The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
Throughout 2012, video marketing for B2B marketers undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
Throughout 2012, video marketing for B2B marketers undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.
FAIRY TALE: CONTENT IS AN ART AND RELIES ON GUT INSTINCT FACT: SUCCESSFUL CONTENT IS DATA DRIVEN AND SEMANTIC KEYWORD RIDDEN 03
How to Get Data Driven WITH YOUR CONTENT MARKETING
KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service • Enter words around your competitors or enemies • Don’t be afraid of two or three word phrases • Find Search Volume
FIND WORDS THAT HAVE VOLUME
TWEET OF THE DAY If no one is looking for your content, then no one will read your content.
GET KEYWORD IDEAS
USE THESE IDEAS TO CREATE BLOG TOPICS
JUST DON’T USE THE TYPOS
GOOGLE ‘HOW TO’ + ‘KEYWORD’ IN INCOGNITO
PREDICTIVE SEARCH YOUR TOPICS
SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them
SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better • Make it 10X better than those posts • Use the keywords and semantics from earlier • Distribute it like crazy!
TWEET OF THE DAY Google loves great content, but it ranks content it can find no matter how people search for it.
Content Marketing is Worthless if it Doesn’t Move the Needle
AGENCY
CLIENT
Grow traffic, generate leads, and increase revenue . . .
Improve Current Process and Content
BLOG
ITALIAN WAS FIRST LANGUAGE
OUR COPYWRITER FIXED THAT
Redevelop Content Strategy to Attract New Customers
CHUPAMOBILE Flappy Bird The Flappy Miley Clone “Flappy bird ruined everything.” Paolo de Santis Founder, Chupamobile
App re-skinners were ruining the site and causing havoc in the app store
APPRENEURS • Want to build a business or an app • Do not have development experience • Development shops are expensive • Freelance Mobile Devs are flaky
CONDUCT KEYWORD AND SEARCH RESEARCH
BLOG TOPICS • Hiring a mobile dev • Teach people how to launch apps • How to make money from apps • Build apps with no code
MATCH BLOG POSTS TO EBOOK DOWNLOAD CONTENT
BUILD LANDING PAGES
LOTS OF THEM
MAKE IT EASY TO BECOME A LEAD • CTA on bottom of blog posts • CTA on sidebar • Exit intent pop-up
CREATE CONTENT CALENDAR
Launch Posts and Distribute Like a Mofo
DISTRIBUTION PROCESS FOR EVERY POST
NETWORK AND LINK
BUILD AN OUTREACH LIST
LINKEDIN IS AMAZING
AGGREGATORS HELP!
TWEET OF THE DAY If content gets published on the internet with no one around to read it, does it still get found19% INCREASE IN ORGANIC IN 3 MONTHS
696 LEADS IN 3 MONTHS
44% CONVERSION RATE
Has Leads, Will Nurture 3.4
NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide • Introduction to Chupa email • How it works email • Chupa success story email
TWEET OF THE DAY Growth hacking isn’t one tactic; it is how you string tactics together and automate them. That’s how you create growth!
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Research shows that marketers are finding new ways to use webinars to drive customer engagement at numerous phases of the buyer’s journey. Webinars present myriad opportunities for marketers to change and interact in experimental ways. You just have to think beyond the traditional uses and find new ways to use webinars to build and engage audiences to ultimately drive marketing success.
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
Content and social media priorities 2013Dave Chaffey
Slides for a talk by independent consultant Marie Page showing content marketing and social media marketing techniques to increase your reach. This talk has detailed descriptions of how to do this through improving Facebook EdgeRank.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best practices and telling statistics on how to create and manage a successful brand.
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North AmericaMarketingProfs
This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember. Dive in, and enjoy!
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Social Media Changed Events Forever. Here is Proof!Julius Solaris
The book is out http//socialmediaforeventsebook.com - free to download.
This is a presentation from the upcoming book Social Media for Events. It presents the result of one of the most extensive research about the use of social media at events.
Greetings Content Marketers,
Welcome to this year's report on the content marketing practices of business-to-business technology marketers in North America.
