Taking Control: How TechComms are Leading Brand Language

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Rhyne Armstrong

By Rhyne Armstrong and Nate Wolf. How Cisco Stealthwatch's TechComm team is leading brand language for our product.

Technology

IG: rhynearmstrong & thewolfwhocriedwolf
#stc2018 #TechCommTakeover
Rhyne Armstrong
Doc Manager
Cisco Stealthwatch
Nate Wolf
Doc Lead - Stealthwatch Next
Cisco Stealthwatch

IG: rhynearmstrong & thewolfwhocriedwolf
#stc2018 #TechCommTakeover
• What we are talking about
and why control matters
• What we are doing
• How we are doing it
• You ask questions, we try to
answer

IG: rhynearmstrong & thewolfwhocriedwolf
#stc2018 #TechCommTakeover

Voice
Simple
Distinctive
Tone
Bold
Human

IG: rhynearmstrong & thewolfwhocriedwolf
#stc2018 #TechCommTakeover
We know…
• The guidelines
• The tools
• The best practices

Technical Documents Product User Interfaces
White Papers
Knowledge Bases
Spec Sheets

• Provides a methodology for a design system
• Enables assembly of abstract items to concrete
• Builds a system of consistency and cohesion
• Creates an assembly mechanism
ISE AMPNGFW
Abstract
Build
Concrete
Atoms
Molecules
Organisms
Templates
Pages

Cisco Security
Glossary
Product Help Unified Documentation
Formats

Provide information at the field level to help users to
complete their tasks.
Inline Help
Provide additional assistance to first-time users
without adding unnecessary clutter to the UI.
Pop-up Help
Provide users with a clear and simple description for
the content by hovering over fields and icons.
Tooltips
Provide context-sensitive online help for every page
and dialogue box.
Online Help

IG: rhynearmstrong & thewolfwhocriedwolf
#stc2018 #TechCommTakeover
Archetype Score Notes
Alerts/Notifications
Dashboard
Device Registration
Inline Help
Login
Narrative Text
Navigation
Policy - Create
Policy - Edit
Reporting
Search
Tables
Update/Upgrade
Visual Design ~30% screens aligned
Glossary NA WIP
No alignment
Limited alignment
Partial alignment
Close alignment
= 0 points
= 1 point
= 2 points
= 3 points
Checklist score = 30
Total possible score = 56
= 0.54 x 100 = 54
• Checklist items are
determined by product type
and features
• Each archetype is scored on
a scale of 0 to 4 based on
degree of alignment
• Total score is a percentage
of total possible alignment
points
• Products not held
responsible for irrelevant
features
Full alignment = 4 points

Technology Lead
Product Owner Lead
QA Lead
Technical Doc Lead
Squad 5
Squad 4
Squad 3
Squad 2
Squad 1
Technology Lead
Product Owner Lead
QA Lead
Technical Doc Lead
Squad 5
Squad 4
Squad 3
Squad 2
Squad 1
Technology Lead
Product Owner Lead
QA Lead
Technical Doc Lead
Squad 5
Squad 4
Squad 3
Squad 2
Squad 1
Technology Lead
Product Owner Lead
QA Lead
Technical Doc Lead
Squad 5
Squad 4
Squad 3
Squad 2
Squad 1

Centralized Strategy Decision – Decentralized Execution
• Short feedback loops. Focus on customer and market value
• Cross functional teams that work together
• Deep understanding of lean principles
• High level of accountability
• Active learning and adaptation

IG: rhynearmstrong & thewolfwhocriedwolf
#stc2018 #TechCommTakeover
• We’re on the same team
• Less overlapping efforts
• Our customers win!

• Rhyne Armstrong
• @ninety7
• rhynearmstrong@gmail.com
• Nate Wolf
• nathanwwolf@gmail.com

TechComms are taking more control over brand language and content collaboration across various departments like sales, engineering, marketing, and customer success. They are influencing a wide variety of content types including technical documents, product user interfaces, white papers, and knowledge bases. Specifically, TechComms are helping to align the user experience on product UIs by adopting branding guidelines around elements like logos, colors, fonts, icons, headers, and notifications. The goal is to provide a consistent Cisco security experience through templates for documentation and help while keeping designs simple and relevant.

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Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes. Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions. Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻 The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️ Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution. The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟

Digital Marketing Trends in 2024 | Guide for Staying Ahead

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https://www.wask.co/ebooks/digital-marketing-trends-in-2024 Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.

