This document provides an overview of SEO and marketing strategies offered by Compliments International. It discusses managed marketing plans that range from $250-7,500 per month and include services like social media submissions, keyword research, link building, and SEO optimization. The benefits of outsourcing to Compliments are access to various marketing experts and unlimited submissions. Client responsibilities include creating new content monthly and participating in social media. With consistent efforts, websites may see increased traffic within 12-18 months of launching a marketing plan with Compliments.
Content SEO Strategy and case study presentation with TopRank Marketing and PRWeb at MarketingProfs B2B Forum in Boston. Presentation delivered by Jiyan Wei of Vocus (PRWeb) and Lee Odden of TopRankMarketing.com.
Healthcare Solutions Company Saves from PPC Spending with HubSpotHubSpot
MediPurpose, a healthcare aolutions company, uses HubSpot to save money from spending on paid search and achieve company-wide engagement in content creation.
White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
The document discusses strategies for improving website marketing and usability for seniors. It covers five elements of website design: design, content, navigation, functionality, and interactivity. It then discusses specific features that can be added to websites and provides tips on usability testing with seniors. The document concludes with recommendations for online marketing strategies including search engine optimization, paid search advertising, and social media marketing with a focus on making strategies affordable and effective for local markets.
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpotHubSpot
Flexible Foam Company MDI dropped PPC and focused on organic search with HubSpot. The company now saves time capturing more targeted traffic and high-quality leads.
How to get to the top of google in 2020 by letruongan.comAn Le Truong
This document provides an introduction to a book about search engine optimization (SEO) and getting to the top of Google search results. It discusses why the book was written, who it is for, and what kinds of results readers can expect. Case studies are provided of businesses that achieved large increases in traffic, leads and sales by implementing the strategies in the book. The introduction emphasizes that SEO principles are simple at their core and the book aims to clearly explain effective techniques that have been tested in the real world.
This document provides 10 tips for generating more leads, sales, and profit from a website. The tips include focusing on compelling content over design, driving traffic to the site from all marketing materials, offering an e-newsletter to build an email list, optimizing for search engines, using social media to increase brand awareness, getting other sites to link to yours, including a risk-free offer on the homepage, writing articles for other publications, partnering with related businesses, and submitting the site to search engines. The goal is to educate visitors and turn them into customers.
Content SEO Strategy and case study presentation with TopRank Marketing and PRWeb at MarketingProfs B2B Forum in Boston. Presentation delivered by Jiyan Wei of Vocus (PRWeb) and Lee Odden of TopRankMarketing.com.
Healthcare Solutions Company Saves from PPC Spending with HubSpotHubSpot
MediPurpose, a healthcare aolutions company, uses HubSpot to save money from spending on paid search and achieve company-wide engagement in content creation.
White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
The document discusses strategies for improving website marketing and usability for seniors. It covers five elements of website design: design, content, navigation, functionality, and interactivity. It then discusses specific features that can be added to websites and provides tips on usability testing with seniors. The document concludes with recommendations for online marketing strategies including search engine optimization, paid search advertising, and social media marketing with a focus on making strategies affordable and effective for local markets.
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpotHubSpot
Flexible Foam Company MDI dropped PPC and focused on organic search with HubSpot. The company now saves time capturing more targeted traffic and high-quality leads.
How to get to the top of google in 2020 by letruongan.comAn Le Truong
This document provides an introduction to a book about search engine optimization (SEO) and getting to the top of Google search results. It discusses why the book was written, who it is for, and what kinds of results readers can expect. Case studies are provided of businesses that achieved large increases in traffic, leads and sales by implementing the strategies in the book. The introduction emphasizes that SEO principles are simple at their core and the book aims to clearly explain effective techniques that have been tested in the real world.
This document provides 10 tips for generating more leads, sales, and profit from a website. The tips include focusing on compelling content over design, driving traffic to the site from all marketing materials, offering an e-newsletter to build an email list, optimizing for search engines, using social media to increase brand awareness, getting other sites to link to yours, including a risk-free offer on the homepage, writing articles for other publications, partnering with related businesses, and submitting the site to search engines. The goal is to educate visitors and turn them into customers.