In this report we highlight key areas of difference between the most effective technology marketers and their less-effective peers. We also show some differences between those who have a documented content strategy and those who do not.
Technology marketers use a good mix of tactics and continue to invest in content marketing, with 58% planning to increase spend over the next 12 months. We look forward to seeing how this continued investment pays off over the next year.
Promoting Your Content Marketing: Time to Orchestrate THE Concert of Paid Media
Content Marketing Institute research shows that new, creative approaches to paid content promotion are paying dividends to content marketers.
By Robert Rose, Chief Strategy Officer, Content Marketing Institute
Social Media Community Hack Sheet for NGOsDarine Sabbagh
An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.
FAIRY TALE: CONTENT IS AN ART AND RELIES ON GUT INSTINCT FACT: SUCCESSFUL CONTENT IS DATA DRIVEN AND SEMANTIC KEYWORD RIDDEN 03
How to Get Data Driven WITH YOUR CONTENT MARKETING
KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service • Enter words around your competitors or enemies • Don’t be afraid of two or three word phrases • Find Search Volume
FIND WORDS THAT HAVE VOLUME
TWEET OF THE DAY If no one is looking for your content, then no one will read your content.
GET KEYWORD IDEAS
USE THESE IDEAS TO CREATE BLOG TOPICS
JUST DON’T USE THE TYPOS
GOOGLE ‘HOW TO’ + ‘KEYWORD’ IN INCOGNITO
PREDICTIVE SEARCH YOUR TOPICS
SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them
SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better • Make it 10X better than those posts • Use the keywords and semantics from earlier • Distribute it like crazy!
TWEET OF THE DAY Google loves great content, but it ranks content it can find no matter how people search for it.
Content Marketing is Worthless if it Doesn’t Move the Needle
AGENCY
CLIENT
Grow traffic, generate leads, and increase revenue . . .
Improve Current Process and Content
BLOG
ITALIAN WAS FIRST LANGUAGE
OUR COPYWRITER FIXED THAT
Redevelop Content Strategy to Attract New Customers
CHUPAMOBILE Flappy Bird The Flappy Miley Clone “Flappy bird ruined everything.” Paolo de Santis Founder, Chupamobile
App re-skinners were ruining the site and causing havoc in the app store
APPRENEURS • Want to build a business or an app • Do not have development experience • Development shops are expensive • Freelance Mobile Devs are flaky
CONDUCT KEYWORD AND SEARCH RESEARCH
BLOG TOPICS • Hiring a mobile dev • Teach people how to launch apps • How to make money from apps • Build apps with no code
MATCH BLOG POSTS TO EBOOK DOWNLOAD CONTENT
BUILD LANDING PAGES
LOTS OF THEM
MAKE IT EASY TO BECOME A LEAD • CTA on bottom of blog posts • CTA on sidebar • Exit intent pop-up
CREATE CONTENT CALENDAR
Launch Posts and Distribute Like a Mofo
DISTRIBUTION PROCESS FOR EVERY POST
NETWORK AND LINK
BUILD AN OUTREACH LIST
LINKEDIN IS AMAZING
AGGREGATORS HELP!
TWEET OF THE DAY If content gets published on the internet with no one around to read it, does it still get found19% INCREASE IN ORGANIC IN 3 MONTHS
696 LEADS IN 3 MONTHS
44% CONVERSION RATE
Has Leads, Will Nurture 3.4
NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide • Introduction to Chupa email • How it works email • Chupa success story email
TWEET OF THE DAY Growth hacking isn’t one tactic; it is how you string tactics together and automate them. That’s how you create growth!
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Research shows that marketers are finding new ways to use webinars to drive customer engagement at numerous phases of the buyer’s journey. Webinars present myriad opportunities for marketers to change and interact in experimental ways. You just have to think beyond the traditional uses and find new ways to use webinars to build and engage audiences to ultimately drive marketing success.
