Dark social refers to social sharing of content that occurs outside of traditional social media networks and web analytics, such as sharing links via email or messaging apps. It is difficult to measure this type of sharing as it does not occur publicly on social networks. While tools like Tynt or Rio SEO can provide some measurement of dark social sharing, one cannot fully track this hidden web traffic with standard analytics. The best approach is to acknowledge dark social's existence and measure as much of it as possible.

1. DARK SOCIAL
The website traffic that is not seen!

2. Dark Social is..
Social sharing of content that occurs outside
of what can be measured through web
analytics

3. The term “DARK SOCIAL” is coined by
Alexis C Madrigal, who is a senior editor
at Atlantic.

4. What actually happens?
People share links via
email or messaging and
not over social networking
sites which makes it
difficult to measure the
website traffic.

5. Source: www.forbes.com

6. HOW TO MEASURE
DARK SOCIAL SHARING

7. Is it possible to measure?
One cannot use Google Analytics to track
hidden web traffic, but tools like Tynt or Rio
SEO could be utilized to track dark social
sharing, increase awareness and traffic and
improve SEO.

8. Dark social is a nagging problem in the
measureable digital world, but one could
still make the best of the situation by
recognizing that it exists and measuring as
much as they could.

9. THANK YOU!