SEO is the process of improving a website's search engine rankings through optimization. The document outlines the main steps of an SEO strategy: 1) Define the target audience and their needs, 2) Conduct categorized keyword research, 3) Optimize on-page SEO and site structure, 4) Perform off-page SEO and link building, and 5) Monitor, track, and view results. Key aspects include determining audience demographics, creating a keyword spreadsheet using Google Keyword Planner, ensuring good internal linking and navigation, building links through social media and outreach, and monitoring traffic and rankings over time.

1. SEO – Search Engine Optimization Strategy
Web consulting | Strategic marketing | UX solutions

2. SEO is the process of improving a website's ranking on search
results page, in order to get more visits from search engine’s
users.
 What is Search Engine Optimization?

3.  SEO Strategy Steps
1 • Define your target audience and their needs
2 • Categorized keyword research
3 • On page SEO & Site structure
4 • Off page SEO & Link building
5 • Monitor – Track - Result

4.  Define your Target Audience and Their Needs
• Determine: age, sex, geographic locations, and their needs
• Check out: usability.gov’s description of personas and how
to do task analysis & scenarios for more details
•Try to answer questions: What is it that you want your
audience to do on your website? What is the best way to get
there based on your audience's information?

5.  Categorized Keyword Research
• Create an excel sheet with your keyword lists categorized,
according to your audience and website.
• Use the Google Keyword Planner to research keywords and
search volume
• Plug them into your excel sheet accordingly.
(this Moz article can be very helpful)

6.  On page SEO & Site Structure
• Make clear to search engine what your website is about
• Search engines can crawl your website and find all of your
valuable content
• The site must have: good internal linking with no broken
links, good navigation, unique content, and appropriate page
load-times
( this suit article can be helpful)

7.  Off page SEO & Link Building
• Activities out of the website: social media, bookmarking,
link building
• Making connections in your industry and with your target
audience is a way to improve your brand's image
• Other methods: creating interesting content, requesting
links from affiliated associations/organizations, and outreach
to websites that are an authority in your industry

8.  Monitor – Track - Result
• Setup a Google Analytics account to monitor organic traffic
on a daily, weekly, monthly basis
• Create a spreadsheet to track the on-page changes, if they
led to certain results
• Utilize a rank tracking service/software to monitor search
positions over time

9. Contact
Sitedoctor
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Athens, 10563
info@sitedoctor.gr
0030 6974932883