This document provides an overview of Search Engine Optimization (SEO), explaining its importance in enhancing a website's ranking on search engines like Google, Yahoo, and Bing. It outlines the history of search engines, how they function, the types of SEO (on-page and off-page techniques), and tools that can assist in the optimization process. The document also highlights what practices are not recommended in SEO and emphasizes the long-term advantages and cost-effectiveness of a well-optimized website.

1. Presented By :
Dharmendra Sinha
CSE 3RD YEAR

2. What is SEO?
SEARCH ENGINE OPTIMIZATION
SEO Is A Technique to Optimize A
Website To Get Top Rank Among
Other Websites In Search Engine
Results.

3. Can We Find Everything
Without These ??

4. Contents
-> History On Search Engine
-> Search Engine Results
-> How Search Engine Works?
-> Website Optimization
-> Not To Do In SEO
-> SEO Popular Tools
-> Advantages

5. History
• Site directories were one of the first methods
used to facilitate access to information resources
on the network.
• The WebCrawler project started in 1994 and was
the first full-featured search engine.
• The Lycos and AltaVista search engines appeared
in 1995
• In 1997 Sergey Brin and Larry Page created
Google.
• Currently, there are three leading international
search engines – Google, Yahoo and Bing.

6. Oraganic VS Paid
Results
Organic search
results
Paid AdWords
ads
Paid Results
No. of search
results
Search Phrase

7. How Search
Engine Works?
Use These Components
• Spider - a browser-like program that downloads web pages.
• Crawler - a program that automatically follows all of the
links on each web page.
• Indexer - a program that analyzes web pages downloaded
by the spider and the crawler.
• Database - storage for downloaded and processed pages.
• Results engine - extracts search results from the
database.
• Web server – a server that is responsible for interaction
between the user and other search engine components.

9. Types Of SEO
On Page SEO
• <Title> Tag
• <Meta> Tag (
Description, Keywords
,etc)
• <Heading> tags
• URL Optimization
• Content Optimization
• Site Map & many more
Off Page SEO
• Link Buiding
• Connectivity To Social
Networks
• Directory Submission
• Blogs And Forums
• Videos And Graphics
& many more

10. Backlinks

11. If your web site is new and unknown, it may
take some time before your site is
"discovered".
Luckily most search engines invites you to
submit your site:
Google: https://www.google.com/webmasters/tools/submit-url
Yahoo : http://search.yahoo.com/info/submit.html
Bing: http://www.bing.com/webmaster/SubmitSitePage.aspx
Submit Your Site
to Search Engines

12. SEO - what is NOT
recommended ?
Flash - spiders do not pick up these files
Image only sites - spiders do not pick up images
Image maps - spiders cannot read image maps
Frames - Some spiders may not read a frames website
Drop down menus – spiders cannot read them
Misspellings, JavaScript or HTML errors

13. SEO Tools
 Keyword Suggestion Tool
 Google Trends
 Google Analytics
 Site Analyzer
 HTML Analyser , etc.

14. FREE TARGETED TRAFFIC
you will receive free traffic as long as you keep it
Superb ROI
site takes some time to get rank and after the site
ranked, the ROI will be great.
COST EFFECTIVENESS
If the site is properly designed and optimized then it has
a longer standings as compared to the Pay Per Click
Advertising.
BETTER USABILITY
The site is easily available to the large portion of the
online users. A better optimized and designed website
always attracts lot of visitors
Advantages

15. Questions ??