Introduction of Cybersecurity with OSS at Code Europe 2024

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I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems. The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS. Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application. I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.

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Main news related to the CCS TSI 2023 (2023/1695)

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Driving Business Innovation: Latest Generative AI Advancements & Success Story

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Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency. During the hour, we’ll take you through: Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board. Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes. Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI. We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI. This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!

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Taking Control: How TechComms are Leading Brand Language

1. How TechComms are Driving Brand Language Rhyne Armstrong and Nate Wolf - Cisco

2. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover Rhyne Armstrong Doc Manager Cisco Stealthwatch Nate Wolf Doc Lead - Stealthwatch Next Cisco Stealthwatch

3. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover • What we are talking about and why control matters • What we are doing • How we are doing it • You ask questions, we try to answer

4. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover

5. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover

9. Voice Simple Distinctive Tone Bold Human

10.

11. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover

12. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover

13. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover

14. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover

15. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover

16. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover

17. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover We know… • The guidelines • The tools • The best practices

18. Technical Documents Product User Interfaces White Papers Knowledge Bases Spec Sheets

19.

20.

21.

22.

23. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover

24. • Unify Cisco’s Security product portfolio • Great user experiences • Reinforce the brand experience • Be a competitive differentiator Make Cisco’s Security products look & feel as superior as they work

25. Bargain Heterogeneous Range of brand quality Premium Consistent Unified brand promise

26. Bargain Heterogeneous Range of brand quality Premium Consistent Unified brand promise

27. Adoption of visual/branding guidelines • Corporate Logo • Color Palette • Typography / Font • Iconography • UI Components • Header / Footer • Login/About

28. • Provides a methodology for a design system • Enables assembly of abstract items to concrete • Builds a system of consistency and cohesion • Creates an assembly mechanism ISE AMPNGFW Abstract Build Concrete Atoms Molecules Organisms Templates Pages

29. Cisco Security Glossary Product Help Unified Documentation Formats

30.

31. Provide information at the field level to help users to complete their tasks. Inline Help Provide additional assistance to first-time users without adding unnecessary clutter to the UI. Pop-up Help Provide users with a clear and simple description for the content by hovering over fields and icons. Tooltips Provide context-sensitive online help for every page and dialogue box. Online Help

32.

33.

34.

35. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover Archetype Score Notes Alerts/Notifications Dashboard Device Registration Inline Help Login Narrative Text Navigation Policy - Create Policy - Edit Reporting Search Tables Update/Upgrade Visual Design ~30% screens aligned Glossary NA WIP No alignment Limited alignment Partial alignment Close alignment = 0 points = 1 point = 2 points = 3 points Checklist score = 30 Total possible score = 56 = 0.54 x 100 = 54 • Checklist items are determined by product type and features • Each archetype is scored on a scale of 0 to 4 based on degree of alignment • Total score is a percentage of total possible alignment points • Products not held responsible for irrelevant features Full alignment = 4 points

36.

37.

38. Short Relevant Bold Human

39.

40. Technology Lead Product Owner Lead QA Lead Technical Doc Lead Squad 5 Squad 4 Squad 3 Squad 2 Squad 1 Technology Lead Product Owner Lead QA Lead Technical Doc Lead Squad 5 Squad 4 Squad 3 Squad 2 Squad 1 Technology Lead Product Owner Lead QA Lead Technical Doc Lead Squad 5 Squad 4 Squad 3 Squad 2 Squad 1 Technology Lead Product Owner Lead QA Lead Technical Doc Lead Squad 5 Squad 4 Squad 3 Squad 2 Squad 1

41.

42.

43.

44. Layout Example

45. Layout Examples

46. Layout Examples

47.

48. Centralized Strategy Decision – Decentralized Execution • Short feedback loops. Focus on customer and market value • Cross functional teams that work together • Deep understanding of lean principles • High level of accountability • Active learning and adaptation

49. Customer Product Management Development

50. IG: rhynearmstrong & thewolfwhocriedwolf #stc2018 #TechCommTakeover • We’re on the same team • Less overlapping efforts • Our customers win!

51. • Rhyne Armstrong • @ninety7 • rhynearmstrong@gmail.com • Nate Wolf • nathanwwolf@gmail.com

52. • Rhyne Armstrong • @ninety7 • rhynearmstrong@gmail.com • Nate Wolf • nathanwwolf@gmail.com

Taking Control: How TechComms are Leading Brand Language

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