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
Content and social media priorities 2013Dave Chaffey
Slides for a talk by independent consultant Marie Page showing content marketing and social media marketing techniques to increase your reach. This talk has detailed descriptions of how to do this through improving Facebook EdgeRank.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best practices and telling statistics on how to create and manage a successful brand.
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North AmericaMarketingProfs
This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember. Dive in, and enjoy!
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Social Media Changed Events Forever. Here is Proof!Julius Solaris
The book is out http//socialmediaforeventsebook.com - free to download.
This is a presentation from the upcoming book Social Media for Events. It presents the result of one of the most extensive research about the use of social media at events.
Greetings Content Marketers,
Welcome to this year's report on the content marketing practices of business-to-business technology marketers in North America.
In this report we highlight key areas of difference between the most effective technology marketers and their less-effective peers. We also show some differences between those who have a documented content strategy and those who do not.
Technology marketers use a good mix of tactics and continue to invest in content marketing, with 58% planning to increase spend over the next 12 months. We look forward to seeing how this continued investment pays off over the next year.
Promoting Your Content Marketing: Time to Orchestrate THE Concert of Paid Media
Content Marketing Institute research shows that new, creative approaches to paid content promotion are paying dividends to content marketers.
By Robert Rose, Chief Strategy Officer, Content Marketing Institute
Social Media Community Hack Sheet for NGOsDarine Sabbagh
An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.
Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive Larry Scheinfeld
Over a decade after birthing one of the Internet’s most popular and wide-reaching news outlets, Arianna Huffington is looking to try her hands at a new venture. In this presentation, Larry Scheinfeld focuses on Huffington's new startup and how she plans for future growth.
Internet New Web2.0 Trends-Recommendation Systems Lecture For VtlvJosh (Tzvika) Avnery
Internet New Web2.0 Trends-Recommendation Systems, Lecture For Vtlv conference
Presentation the new internet media recommendation systems principles collaborative filtering and content based filtering.
examples of recommendation services for music and video like:
pandora, lastfm,
video:
flixter...etc
more at www.dsp-ip.com
Graph Databases are naturally well-suited for building recommendation engines. In this talk, Christophe will share his experience building a number of production-ready recommendation engines using Neo4j and introduce the
open-source GraphAware Reco4PHP Library, which enables PHP developers to rapidly build their own recommendation systems.
This presentation starts by a brief explanation of why graphs are a suitable data model for building recommendation systems. A summary of typical recommendation engine requirements follows, including the business and technical challenges these requirements introduce.
What follows is a demonstration of how this open-source recommendation engine skeleton solves many of the issues and how it handles the "plumbing", so that developers can focus on expressing the business logic specific to their domain. We will then see how this can be used in a Micro Edition of Symfony in order to isolate your recommendation as a microservice.
A majority of examples in this talk are drawn from real-world use cases and the speaker's personal experience building recommendation engines. Attendees should have a very basic understanding of graph theory. Prior experience with Neo4j and the Cypher query language is a plus, but not necessary.
Search Analytics For Content Strategists @CSofNYCWIKOLO
Search is a conversation, learn to listen to what you visitors are telling you by understanding their search behavior. In this presentation we'll cover information foraging, search analysis, and how to use them and other techniques to improve your content without having to be a statistician.
Boost your data analytics with open data and public news contentOntotext
Get guidance through the gigantic sea of freely available Open Data and learn how it can empower you analysis of any kind of sources.
This webinar is a live demo of news and data analytics, based on rich links within big knowledge graphs. It will show you how to:
Build ranking reports (e.g for people and organisations)
View topics linked implicitly (e.g. daughter companies, key personnel, products …)
Draw trend lines
Extend your analytics with additional data sources
Big Data Explained - Case study: Website Analyticsdeep.bi
This is an example case study showing what big data can mean for a small website that generates just 5000 visits a day.
It all depends on what we want do get from our assets like website traffic. If we only measure the number of people who visited our site, then we do not need to worry about “big data”. We just have to count total visits (5000 a day, 150 000 monthly).
But by using just the simple measure we know nothing about our visitors / customers. So, it pretty useless.
