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Comparison Of Old And New Techniques Of SEO
- 1. Comparison Of Old And New Techniques Of SEO
- 2. What is SEO? Search engine optimization is a process which helps you OPTIMIZE your website for better performance on search engines.
- 3. Aim of SEO
- 4. Components of SEO Two main components of SEO On-page SEO Off-page SEO
- 5. How SEO has Evolved?
- 6. Brief History of SEO (1991-2002)
- 7. • World’s First Web Site Launch. • Yahoo Launch. • Google Launch. • Google Measuring Standard. • Page Rank. • Page Rank – Hunger. • Birth Of Black Hat Seo.
- 8. (2003-2005)
- 9. • Google launch “AdSense”. • In 2004, Rand FishKin launches SEOMOZ. • In 2005, Google releases the no follow tag. • Google launches Google Analytics.
- 10. (2006-2009)
- 11. • In 2006, Google announces that BMW is banned for using a tactic called “Cloaking”.
- 12. • In 2006, XML sitemaps launches. • In 2008, Google Suggest launches. • In 2009, Google gets search results form social networks. • Google Caffeine update.
- 13. (2010-2012)
- 14. • Forcing brands to earn rankings through quality, user-focused content or face penalties in search. • Major penalties was enforced on: J.C Penney DecoreEyes Overstock
- 15. • Google Launches Panda. • 2012, Google Releases Penguin.
- 16. (2013-Present)
- 17. • Personalization vs Privacy. • In 2013, SEOMOZ rebrands to MOZ. • Mobile Optimized websites. • Local search
- 18. (2016-Future) • Users want search results with minimal efforts. • Video content will overtake written content. • Mobile optimization will become more important than desktop optimization.
- 19. • Google new techniques for SERs. • Social Content Will be More Readily Indexed. • App Indexing. (Blurred lines between web and app) • Competition between platforms not search engines. • The rise of interactive content.
- 20. Link Building vs Link Earning
- 21. GOAL
- 22. LINK BUILDING
- 23. KEYWORDS
- 24. CONTENT
- 25. DESIGN
- 26. New Techniques • Broken link building. • Copy Adwords Ads to Make Killer Title and Description Tags. • Send Juice to Pages Sitting on Page 2 or 3. • Write Mini Blog Posts for YouTube Descriptions
- 27. How Google Ads can help?
- 28. For Info Please Click Here Search Engine Optimization Dubai Follow Us on For More....
- 29. References • htp://searchenginewatch.com/sew/opinion/2439923/11t-biggest-seo-trends- and-events-of-2015 • http://searchengineland.com/evolution-seo-trends-25-years-223424 • http://www.marketingprofs.com/articles/2015/28941/five-buzzworthy-seo- trends-you-must-know-about-for-2016 • http://www.marketingprofs.com/charts/2015/28346/four-important-seo- trends-for-2015 • http://searchengineland.com/library/channel/seo • http://www.business2community.com/seo/10-seo-trends-2016-01351556 • http://neilpatel.com/2015/11/05/6-seo-trends-that-will-sustain-your-search- rankings-and-organic-traffic/ • http://www.slideshare.net/HubSpot/hub-spot-historyofseocoffeetips • http://backlinko.com/seo-techniques