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
Inbound Nurturing - Make them Fall In Love All Over AgainHubSpot
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...HubSpot
The document summarizes a presentation given by Ellie Mirman at the Online Marketing Summit in Orlando, FL on August 3, 2010. The presentation discussed how content marketing can generate more website visitors and leads at a lower cost compared to outbound marketing. Specifically, it outlined a 5-step process for content marketing: 1) publish remarkable content across multiple channels, 2) optimize content for search engines, 3) engage with audiences on social media, 4) convert visitors to leads with landing pages and forms, and 5) nurture leads and convert them to customers by cultivating relationships with useful content over time. Metrics like website traffic, leads, and sales by channel and content were also presented.
This document discusses search engine optimization (SEO) strategies for local businesses. It states that having a website is no longer enough, and the site needs to gain exposure, engage customers, generate leads, and market the business. However, the site cannot do these things if search engine users cannot find it. The document then recommends a three-step SEO process: 1) conducting keyword research, 2) optimizing on-site elements like titles, headers and content, and 3) building off-site links from other sites through techniques like linkbait and article marketing. It emphasizes that links are important for rankings, and the anchor text should contain target keywords.
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
How to Use Twitter to Generate Leads & SalesHubSpot
A presentation to the Albany, NY chapter of the American Marketing Association on using Twitter to generation leads and sales for you business. Presented in Albany on 1/14/10.
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
What is a Drip Campaign? What kind of impact will it have? Kris Ostrowka, Manager of Onboarding and Engagement for iContact, answers these questions and more, pulling from his 5 years of experience in automation, engagement and deliverability.
Seo basics -_tips_for_small_business_ownersiWeb Solutions
The document provides tips on search engine optimization (SEO) for small business owners. It defines SEO and search engine marketing (SEM), and explains some common SEO terminology. It discusses that while web designers create websites, they often lack expertise in SEO. The document emphasizes the importance of keyword research and selection, noting factors like search volume, competition, and intent to determine the best keywords for a site. Overall, the document offers basic guidance on SEO strategies and considerations for small businesses.
This document provides information on social media marketing, website management, and content marketing services offered by Premiere Marketing and Consulting. It discusses why social media and websites are important for businesses, and how the company can help manage a brand's online presence through content creation, social media interactions, and search engine optimization. Package pricing is listed for ongoing social media management, website development and maintenance, and full marketing plans.
The document provides an 8-step guide to internet marketing. It discusses creating a keyword strategy, optimizing website content for keywords through on-page SEO elements like titles, meta descriptions and headings, creating blog and other content, promoting content on social media, converting site traffic into leads, nurturing leads with email marketing, being mobile-friendly, and analyzing strategies. The guide recommends businesses first focus on their on-page optimization by incorporating targeted keywords throughout their website to increase their chances of ranking higher in search results for those keywords.
This document provides guidance on using eMarketing to promote a wine business. It discusses developing an engaging website, optimizing it for search engines, and using social media, blogging, email marketing, and other digital channels to connect with customers and build relationships. The key recommendations are to create an exceptional online experience, drive qualified traffic, continuously test and optimize conversions, and nurture customer relationships through digital communication channels.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
In the fast-paced world of digital marketing, it seems everybody is clamouring for one thing: links. But are they really the holy grail of rankings?
Google uses over 200 ranking factors to determine the Search Engine Result Page (SERP) position a site should occupy. As links are just one of these factors, you could be spending too much time, money and effort on stockpiling citations and mentions from third party sites. In short, could these efforts be better spent on more neglected areas of your digital strategy?
The document discusses social media and provides 10 commandments for using social media successfully. It focuses on building great content, relationships, and committing time to social media. It emphasizes that social media is about networking and sharing valuable content rather than self-promotion. Building relationships and sharing others' content is important before promoting your own content or business. The goal is to drive traffic and links to online content and conversions.
Kick off the old & get started with the new authenticate seo strategy for 2013Blurbpoint
This document outlines an SEO strategy presentation for 2013. It discusses outdated SEO techniques from 2012 like thin content, reciprocal linking, and automated tools that are now disliked by search engines. The presentation recommends techniques for 2013 like website structure optimization, citations, social media marketing, content marketing, local SEO, authorship markup, guest posting, and infographics. It also outlines Blurbpoint's new link building strategy and revised plans with added features to address changes from search engine updates.
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
Ram Bachan has applied for a position at the United Nations. The document contains his personal details and employment history. It includes information about his education such as a B.Tech in electronics, MBA in human resource management, and M.Tech in information technology. His current role is Director (Engineering) at All India Radio, earning approximately Rs. 600000-1300000 annually, managing 90 technical and administrative staff. He has over 22 years of experience in engineering, administration, management, and broadcasting across various roles with All India Radio.