On the following slides we present what a website owner can gain from advanced website analytics and why big data technologies are recommended.
Get Better Content with Analytics and User TestingMichael Powers
So you're going to Confab Higher Ed. You're already pretty excited about content strategy. But your boss and colleagues? Not so much. To outsiders, content strategy is just another buzzword. And as more schools move to become "data-driven" organizations, talking about content can sound hopelessly qualitative.
So don't say "content strategy": do it. This session will look at content strategy practices you can introduce to show even your most quantitatively-oriented colleagues the value of content strategy: content analytics, social media analytics, and user testing techniques. Rack up successes first—then start talking content strategy.
• Introduce content strategy practices into your organization when your organization doesn't care about content strategy.
• Use analytics to identify what needs improvement.
• Learn how user-testing techniques can improve your content.
In 2013, Eaton drove over 26,000 marketing leads. Awesome, right? But how many of those leads became qualified sales opportunities? Only 5%... not so awesome. Eaton threw its old nurture program out the window and asked: What does the audience really care about and how can the brand deliver it to them on their terms?.
Learn how to enhance your lead nurture programs to drive customers down the funnel to conversion, as well as:
• Understanding persona and demand type
• Creating and aligning content to business challenge and the buyers journey
• Tracking user behavior and digital consumption
• Leveraging information to create an implicit and explicit lead score
• Qualifying leads that show interest and surfacing hot leads to sales
Eaton leveraged the power of Eloqua to transform the way it nurtures leads, qualifies them and truly understands its buyers’ behavior. You will walk away excited to drive change your organization’s management of leads for the better.
You spend all this time curating content, but how do you get people to actually read it – better yet, share it?
Watch this webinar with data analytics experts WordStream Founder Larry Kim and BuzzSumo Director Steve Rayson to learn how to stop wasting time guessing how to do content marketing right and build a winning strategy based off proven data. You’ll leave with 5 easy data analytics tricks to amplify your content, get more shares, more traffic, and ultimately more conversions.
In this webinar you’ll learn how to use social analytics to answer to these 4 key questions:
- What topics are my audience interested in?
- How do they find my content?
- What format moves them to convert?
- What content works for my competitors
Personalized News Recommendation System: (https://github.com/VishrutMehta/PersonalizedNewsRecommendationEngine)
News recommendation approach which considers the exclusive characteristics (e.g. news content, access patterns, named entities, popularity and recency) of news items when performing recommendation. Also, a principled framework for news selection based on the intrinsic property of user interest with a good balance between the global interest and personal interest for recommendation.
- News articles clustering
- Named entity extraction
- User profile construction (history, interests etc)
- Ranking news based on global/personal interests.
Using Content Analytics To Amplify The “Voice of the Customer”G3 Communications
Best-in-class Content Analytics provides an advanced search and analytics platform that enables better decision-making from the enterprise content, regardless of the source or format. Using Content Analytics, retailers can understand the meaning and context of human language. By rapidly processing information, Content Analytics allows organizations to improve knowledge-driven search and surface new insights from enterprise content.
IBM’s Content Analytics uses the same Natural Language Processing (NLP) technologies as IBM Watson DeepQA, the world’s most advanced question-answering machine. This webinar will explain how companies can apply IBM Content Analytics to customer email, call center logs, chats, correspondence and other forms of text and “unstructured” content to obtain a more detailed and accurate understanding of customers, products, market segments and competitors.
A new generation of sophisticated geospatial mobile apps are being developed, which are serverless and can scale to virtually unlimited users without any infrastructure or servers to manage. This session will take a practical approach to developing lean and cost-effective real-world location-based mobile apps through live demonstrations and code walkthroughs. It will showcase how cloud services can be used to authenticate users, store and synchronize data, understand behavior, react upon location and state changes, test apps and send notifications to nearby app users.
Olivier Klein, Solutions Architect, Amazon Web Services, Greater China
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Whether offline or online, your relationship with the public and the media has the power to mobilize new people to undertake the kinds of activities that have the intent or effect of influencing government action, public policy, public participation, social change. Find out how...
