Rhyne Armstrong will present a case study at LavaCon 2015 on how his company continues to use a multi-team approach for content creation and developed a single tool for content distribution across marketing, support, and documentation. He will demonstrate improvements made to the site, how other teams have expanded content creation efforts, and new client-driven features. Rhyne Armstrong is the Director of Documentation at RouteMatch Software with 20 years of experience in technical communication and consulting on social media strategies.

1. Rhyne Armstrong for LavaCon 2015
Case Study

2. Session Description
Silos can be bad for employees, but it can be down-right dangerous for
your clients. In this session, we will discuss how we are continuing to use a
multi-team approach to content creation, and how we developed a single
tool for content distribution. A single place for marketing, support, and
documentation information.
Consider this the sequel to the session I presented in 2013, Broken Silos:
Destruction for the Sake of our Clients. Since this is a true case study, I
will demonstrate the ongoing improvements made to the site, how we
have expanded the content creation efforts to other teams, and how we've
added new client-driven features to the site.

3. About the Speaker
Rhyne Armstrong is Director of Documentation at
RouteMatch Software. He has 20 years of
experience in the technical communication field;
often moving from the core discipline of technical
writing to the outlying roles of corporate
communication, product marketing, and user
experience design.
Over the last several years, Rhyne has consulted
on social media and social networking strategies
for several organizations and individuals, and
often dives head-first into emerging technologies
and communication trends. He is a Associate
Fellow of the Society for Technical
Communication, serving on the Community
Affairs Committee and on the leadership council
of the Atlanta Chapter. Rhyne resides in
Alpharetta, GA where he spends most of his time
shuttling any of his four kids to soccer, ballet, or
gymnastics.