SEO is the process of maximizing the number of visitors to a website by improving the site's visibility in search engine results. The document outlines the key phases of SEO, including on-page optimization of elements like meta tags and keywords, off-page optimization through link building, and ongoing maintenance through link popularity activities and social media submissions to monitor rankings over time. The overall goal of SEO is to help websites appear higher in organic search results through technical improvements and content marketing.

1. Search Engine
Optimization
By:
Monika Doshi

2. Agenda
• Objective
• What is SEO
• How does SEO work?
• Phases of SEO
• Conclusion
• Thank You

3. Objective
To give a basic understanding on how SEO i.e. Search Engine
Optimization works.

4. What is SEO?
• SEO is the process of maximizing the number of visitors to a
particular website by ensuring that the site appears high on
the list of results returned by a search engine.
• It is the process of affecting the visibility of a website.

5. How SEO works?
Crawling
Indexing
Processing
Retrieving
results
Relevancy
Calculation

6. Phases of SEO
• Phase 1 : Website analysis and technical audit
Browser Compatibility
Site maps
Dead links
Meta tags
Keywords density

7. Phase 2: On-page Optimization

8. Phase 3: Off-page optimization
Social seeding
Back-linking
Submission of directories

9. Phase 4: Link Popularity
Creating blogs and submitting on relevant blog websites
Guests posts
Bookmarking sites

10. Phase 5: Social channels
submissions
The process of getting more traffic through social media
websites
Gaining more attention

11. Phase 6: Maintenance
Review of the content
List of broken links
Monitoring competitor's rankings
URL structuring
Review of meta tags

12. Conclusion
• While nobody can guarantee a top position in the organic
search results, proper search engine optimization can help.
• Since search engines like Google, Yahoo or Bing are so
important today, it is important to ensure that your website is
managed using SEO

13. THANK YOU