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
How to develop your Social Media strategy in Russia?La French Tech
Presentation of the Social Media context:
What is Social Media?
Why should you have a Social Media strategy?
How to develop your Social Media Strategy?
The old tricks of SEO are dead, and with them go the content farms, the scraper pirates and other unsavory characters who trafficked in sub-par content. What's being rewarded today? High quality content, strong social editorial planning and fresh detail. Here's a quick guide to better understand the changes and what you and your team need to consider for your social editorial strategy.
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3. The Huffington Post - Breaking News and Opinion An American news website and content aggregating blog; a sophisticated system of aggregating content of its own and other sources Founded on May 9, 2005 by Arianna Huffington, Kenneth Lerer, and Jonah Peretti (left early on to work at BuzzFeed) After the first year, Huff Post began to branch out into areas beyond politics, as well as into media and entertainment Its first local version - HuffPost Chicago in 2008 HuffPost New York in June, 2009 HuffPost Denver in September, 2009 HuffPost Los Angelesin December, 2009 Features various news sources and columnists Uses social media devices/strategies
4. Key Factors of Success Technological Advantage Kenneth Lerer: Idea to build a business around blogging community Old media ways were not meeting people’s need to connect change of media landscape Sophisticated system of aggregating content (breaking news, comments); low-cost content (opinion); links Technology to get their work/site “out there in front of people”: Search optimization (SEO Strategies) & Headlining Content Careful Brand Management Arianna Huffington: Big personality Outsize public figure Connections, endless networking (adaptive to Web endeavors) Liberal version of Drudge Report (to fill a news webpage gap as liberal media; comparisons) Targeting people’s need to connect – blogging & community of comment (blogosphere w/ interesting voices) Social Networking (recommendations, internet marketing)
5. “Triumph Of Packaging and Sensibility” (New York Times, Feb 2011) …turned out to be not just one thing, but a combination of features that together became a killer application “a mixture of advocacy and investigative in-your-face journalism”, Ken Lerer, 2009 …built technology company as well as media company, the one that produced a profit in 2010! 5 years Approx. $50 million in costs
6. Connections Walter Leland Cronkite, Jr.was an American broadcast journalist, best known as anchorman for the CBS Evening News for 19 years. Ellen Degeneres,a stand-up comedienne, television host and actress. Nora Ephron, an American film director, producer, screenwriter, novelist, journalist, author, and blogger. She was invited by Arianna Huffington to write about the experience in the Huffington Post and now regularly blogs for the site.
7.
8. Current Situation Over 30 million visits a month On February 7, 2011, AOL acquired The Huffington Post for $351 million making Arianna Huffington editor-in-chief of The Huffington Post Media Group And last week(May 26, 2011):
11. Search Engine Optimization (S.E.O.) Is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
12. Providevalue Use keywords – withinreason Catchy and descriptiveheadlinestogetattention Letreaders share links on social media Tagit! Link, link, link Picture it Polling Huff Po’s S.E.O. Strategy Source: http://solutionmarketingblog.com/2011/02/17/huffpost-solution-marketing-seo/
13. PART 1 PART 3 Huff Po’s S.E.O. Strategy Source: http://www.nytimes.com/imagepages/2011/02/11/business/11search_graphic.html?ref=media
28. STRATEGY SWITCH Loyal readers or followers On social networking sites Social Media Optimization (SMO)
29. PART 1 PART 3 PART 2 PART 3 PART 3: SMO STRATEGY
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31. + OpenID OAuth Authorization Model Share your private resources stored on other site without having to reveal your user name and password Logging is one click ahead! Use an existing user name and password to log in
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34. Top 10 Social Networks Source: Hitwise.com (visited 30/05/2011) http://www.hitwise.com/us/datacenter/main/dashboard-10133.html
35. Social Recommender Systems Brings together the opinions of large interconnected communities Supports filtering of large quantities of data
37. Recommendation Systems Create value-added relationship between the site and the customer Sites invest in learning about their users Custom interfaces that match customer needs Improve loyalty Improve trust