Scrum is a simple project management framework for complex projects that focuses on delivering business value continuously through short development cycles called sprints. It aims to improve efficiency, boost motivation, and enhance communication between customers and teams. Scrum involves self-organizing cross-functional teams, daily stand-ups, product backlogs prioritized by a product owner, and sprints that result in working software delivered every 2-4 weeks.
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
Inbound Nurturing - Make them Fall In Love All Over AgainHubSpot
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...HubSpot
The document summarizes a presentation given by Ellie Mirman at the Online Marketing Summit in Orlando, FL on August 3, 2010. The presentation discussed how content marketing can generate more website visitors and leads at a lower cost compared to outbound marketing. Specifically, it outlined a 5-step process for content marketing: 1) publish remarkable content across multiple channels, 2) optimize content for search engines, 3) engage with audiences on social media, 4) convert visitors to leads with landing pages and forms, and 5) nurture leads and convert them to customers by cultivating relationships with useful content over time. Metrics like website traffic, leads, and sales by channel and content were also presented.
This document discusses search engine optimization (SEO) strategies for local businesses. It states that having a website is no longer enough, and the site needs to gain exposure, engage customers, generate leads, and market the business. However, the site cannot do these things if search engine users cannot find it. The document then recommends a three-step SEO process: 1) conducting keyword research, 2) optimizing on-site elements like titles, headers and content, and 3) building off-site links from other sites through techniques like linkbait and article marketing. It emphasizes that links are important for rankings, and the anchor text should contain target keywords.
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
How to Use Twitter to Generate Leads & SalesHubSpot
A presentation to the Albany, NY chapter of the American Marketing Association on using Twitter to generation leads and sales for you business. Presented in Albany on 1/14/10.
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
What is a Drip Campaign? What kind of impact will it have? Kris Ostrowka, Manager of Onboarding and Engagement for iContact, answers these questions and more, pulling from his 5 years of experience in automation, engagement and deliverability.
Seo basics -_tips_for_small_business_ownersiWeb Solutions
The document provides tips on search engine optimization (SEO) for small business owners. It defines SEO and search engine marketing (SEM), and explains some common SEO terminology. It discusses that while web designers create websites, they often lack expertise in SEO. The document emphasizes the importance of keyword research and selection, noting factors like search volume, competition, and intent to determine the best keywords for a site. Overall, the document offers basic guidance on SEO strategies and considerations for small businesses.
This document provides information on social media marketing, website management, and content marketing services offered by Premiere Marketing and Consulting. It discusses why social media and websites are important for businesses, and how the company can help manage a brand's online presence through content creation, social media interactions, and search engine optimization. Package pricing is listed for ongoing social media management, website development and maintenance, and full marketing plans.
The document provides an 8-step guide to internet marketing. It discusses creating a keyword strategy, optimizing website content for keywords through on-page SEO elements like titles, meta descriptions and headings, creating blog and other content, promoting content on social media, converting site traffic into leads, nurturing leads with email marketing, being mobile-friendly, and analyzing strategies. The guide recommends businesses first focus on their on-page optimization by incorporating targeted keywords throughout their website to increase their chances of ranking higher in search results for those keywords.
This document provides guidance on using eMarketing to promote a wine business. It discusses developing an engaging website, optimizing it for search engines, and using social media, blogging, email marketing, and other digital channels to connect with customers and build relationships. The key recommendations are to create an exceptional online experience, drive qualified traffic, continuously test and optimize conversions, and nurture customer relationships through digital communication channels.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
In the fast-paced world of digital marketing, it seems everybody is clamouring for one thing: links. But are they really the holy grail of rankings?
Google uses over 200 ranking factors to determine the Search Engine Result Page (SERP) position a site should occupy. As links are just one of these factors, you could be spending too much time, money and effort on stockpiling citations and mentions from third party sites. In short, could these efforts be better spent on more neglected areas of your digital strategy?
The document discusses social media and provides 10 commandments for using social media successfully. It focuses on building great content, relationships, and committing time to social media. It emphasizes that social media is about networking and sharing valuable content rather than self-promotion. Building relationships and sharing others' content is important before promoting your own content or business. The goal is to drive traffic and links to online content and conversions.
