure you get the most out of the time you spend with your clients.
How your visit can turn into much more than info to help you improve your content.
Share to survive
Rhyne Armstrong will present on tools and methods used to implement a successful Corporate Training Program to ensure knowledge is shared across groups in an organization. As the Director of Documentation at RouteMatch Software, Armstrong has 20 years of experience in technical communication and has consulted on social media strategies. He will discuss how the training program developed at his company can be replicated at other companies.
Get out of your office!
Rhyne Armstrong will present at LavaCon 2015 on getting valuable insights from meeting customers in person. The presentation will discuss tips for making the most of time spent with clients, and how these visits can provide information beyond just improving technical documents. Rhyne is the Director of Documentation at RouteMatch Software and has 20 years of experience in technical communication fields, including technical writing, corporate communication, product marketing, and user experience design.
Client Communication Portal
Rhyne Armstrong will present a case study at LavaCon 2015 on how his company continues to use a multi-team approach for content creation and developed a single tool for content distribution across marketing, support, and documentation. He will demonstrate improvements made to the site, how other teams have expanded content creation efforts, and new client-driven features. Rhyne Armstrong is the Director of Documentation at RouteMatch Software with 20 years of experience in technical communication and consulting on social media strategies.
Content Project Horror Show
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The Art of the Demo
The document provides tips for preparing and giving an effective software demo. It advises demonstrating your passion for the work, keeping the audience engaged by walking through use cases from the user's perspective, and focusing on how features are used rather than how they were designed. The demo should give the audience a sense of what the software does without overwhelming them with details. Questions from the audience should be welcomed at the end.
Broken Silos: Destruction for the sake of our clients
In this session, I cover how our organization has created a customer support site that has helped destroy our outdated communication silos.
Oh, The Crap I've Seen
This document discusses overcoming adversity and asserting oneself. It encourages the reader to refuse being defined by others' abuse, ignorance, or control, and instead take charge of their own life by learning and using their time productively in a way that makes others take notice of their strength and independence.
Does Your Audience Hate You?
This presentation, for STC Atlanta, discusses how to prepare and pull off a presentation without your audience hating you!
Easy to Use, Difficult to Master: Social Media in 2013
This is a presentation on Social Media that I created for the Orlando chapter of the Society for Technical Communication and the UCF FTC chapter.
One CMS Does Not Fit All
The document discusses challenges with knowledge management and content management systems (CMS). It notes that one CMS does not fit all situations and there are multiple approaches to knowledge management. The document advocates identifying needs, priorities, constraints and stakeholders before selecting a CMS. It also emphasizes testing options, focusing on the most important goals, adapting as needed, and maintaining communication with stakeholders.
Monitoring Social Media for Documentation Customer Feedback
This document discusses monitoring social media for customer feedback. It recommends using tools like Google Alerts, retweetrank.com, and Klout to track mentions of a company or product on social media. It also suggests different approaches for engaging customers on social media - being passive and waiting for feedback, attracting customers through teasing content, or aggressively seeking out feedback by commenting on social media. The key is to review all feedback, address issues, and encourage further sharing of content.
Don't Suck at Social Media 3!
The document provides guidance on using social media effectively for both personal and professional purposes. It discusses who you are, why you use social media, and how to use it properly. Key advice includes learning the tools well, understanding online communities and language, avoiding negative posts about work or others, and watching what, when, and where you post. Social media can be leveraged for networking, research, and reputation management if used carefully.
The Perfect CMS: Brass Ring, or Unattainable Goal
The document discusses selecting and evaluating a content management system (CMS). It recommends narrowing your options by identifying your needs and criteria. You should evaluate top CMS options from the perspectives of consumers, authors, and administrators. Ultimately, your preference is most important. The document cautions to thoroughly test features and plan integration before choosing a CMS.
More from Rhyne Armstrong (17)
Taking Control: How TechComms are Leading Brand Language
Taking Control: How TechComms are Leading Brand Language
Small to Enterprise: Growing Pains in the Content World
Small to Enterprise: Growing Pains in the Content World
Get out of your office! Conducting Effective Site Visits
Get out of your office! Conducting Effective Site Visits
Broken Silos: Destruction for the sake of our clients
Broken Silos: Destruction for the sake of our clients
Easy to Use, Difficult to Master: Social Media in 2013
Easy to Use, Difficult to Master: Social Media in 2013
Monitoring Social Media for Documentation Customer Feedback
Monitoring Social Media for Documentation Customer Feedback
Recently uploaded
A Comprehensive Guide to DeFi Development Services in 2024
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
dbms calicut university B. sc Cs 4th sem.pdf
Its a seminar ppt on database management system using sql
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
AWS Cloud Cost Optimization Presentation.pptx
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
This case study explores designing a scalable e-commerce platform, covering key requirements, system components, and best practices.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Recently uploaded (20)
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Search Engine Optimization: My Life With Spiders
- 1. Search Engine Optimization: My Life With Spiders Robert Rhyne Armstrong STC Senior Member Atlanta Chapter President Flickr: jeffsmallwood
- 2. Search Engine Optimization(SEO) Manipulating content, anchor text , information architecture and design to attract and influence web crawlers.
- 5. Relax. These spiders are good.
- 7. I’m hungry. Flickr: Jasmic
- 8. They want your content.
- 9. Crawl. Index. Rank.
- 10. Math is hard.
- 11. So?
- 12. Eww.
- 13. There’s always a catch.
- 14. Eat me.
- 18. Bad use of CSS
- 19. No inbound links
- 20. Bad titles
- 25. Proper titles Keyword : Company Name
- 26. Inbound links
- 27. Proper URL structure No spaces or _ Use the – Limit the layers Dadasaur.us/the-kids/hi-there
- 28. Good CSS design Tip: On Firefox, try View > Page Style > No Style
- 30. Strong, fresh content. Always keep your keywords in mind!
- 31. Title and alt text on everything. <a href=“../family/kids.php” title=“Well behaved children”>See my well-behaved children</a>
- 33. Use analytics and try new things.
- 34. Let’s talk about you.
- 35. Idea: Create a landing page for a specific problem or application function.
- 36. Idea: Expose all or some of your documentation through an SEO-friendly CMS like WordPress.
- 37. Idea: Freelance as a web content writer.
- 39. That’s it!