Nicole Whiteside Candito

Raleigh-Durham, North Carolina Area United States

Marketing Communications Manager, Lead Generation

Advertising / Marketing / PR

Responsible for Eaton's lead generation strategy, campaigns and tactics. Key responsibilities include: - Optimizing digital lead sources and developing new ones - Improving processes and driving leads through the final stages of the sales funnel - Managing a strategic lead nurture program, integrated with progressive profiling, implicit/explicit lead scoring, also aligned to the buyers journey and target persona business challenge - Working collaboratively with global marketing communications teams to share and implement best practices - Part of cross-divisional team rolling out new CRM tool Additionally, responsible for overseeing marketing communications programs for Power Quality bu...