Kick off the old & get started with the new authenticate seo strategy for 2013Blurbpoint
This document outlines an SEO strategy presentation for 2013. It discusses outdated SEO techniques from 2012 like thin content, reciprocal linking, and automated tools that are now disliked by search engines. The presentation recommends techniques for 2013 like website structure optimization, citations, social media marketing, content marketing, local SEO, authorship markup, guest posting, and infographics. It also outlines Blurbpoint's new link building strategy and revised plans with added features to address changes from search engine updates.
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
Ram Bachan has applied for a position at the United Nations. The document contains his personal details and employment history. It includes information about his education such as a B.Tech in electronics, MBA in human resource management, and M.Tech in information technology. His current role is Director (Engineering) at All India Radio, earning approximately Rs. 600000-1300000 annually, managing 90 technical and administrative staff. He has over 22 years of experience in engineering, administration, management, and broadcasting across various roles with All India Radio.
Scrum is a simple project management framework for complex projects that focuses on delivering business value continuously through short development cycles called sprints. It aims to improve efficiency, boost motivation, and enhance communication between customers and teams. Scrum involves self-organizing cross-functional teams, daily stand-ups, product backlogs prioritized by a product owner, and sprints that result in working software delivered every 2-4 weeks.
The document discusses how design has become democratized and an important part of business competition. It argues that due to technology and globalization, design that creates unique and emotionally engaging products is economically advantageous. Furthermore, it states that good design can change people's thinking and lives, as well as impact elections and environments, while bad design can change the world negatively. The key themes are that design matters for individual, business and global success; it should be appreciated from an interdisciplinary perspective; and it has the power to positively enhance lives.
The document discusses how internet-optimized solutions are important for modern recruitment companies. It notes that most job hunters now use the internet to search for jobs and submit applications online. International recruiters have invested in customized job sites to get more traffic than commercial job boards. Their sites allow recruiters to advertise clients, build candidate pools, and differentiate themselves from competitors. However, many recruiter sites could be more optimized for search engines and social media. The solution proposed in the document provides optimized job postings, social sharing options, and other features to help recruiters gain competitive advantages at a lower cost than developing their own sites.
The document discusses the importance and power of storytelling. It notes that storytelling is a fundamental tool for human thought and memory. As facts become more widely available, the ability to understand context and convey ideas with emotional impact through stories is becoming more important. Stories are able to capture information, knowledge, context and emotion in a memorable package. The ability to craft compelling narratives is now essential in business, medicine, and personal life. It also provides examples of how major organizations are incorporating storytelling into their work.
Visual Thinking Strategies With Middle School Imagesjabdurrashid
The document contains instructions for facilitating Visual Thinking Strategies (VTS) practice sessions for different grade levels from K-8. The facilitator is directed to have participants look at a picture, ask what they see happening and what evidence they notice, and encourage further discussion by having students paraphrase, point, and link ideas. The instructions are repeated for grades K-1, 6, 7, and 8 with minor variations.
Este documento habla sobre el personal branding y la reputación en línea. Explica que las personas ahora tienen la capacidad de crear una marca personal a través de las redes sociales y el contenido que comparten. Ofrece consejos sobre cómo las personas pueden comenzar a desarrollar su marca personal, como definir su identidad, elegir los canales adecuados y publicar contenido creativo y valioso de manera regular.
The document discusses the importance and impact of design. It argues that design is no longer just for designers, but that everyone must have an artistic and design sense due to increased competition. Good design can change the world by altering how people think and live, and both businesses and nations will depend on design for success. Design has become democratized and is less about function and price, allowing businesses to compete based more on beauty, whimsy and meaning.
I got a copy of this from the internet, and it was not written by me. yet I found this PPT quite helpful for you to understand the Scrum, so just enjoy it.
This document discusses various methods for determining working length in root canals, including radiographic, tactile, and electronic methods. It describes the anatomy of the root apex and how the working length is defined. Radiographic methods discussed include Grossman's method, Ingle's method, and modifications accounting for root/bone resorption. Electronic apex locators are classified based on how they measure resistance, impedance or frequency. While no single method is perfect, combining radiographic assessment with electronic measurement provides the most accurate determination of working length.
The document is a repetition of the name "Kate Johnson kajophoto" 20 times without any other context or information provided. It does not contain any essential information that can be summarized in 3 sentences or less.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
Search Engine Optimization (SEO) involves techniques to optimize websites for search engines like Google so they are better indexed and ranked. Content generation and publishing are important for SEO success as Google prioritizes fresh, relevant content. Social media marketing is also crucial as it provides alternate routes to drive traffic if search engine rankings change. Maintaining social networks, forums, and building links from guest blogging and viral content are effective SEO tips. Proper keyword research remains essential.
