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Fueling Ideas with Social Media
The document outlines strategies for effectively using social media to build a community and influence branding, emphasizing the importance of listening and understanding audience engagement across different platforms. It encourages proactive community building among participants, volunteers, and investors, using tools such as relevant hashtags and keyword filtering to enhance interaction and visibility. Additionally, it highlights the significance of sharing progress consistently to maintain audience interest.
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Fueling Ideas with Social Media
- 1. Fueling Ideas withSocial Media #MECNationYVR
- 2. Who am I? Program Lead, 1:1 Coaching @Hootsuite Ada Juristovski @adajuri
- 3. Who are you? Students Leaders Athletes Explorers Outsiders #MECNationYVR
- 4. Agenda #MECNationYVR Listen Build your Comm-unity Share your Prog-ress
- 5.
- 6. Listen #MECNationYVR Knowyour Audience Twitter Conversations Relevant Hashtags
- 7. Listen #MECNationYVR Knowyour Audience • How people talk about you will differ across social networks • Think: Instagram vs. LinkedIn • Set up an Admin tab that covers your core social networks • Even if you are not active on these networks, it is important to understand the sentiment around your brand
- 8. Listen #MECNationYVR TwitterConversations • Twitter is the most open social network! è You will be able to “eavesdrop” on 99% of conversations on Twitter • Compare to Facebook with privacy & security settings è drops significantly • Develop yourself as a brand influencer • Filter by Keyword
- 9. Listen #MECNationYVR RelevantHashtags • Set up Search Stream • Use Riffle to find other relevant hashtags that your influencers are using
- 10. BUILD YOUR COMMUNITY! #MECNationYVR Build your Comm-unity
- 11. Build Your Community #MECNationYVR Participants Volunteers Investors
- 12. Build Your Community #MECNationYVR Participants • Proactive Listening • Filter by Klout • Use Lists! • Public • Private
- 13. Build Your Community #MECNationYVR Volunteers • Riffle App • Use to vet your volunteers • Also great to find trending Hashtags
- 14. Build Your Community #MECNationYVR Investors • Create lists using hashtags of recent fundraising events in your area • Pull out key players into a separate list of potential investors • Build a relationship! • Stay top of mind
- 15. Share your Progress #MECNationYVR Share your Prog-ress
- 16. Share your Progress #MECNationYVR No update is too boring! Hootlet Scheduling
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- 18. Summary #MECNationYVR Listen Build your Comm-unity Share your Prog-ress
- 19. Summary #MECNationYVR Listen Know your Audience Twitter Conversations Relevant Hashtags
- 20. Summary #MECNationYVR Build your Comm-unity Participants Volunteers Investors
- 21. Summary #MECNationYVR Share your Prog-ress No update is too boring! Hootlet Scheduling
- 22. Thank you! Questions? @adajuri #MECNationYVR