This document outlines a marketing strategy for a cosmetics brand called "Flavor of Being a Star". The brand targets young women aged 16-35 and will use a variety of social media platforms like Facebook, Twitter, Pinterest, and Instagram to promote its high-end, skin-friendly mineral makeup products. The strategy involves creating posts about beauty tips and trends, running campaigns on core platforms like Facebook, and monitoring engagement to improve communications and learn what resonates best with the target audience.

1. Flavor of being a star

2.  Mystique-flavor of being a star
 Brand Objective
 Target audience
 Strategies
 Campaigns
 Communications tonality route
 Core platforms and multiple support platforms
 Various platforms targeted and insights
 Monitoring and management of the brand
 Learning
 Conclusions
 Thank you

3.  Tagline- “Flavor of Being a Star”
 High-end mineral based cosmetic products
 Skin-friendly

4.  Giving a high end and a skin friendly product
 Providing Optimum Quality!
 Spreading awareness among young females

5. Women between the ages of 16-35
 Niche Market
 General psychographics:
o Someone who is a student or freelancer
o Taste for niche brands
o Looks at the quality of the brand
o More into fashion
o Social

6.  Facebook
 Multiple posts on make-up tips and quotes
 Two campaigns on Facebook for promoting
the brand
 Twitter
 Tweets on make-up quotes
 Sharing of blogs
 Retweets of content shared by other make-up
brands

7. Wordpress
 Posts on basic skills required to apply make-up
 Tumblr
 Bridal make-up tips
 Photos shared on suitable bridal looks
 Pinterest
 Promoting latest fashion trends
 Covering fashion shows

8. Wikipedia
 Article written about the brand
 Forums
 Followed makeandbeauty.com
 Engaging customers through conversations
 Instagram
 Promoting exclusive products
 Pictures of fashion shows

10.  Friendly
 Informative
 Engaging

11.  Facebook- Core platforms
 Multiple support platforms
 Twitter
 Pinterest
 Instagram
 Wordpress
 Tumblr
 Wikipedia
 Forums- makeandbeauty.com

12.  Facebook

22. SELFIE CAMPAIGN
EXAMPLE

23.  Communicating with the audience with posts
related to beauty tips
 Reaching out to people on micro-blogging
sites and giving them advice
 Posting pictures related content to engage

24.  The basic social media platforms
 Various features on social media platforms
 Communication
 Driving customer’s attention to a brand using
social media platforms

25.  Making communication more effective and
appropriate
 Boosting posts
 Creative campaigns
 Not much of interaction