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
SEO is cool. didn't agree? I have managed to rank keywords like sbi personal loan single handedly. Here are the outcomes of my work: 1. I increased traffic 1k to 100k/pm 2. Increased DA 15 to 30. 3. Got 400+ organic leads. 4. Reduced Spam score 36 to 1. 5. Ranked highly competitive keyword 6. 900+ keywords on first page. 7. Increase High Quality Backlinks { before 400, Now 20k}
Hey, we do SEO. It's in our name. It's in our DNA. We get the satisfaction of making businesses grow enough to hire new people. The work we do helps support families. That's a great feeling.
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
The document discusses digital marketing strategies and is a transcript from a panel discussion moderated by Valerie Khoo with presentations from Rob Hudson, Sally Davies, and Stuart McKeown. Rob Hudson discusses social media marketing. Sally Davies discusses mobile marketing and how businesses can engage mobile customers. Stuart McKeown discusses search engine optimization strategies for small-to-medium businesses, including on-page optimization, off-page strategies, and how to measure success.
The document provides an overview of key considerations for refining a web strategy. It notes that most websites dramatically underperform given their importance in marketing. Several root causes are identified, including lack of web expertise and clear goals. The document emphasizes setting goals based on audience and strategy, and establishing best practices. It also stresses the importance of measurement and adjustment based on goals. Examples are provided for how to apply these principles in practice when redeveloping a website.
Why Your Website Needs SEO and How To Hire The Right SEO CompanyChristopher Dill
The document provides information and advice about hiring a search engine optimization (SEO) company. It discusses what SEO entails, the importance of conversions, and tips for finding the right SEO company. Key points include:
- SEO involves many techniques to optimize a website for search engines like Google and involves conversions from visitors to customers.
- It's important to find a SEO company that listens to your business goals and integrates them into a customized marketing plan, rather than using a one-size-fits-all approach.
- To evaluate potential SEO companies, business owners should ask questions to understand what services are provided, check references, and make sure long-term goals align with their
SMEI Dallas Presentation: The Business Benefits Of Online MarketingMagic Logix
The document discusses the benefits of online marketing strategies for businesses, including having a website, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing. It provides details on how each of these strategies can help generate leads, drive traffic, and increase sales and conversions. Social media is highlighted as a way to connect with customers, build relationships and trust, and provide valuable content.
SEO Growth Program-Digital optimization SpecialistKHM Anwar
Are you struggling to achieve top Google rankings, drive organic traffic to your website, and increase sales and income for your business? Do you crave online visibility and the attention of potential customers? Look no further! Our optimization services are specifically designed to cater to your needs.
We will bring your website to Google’s top ranking and increase its traffic through an audit and the best optimization service skills: white hat backlinks, product optimization, and indexing in Google Search Console through our SEO services.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
71 places to find new clients for your accounting firm or bookkeeping busines...Sandi Smith Leyva
This document provides 71 suggestions for finding new clients for an accounting or bookkeeping business. It recommends optimizing profiles on platforms like LinkedIn, Google, and QuickBooks Partner profiles. It also suggests claiming business listings on directories, setting up social media accounts, running paid ads on platforms like Google and Facebook, and participating in communities to gain exposure and potential new clients. Maintaining an online presence through websites, blogs and videos is emphasized as a way to demonstrate expertise to prospective clients.
This document provides an overview of the services offered by SEOhaus, an all-encompassing marketing agency. It describes their search engine optimization, local marketing, pay-per-click advertising, social media management, content creation, reputation management, website design, and experience navigating algorithm changes services. The agency aims to grow clients' organic search rankings, visibility, and online presence through an integrated online marketing approach. Customer testimonials praise SEOhaus' results and value.
Digital marketing uses various online channels like websites, social media, search engines, and mobile apps to reach consumers. It requires new approaches compared to traditional marketing. The nature of digital marketing is dynamic and constantly changing as the online environment evolves. Its scope is vast, similar to the scale of the internet itself. Common types of digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content marketing. Careers in digital marketing involve roles like digital marketing manager, SEO specialist, social media manager, and content marketing specialist.
The document discusses strategies for driving traffic to a website through search engine optimization (SEO), pay-per-click (PPC) advertising, and optimized landing pages. It covers topics like choosing keyword phrases, link building techniques, on-site optimization, setting up PPC campaigns, and designing landing pages to streamline conversions.
