SEO Fundamentals: Formic Media Seminar Series
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Frustrated that your small business website is always below your competitors in search rankings? Not sure what else you can do to your website to improve your rankings? This presentation outlines fundamentals of an effective search engine optimization (SEO) strategy for your website. The Formic team covers fundamentals including content, code and credibility, including case studies and recommended resources to boost your visibility for target search terms.
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SEO Fundamentals: Formic Media Seminar Series
- 1. Formic Media Seminar Series:SEO Fundamentals Presented by: Formic Media, Inc. www.formicmedia.com/seminars 503-260-6700| kent@formicmedia.com
- 2. The 3 C’s of SEO
- 4. Reduce traditional media spend
- 5. Leverage existing content to get results
- 6. Organic search results don’t send you invoices
- 7. Reach Your Target Audience
- 8. Gain visibility for top tier keywords
- 9. Increase ROI & KPIs
- 11. Code
- 15. 3 P’s
- 18. URL, title and META tag optimization
- 19. Navigation & internal linking structure
- 20. Page Speed
- 21. Avoid Flash elements & table/frame layout
- 22. XML Sitemap
- 23. HTML Sitemap
- 26. Robots.txt
- 28. Header Tags (h1, h2, h3)
- 29. Optimized URL's
- 31. Inbound links, anchor text, etc. approximately 66% of how SEs determine rankings.
- 33. Optimize anchor text with keywords
- 34. Relevancy factor
- 35. Domain history
- 37. Create great content people will want to link to
- 38. Submit your site & content
- 39. Directories – Dmoz, Yahoo
- 40. Press Releases – PRweb, I-Newswire
- 41. Social News – Digg, StumbleUpon
- 50. Formic Services Formic Media’s search engine optimization (SEO) services offer small and local businesses the ability to generate visibility within “organic” search engine listings utilizing the SEO fundamentals and much more. Formic Media’s SEO process has been refined over 12 years and customized for small business.
- 51. Formic Clients
- 52. Up Next: Formic Media Seminar Series 8.11: PPC Fundamentals In order to generate targeted leads, many small businesses are testing pay-per-click (PPC) advertising. Most companies use Google AdWords to target desirable search terms with specific text advertising, and only pay for each click (rather than impression). PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Unfortunately, many small businesses do not have the time or resources to effectively manage PPC campaigns, which can lead to very costly mistakes. The Formic team will walk you through PPC campaign research, planning, implementation and management. You will leave this seminar with sufficient knowledge of how to optimize your existing PPPC campaigns or create a new campaign from scratch.
- 53. Questions & AnswersSEO Site Clinic Contact: Kent Lewis www.formicmedia.com 503-260-6700| kent@formicmedia.com
Editor's Notes
- Ultimately your site should be ranking for your branded terms without much optimization but that’s not enough, branded terms drive traffic/people who are already familiar with your site and servicesSEO helps to garner visibility for the keywords your target audience is actually searching on Utilizing GA ROI and is quantifiable
- Organic optimization can be fundamentally broken down into three key areas
- Keyword rich content helps search spiders understand what your website is about.Garner qualified, relevant trafficGarner quality Inbound links credibility
- Keywords in top tier tags, H1s (establish content hierarchy), meta encourages CTR on organic listings, differentiates you from competitors, textUnique keywords per page, placed on the page just optimizing tags does your website a disservicePlace keywords close to the top of the page (prominence), bold titles for prominence, SEs read from the top down, hyperlink keywords for more weight and relevance to internal site pagesTo ensure copy sounds natural, phrases can be broken up as SEs understand the relationships and piece together keyword phrases the page is relevant for.
- CHART Courtesy of SEOMoz.org…saved one of the most important factors for last (from a weighted standpoint of what SEs take into consideration when ranking sites organically.