Effective seo hacks to bring leads for your business - SWA 2020IMSeoKing.com
This document discusses Eugene, known as "The SEO King", and his expertise in digital marketing and search engine optimization (SEO). It provides an overview of Eugene's background and experiences in digital strategy, SEO consulting, and managing digital marketing campaigns. The document also promotes an upcoming talk by Eugene titled "Effective SEO Hacks to bring Leads For Your Business", where he will share tips on using SEO to generate leads for businesses.
When you deal with SEO for small businesses, it will help you make a strong online presence to target the local audience. Once you optimize your platform with the right strategies, it will automatically help you generate better sales. What are the results of managing local SEO? This means your business will reach the top ranks for people looking for near me services. Professional SEO Services will help you to provide all the relevant information about your business to potential customers. Read More Here: https://www.elsner.com/seo-for-small-business-the-ultimate-strategies-for-better-roi/
SEO for Small Business_ The Ultimate Strategies for Better ROI.pptx
C I Chalk Talk Managed Account
1. Compliments International
SEO Chalk Talk!
Managed Account
Overview of Joint SEO & Marketing
Strategies
2. JUST MARRIED!!!!
YOU JUST GOT MARRIED TO
YOUR MARKETING PLAN AND
YOUR NEW WEBSITE!
BE AN EQUAL PARTNER!
IT'S NOT EASY... IT TAKES TIME!
3. Time or Money
People who subscribe to
Compliments Managed Marketing
Plans, typically have little time to
invest in their online marketing
success.
4. Range of Marketing Services
Packages range from $250.00 - $7,500.00 Per Month
Marketing techniques and tasks may included:
1. Meetings, Phone Calls, Email, Tickets and Support
2. Submissions of your posts to social media networks.
3. Key Word Research, Competitor Research, Report Eval.
4. SEO: Research, Key Words, Page Titles, Descriptions.
5. Backlinks: Submissions to Bookmarking & Article Sites.
Compliments average hourly rate is $185. This is a good estimate to use. Depending on the
resources used, the rate average goes up or down. I.e. If you were going to break down time/value:
Time with CEO, President or Custom Developer is much higher than with SEO Engineer, Graphics
Designer or Project Manager. Graphics Designer, Project Manager or SEO Engineer is much higher
rate than working with an admin, social media submissions or directory submission manager. You will
receive the biggest bang for your time with social media marketing. Depending on the volume of
tickets you submit, and the type of tickets, we may focus on one area more than another each
month. The more content you add to the site, the more work you get from us that is not counted on
any hourly tab (our agreement is unlimited submissions).
5. Range of Marketing Services
------- SEO is only as good as the Content provided --------
$ = Basic SEO and Social Media Marketing
$$ = Standard SEO - Eval and Implement. Social Plan
$$$ = Moderately Agressive SEO & Social Media Plan
--------- Content is now being modified for SEO -----------
$$$$$ = Agressive SEO and Social Media Strategy
$$$$$$ = Multi Site - Semi Agressive Strategy
------ Content is being created by CI SEO & Writer --------
$$$$$$$ = Multi Site - Aggressive Strategy through SEO,
Content Management and Social Media Marketing
To really be effective businesses need to have at least one experienced FTE (Full Time Employee) ,
but we realize that is not practical or managable... That's why were here.
6. SEO / SMM Outsource Advantages
The benefits of working with Compliments Managed
Marketing Program vs. hiring in house, is you have access to
a pool of talent not found in one employee, we have access
to technology that makes us faster and employee costs are
obsorbed by Compliments Intl. - Including:
Programmer,
Graphics Designer,
SEO Expert,
Marketing Expert,
Social Media Expert,
Content Expert,
Administrative Support,
Training - R&D Expert, etc.
7. Pay-Per-Click is Temporary
Organic Search Engine rankings is
permanent. It might take more
time, money and resources up
front, but in the end.... you are a
100 times more profitable!
8. SEO Math- Google's Algorythm...
1. Page Rank - Domain Age and Time to Expire
2. Indexed Pages: New Content Additions. Daily-Weekly
3. Effectiveness of Content for SEO. Relevance.
4. Base SEO - Content Page Titles, Permalinks, Titles,
Descriptions and Key Words.
5. Back Links: Done through Social Media Submissions,
Bookmarking and Article Sites, Cross Linking, Comment
Threads. Quality of backlinks matters.
6. Social Networking Integration - Submissions
7. Directory Listings - Valid and Accurate
8. Contact Us Forms (Conversion Forms)
9. Blog Ranking
10. 404 Errors, W3Standards, Valid Code, XHTML, Etc.
9. CHEAT!!! It works!
Your domain name is the most important factor to a search
result... i.e. it takes 6 months to get the URL www.
websitedesignerindallas.com to come up on page one vs. 36
months to get www.complimentsintl.com to show up on page
one for the search term "web designer, dallas".
You can "cheat" with a multi site strategy. This is especially
worthwhile in a localized marketing strategy - i.e.
www.lawncareplano.com, www.lawncaredallas.com, www.
lawncareseattle.com, etc. A location with an excellent
choice of highly searched terms will climb faster!
Note: Forwards do nothing (must be a new site with new content based on your target market for that website). Each
website needs new content, posts, submissions, SEO, etc. They have to be managed and SEO'd for their target
geo/demo graphic.
10. The 13 Biggest Website Mistakes
1. Not learning how to handle your website
2. Not creating new content on your website (Stale website)
3. Not submitting to referring websites (Gotta Give to Get!)
4. If noone links to you, Google doesn't like you.
5. Not naming your images with alt text and descriptions.
6. Not extending your domain age past 2 years.
7. Not making your website interactive with conversation points.
8. Not engaging visitors quickly.
9. Not taking time to properly write your content.
10. Not engaging in your social media marketing plan and building.
11. Not attending training to stay informed of new tips and tricks.
12. Wanting to see results with no efforts or inconsistent efforts.
13. Not using your website to increase customer interaction and
referrals while it is in the building phases for marketing.
11. Don't believe the Hype!
Everyone will give you advice that will divert
you from your mission! Don't believe the
hype! Check their results before you listen...
Visit www.websitegrader.com and verify
performance on line. Check a few sites... not
just their own... It's like asking for
references, but with real data!
12. Your Website Timeline
3 Months: It takes approximately 3 months for google to
"get aquainted", start indexing pages, and get you on the
Crawl List
Don't forget to add new content - do this weekly!
6 Months = Your website now has all pages indexed and
Google is looking for Backlinks to gain trust and rapport.
Need Consistent Growth in Backlinks and Indexed Pages or Growth will be Slow
12 - 18 Months = Increased page rank and traffic. With
fresh content, backlinks, consistent monitoring and
altering of SEO, Google should now trust your site as a
source of information for your category.
13. Key Performance Indicators
1. OnPage SEO (No warnings or Errors)
2. Images (Alt Text on All Images)
3. Google Page Rank 0 - 10 (heavily based on time and trust)
4. Indexed Pages - Keep it growing... hundreds to
thousands!
5. Inbound Links - Keep it growing... hundreds to thousands!
6. Traffic Rank - Keep it growing... with the right amount
of new content and Compliments marketing strategies,
you can make it into the top 10% in 9 - 12 months.
7. Conversions - Convert visitors to Calls, Email Signups or
Contact Forms... Then carefully convert to client.
14. Over Expectation Leads to Dissapointment
If you think you will find your name on the first page of Google
by spending $200 per month, remember, there are a thousand
companies out there spending $20,000 per month!
If you are not unique, then you are just like everyone else
and you will be lost in the Search Engines amidst
the sea of mediocrity.
Being found on Google is not always the answer (unless you are a
fortune 500 company or extremely unique). While you build SEO
and Google rankings, you want to be found by people that will refer
you to other people. A strong social media marketing strategy will
get you there!
Pay-Per-Click, Yellow Pages, Reach Local, City Search... is
temporary. Building a social network of supporters and buyers is
16. What if??
I do not add new content?
I do not participate in growing links through social media?
My content is not following Google Guidelines?
I do not attend training or implement any strategies?
------------------ Then What does CI Do --------------------
Managed account websites will be submitted to bookmarking
engines and article submission sites creating
backlinks. Analytics are reviewed monthly. Modifications
to Keywords, Descriptions and Titles will occur based on
findings. SEO strategies will continue... but will produce
results much much slower than with Client Participation.
17. CLIENT BASIC
RESPONSIBILITIES
1. Learn how to Edit Your Website: Click Here to Learn
2. Write 4-8 New Posts (GOOD CONTENT) Per Month - I.e.
Industry Articles, White Papers, Tips and Tricks, News,
Etc. MAKE SURE TO FOLLOW THE "CI How to write a
post" Guideline.
3. Review Requests and Participate on your Facebook,
LinkedIn, Twitter and YouTube Accounts.
That's it... Compliments does the rest!!!
18. CLIENT RESPONSIBILITIES
HIGHLY RECOMMENDED
1. Attend Classroom Style Training if Possible - The best
results will occur from Continued Education!
2. Learn about Inbound Marketing - Click Here
3. Select the Right KeyWords - Click Here to see How
4. Build Trust on Your Website - Click Here to Learn How
5. Increase Conversion Rates - Click Here to Learn How
6. Make your Website a Watering Hole - Click Here
7. Set up a Free Listing on Google - Click Here to Start
8. Set up a Free DMOZ Listing - Click Here to Start
9. Set up a FREE Zoom Info Listing - Click Here to Start
10. Use Gmail (Merge business account on Gmail - Click
19. CLIENT RESPONSIBILITIES
COMPETITIVE
1. Set up ALL of your Social Media Accounts with Proper
SEO and Naming Schema's - Click Here to Start
2. Create a YouTube Channel with an Integrated FAQ -
Start a monthly video.
3. Create 3 New Highly SEO's Article/Post Per Week
(Compliments will submit to social networks included in
your monthly plan)
4. Learn how to maximize results through relationship
building on Twitter, Facebook and LinkedIn. Integrate
your clients, strategic partners and friends.
5. Leave comments on highly trafficed blogs follow CI Blog.
6. Focus on increasing referrals through SEO and SMM.
20. Follow Compliments Blog
Tips Blog - Tips to improve your website performance.
Tools Blog - To use... most are free.
Social Media Blog - Social Media Marketing Tips.
Training Blog - Upcoming training events.
Websites Blog - New Website Launch Announcements.
Network with other Compliments Clients.
Get an accountability partner.
Make an appointment to work on your marketing weekly.
Set goals. Monitor Performance.
Realize it takes a lot of time and effort to see results.
Don't quit... remember, 12 months is when the slope creep
changes.
22. COMPLIMENTS RESPONSIBILITY
***** VARIES BY LEVEL OF MANAGED PLAN *****
Set Up, SEO, and Integrate Social Media Accounts.
Submit 100% of your new posts (new content) to social
media networks included in your plan.
Review Reports for monthly SEO strategy and changes.
Research, analyze and integrate keywords, throughout
revolving content (new posts and pages).
Research and analyze competitors to revise strategies,
keywords, content, descriptions, etc.
Develop training programs to support client needs.
Provide Support via Ticket System, Forum, Phone, Meet.
NOTE: Avg rate = $75 hr. - Work backwards from plan.
23. COMPLIMENTS RESPONSIBILITY
****** Monthly Hosting, Maint and Support Fee *******
Hosting - Upgrades, Monitoring and Modifications
Security - Monitor hack sites for malicious attacks
Maintenance - Database Hardening and Compressions
Upgrades - Upgrade all websites and plugins, monthly
Mobile Versions - Redesign website for major mobile
devices - Regularly
Multi-Browser Compatibility - Keep site working with all
browser changes and new browsers
Email Management - Manage Security, Spam, Reporting
Ticket Support - Assist client with Ticket Managemt
24. Compliments Support Centers
Ticket System - Click Here to Access
Questions and Answers Help Form - Click Here to Access
Online Basic Training - Click Here to Access
Classromm Training - Click Here to Access
Webinar and Conference Call Training - Click Here Access
Private Workstation/Training center - Click Here to Access
Compliments prides ourselves in providing superior value
through support, education and technology enhancements.
25. Compliments Mission Statement...
Compliments International consistently brings superior value
and lasting results to our clients through advanced web
development, SEO, social media marketing and ongoing
training programs.
Our customers believe in utilizing social media to expand their
reach and advance their business. Our customers are smart,
successful and looking to take their business to the next level.
They value information and cutting edge technology. They
believe in partnering with our team for long term investments
verses short term gains.
Compliments clients appreciate dedicated support, flexibility,
scalability and thrive in
a operationally effective environment. Our customers desirer cl
arity, focus and a strong execution strategy. Compliments earns
26. All examples are based on moderate to low competition, client participating at competitive recommendations, literal domain
name and client is utlitzing one of the most agressive marketing plans.
www.complimentsinternational.com